Chapter 197: Rice stolen from home
Chapter 197 The rice that was stolen home
Time has also changed in April. With the emergence of the new processor chip of Shuguang Semiconductor, the major chip semiconductor manufacturers feel tremendous pressure.
Especially the use of a new architecture design processor chip.
Paste, it has been invested in the design of the mobile chip a few years ago, and the recent period has made the ointment be a lot of criticism.
As the first mobile processor chip with a new architecture, the overall evaluation is not particularly good.
First of all, in terms of performance, this processor chip has a lot of shortcomings and weaknesses.
In addition to some gaps in performance, there is also a problem in terms of power consumption performance, which makes the evaluation of this processor chip very bad.
This also makes the current paste in the field of smart phones is like the existence of plague gods.
Each brand manufacturer dares not to use the processor chip of paste,
In this case, the ointment needs to find the corresponding agent brand manufacturers in China to help the company open up their dilemma.
To this end, the famous computer design manufacturer has been found, fantasy.
As a relatively large technology company in China, the influence of the entire industry is still very great, especially in terms of the PC -side field.
As a technology company, the fantasies have never given up. In the field of smart phones, some work and achievements are made.
During the time when the smartphone was just rising, the fantasy company tightly hugged the smart phone system of the beautiful country Microsoft.
It's a pity that the operating system of Microsoft's smartphone and the convenience of developers is far more than that of other smartphone operating systems. This also makes the current Microsoft's operating system recognition is very low.
Although the fantasy company wants to support Microsoft's operating system, the fantasy company cannot always lose food because of supporting the other party's system.
So at the beginning of last year, the Microsoft operating system had been replaced to the Google POPS system that was relatively highly open.
Although Google’s operating system still has a little problem compared to compared with, in terms of overall experience and expressiveness, it is still much better than Microsoft's system.
The evaluation has gradually improved.
Relying on the status of the fantasy company itself in the field of intelligent technology, the overall shipment of fantasy mobile phones during this time has also increased.
At the same time, the fantasy mobile phone watched the very considerable benefits brought by the online route that the rice company took, and gradually appeared to have the idea of expanding the online market.
The Fantasy Company's meeting at the beginning of this year has been clear that in the future development, the fantasy company will gradually transfer the goal to the online market and launch the corresponding online music leaf series.
Even the new series this time has been handed over to the electromagnetic king, Great Wall.
The emergence of new products naturally needs to have new development directions. Whether it is in terms of the system and functions of the mobile phone, it needs to be differentiated with other products.
Great Wall, as a product manager, naturally clearly understands that if you want to stand firmly in the industry, first of all, the product needs a certain product power.
Secondly, products and other products need to be differentiated, which can allow users to choose different products.
Fantasy company is currently the only company in the domestic market that adopts the POPS operating system in terms of overall system performance and experience. It has a certain gap with ordinary brands.
Of course, when designing and manufacturing products, the company's internal team also found a problem.
Although the use experience of the POPS operating system itself is pretty good, this system still has a very fatal defect.
That is, there are certain problems in the compatibility of the operating system.
In terms of compatible fields, the POPS operating system is basically bound to the current ARM architecture. This also makes some processor chips say that although it can run new systems in some ways, it is easy to have bugs or problems. <
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In order to allow the problem of operation in the process of using your mobile phone during the use of use, the fantasy company finally found it directly. At present, the entire global scope can produce a cream that is fully compatible with the POPS operating system.
After the efforts of the paste, the paste finally brought a new generation of processor chips.
Cream 401 processor chip.
The biggest feature of the processor chip this time is that the latest TSMC process process is used on the processor chip.
40 nanometer, the world's first 40nm processor chip.
From the parameters published this time, this processor chip has improved the giant in the overall performance performance, and at the same time, it also has a very large upgrade in terms of power consumption.
The new A51 core has increased by 75%compared to the overall performance as a whole. At the same time, at the same frequency, the power consumption of the entire processor chip has been reduced by 20%compared to the previous generation.
It can be said that after the blessing of this processor chip, the paste has completely strong to compete directly with other chip manufacturers to compete.
Compared with the previous generation processor chip, this quad -core processor chip has a very direct performance improvement.
At the same time, because this processor chip uses the latest process process, the frequency of the two large cores of the chip has been upgraded to 1.75GHz. At this time, this processor chip has been significantly improved under extreme performance. <
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The CPU single -core performance directly reached 900 points, multi -core performance, and even directly reached 1910 points.
It can be said that this processor chip has basically tied the most mainstream Nebula 830 processor chip in terms of performance.
Fantasy this newly launched music leaf series is equipped with this processor chip. At the same time, the price of the product this time is directly set at 1998 yuan, obviously the rice mobile phone directly.
This wave of fantasies also surprised the current netizens. After all, netizens did not expect that this time I fantasized the product to start the current rice company.
Of course, the fantasy company does this, which has also attracted the attention and attention of other brands, and the person in charge of other brands suddenly has other ideas.
Fantasy Company launched products to challenge the status of rice companies, which has also attracted the attention and attention of many manufacturers.
Although other manufacturers say that they have ideas to do rice companies, they are the heads of the company, but they do not have the courage to go directly to the benchmarking rice company.
After all, the fantasy company can go to the current rice company, mainly depending on his other businesses to subsidize the current mobile phone business, and other mobile phone brands do not have the courage to directly touch the rice company.
You should know that the current entire smartphone is still in the rapid development stage. Most mobile phone brands have no heritage to do cost -effectiveness.
However, when the field of smart phones develops to a certain stage, the big brand has completely occupied the position in the field of smartphone.
At the same time, you can also have a strong supplier's integration ability and a huge market system. You can resolutely fight for cost -effectiveness.
"Ointment, this is the advantage of TSMC!"
After learning about the emergence of Huolong's new processor chip, Xu Cong also showed a calm smile on his face.
To be honest, the fire dragon processor chip can have such a performance, but it is not unreasonable.
After all, Ointment is an old -fashioned technology company. It has a lot of heritage. At the same time, with the failure of the previous generation of products, naturally, in the new generation of products, it will learn from the problems of the previous generation.
And this time the product has adopted the latest process in terms of process technology. After the power consumption is reduced, naturally, it can start fiercely stacking in terms of performance.
Because of this, this generation of fire dragon processor chip is still better overall.
Of course, the current dawn semiconductor is also actively negotiating with TSMC, hoping to use the latest technology on the next generation of products.
TSMC also has some loose mouths. For the processor chip foundry, TSMC still needs a lot of partners.
After all, the technology adopted by TSMC is not a far -leading lead. It also has other foundry companies worldwide to produce good processor chips.
It is even very likely that other processor chip founders can overtake the curve, thereby throwing off the current TSMC.
To this end, TSMC still has some room for cooperation with the current dawn semiconductor, and the relationship between the two parties will not be so stiff.
The emergence of new fantasy new products has indeed caused a lot of turmoil in the industry, and even the sales of some mobile phone brands have been directly affected.
For example, rice company's rice mobile phone 3.
Rice mobile phone 3 is a product released at the end of September last year. It has a very good expression in terms of overall performance and experience.
But this product is a product released last year. The Nebula 820 processor is equipped. Although the chip is said to be a very good processor chip.
But there is still a certain gap compared to the latest Fire Dragons 401 equipped by Fantasy Company.
Obviously this time the fantasy company has a time difference in the performance of the overall product.
The difference in half a year has directly opened the gap between the two products, and the price of the two products has the level of copper price in terms of price, which also reduces the advantages of rice companies in the process of product competition.
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"Within less than half a month of launching, the product sales of the product exceeded 200,000 units. At the same time
When Rebus looked at the data list taken by the assistant, the face of the whole person became very ugly at this time.
Chapter completed!