Chapter 210 Low Low and low -end

"It is estimated that through our data, the current domestic market has a capacity of at least 50 million!"

"Who can occupy these 50 million markets, who can grasp the initiative in the next competition!"

Obviously, the current major smartphone manufacturers have also discovered the broad market prospects of 100 yuan.

Although the profit of the market for the 100 yuan entry machine is not particularly high, the volume of the 100 yuan machine is not comparable to other markets.

If it is a user group within the range of 100 yuan, this is a good thing for the company's future development.

Therefore, major mobile phone brands are also discussing how to enter the 100 yuan machine market in the next market development.

However, through the channel operation of the supply chain of the brand's products, major manufacturers found that the strength of the company now has some difficulty to enter the 100 yuan machine market.

After all, a hundred yuan machine does not want to succeed if you want to do it.

The 100 yuan machine is the most test of the mobile phone brand.

First of all, the 100 yuan machine needs to control the cost of the phone's components and hardware costs. This is a great test of the brand's control of the supply chain channel.

At the same time, the 100 yuan machine tests the knife method and puts limited money on the product, so as to create a product that is satisfied with the transfer of users.

When major brand manufacturers still felt a headache for the current no product, MediaTek, who was a shit in the smartphone market, was finally shot.

MediaTek officially launched the company's new -generation flagship processor chip hello X5 processor chip.

What surprised most netizens was the MediaTek of this time, which adopted very radical technology in this process.

40nm process process, but the processor chip is the first to adopt a more leading 8 -core architecture!

To be honest, when Xu Cong knew this, he had to feel that MediaTek was too aggressive in the design of the processor chip.

Even now Xu Cong dare not adopt an 8 -core architecture on this company's processor chip!

However, this time MediaTek made such a big breakthrough on the processor chip. To be honest, Xu Cong had to be shore.

Of course, MediaTek's boldness this time, but in the core of the processor chip, the core structure of 26 is still adopted.

The structure of 2 large cores and 6 small cores.

Unfortunately, this time MediaTek did not use the dawn semiconductor architecture in the core structure of the processor chip, but used the ARM V8 architecture.

In other words, this processor chip is actually the same level of processor chip as Huolong.

It's just that compared to the Fire Dragon processor chip, this time the MediaTek's processor chip has not been adjusted very high at the frequency of large cores.

1.35GHz's core, in order to maintain the power consumption of the processor under the premise of multiple cores.

The single -core score of the CPU of this processor came to 700 points, and the multi -core score directly reached 1560 points.

The performance level of the entire processor chip is placed in the current smartphone market, and it can only be regarded as a mid -range level.

And this time the processor chip of MediaTek really surprised the manufacturers in terms of chip price.

The pricing of 260 yuan, although the price is slightly more expensive than the Nebula 630, the overall price is indeed very cost -effective.

As a result, major brands and major manufacturers have also begun to choose from the HELLO X5 of Nebula 630 and MediaTek.

This means that there will be a lot of 100 yuan entry machine in the future.

Of course, in the sales of Redmi mobile phones this time, Mi Rice has won a lot of victory. It not only won sales, but also won the reputation of consumers.

The emergence of Redmi mobile phones has made the current rice company on the brand influence.

In addition, although this time the product is said to be much less profitable relative to the mobile phone of its digital series.

The profit of each product is probably the number of digits.

But this time the product has a lot of audiences, making the sales of the product also satisfy the profit -making scene, so that rice companies also earn nearly one million.

"The development of the future entry -level market is very broad. We must continue to seize the opportunity and strive to seize the opportunity in the next time development!"

At this time, the company summarized the meeting after the first sales, and Rebus also said with a touch of excitement to the senior members inside the company.

Obviously this time has made the company's internal sales very satisfied with the sales of this product.

Although the net profit of this product is not optimistic, the income brought to the company is very obvious.

This allows the internal of rice companies to have the idea of ​​pursuing pursuit at this time.

"I plan to launch an entry -type mobile phone close to 1,000 yuan at the end of this year!"

At this time, Rebus's face showed a firm look.

Even Rebus now has its own ideas in the future planning of the product.

After all, the mobile phone products needed by the current domestic market are middle and low -end products such as Redmi. Many consumers are very controllable. They urgently need a cheap product.

And now Redmi can provide these products for these consumers.

At the same time, the product sales this time also brought a lot of word of mouth to the company, which is very conducive to the internal development of the company.

In order to make the company develop more smoothly, rice companies urgently need to grasp the expansion of this low -end market.

At this time, Rebus is thinking about how to continue to grasp the advantages of the current company.

"Otherwise, consider making a PLUS product ..."

At this time, Rebus murmured as if he wanted to prepare for this product at the end of this year.

The popularity of Redmi mobile phones has gradually increased, and now consumers have gradually discovered that the current smartphones are no longer high -top products.

In the past, users felt that buying smart phones cost thousands of yuan to buy, and now Redmi mobile phones directly pull down the price. By the way below 1,000 yuan, the entire smartphone market has begun to become abnormally shocks.

Of course, the vibration of such a smartphone market does not cause the basic development law of Xingyao's mobile phone.

After all, Xingyao's mobile phone itself is positioned in the product positioning direction is to position high -end. Black technology flagship products will naturally not fall into the low -end market and the current consumer competing for the market.

At the same time, the overall profit margin of high -end flagship phones is much higher than the current profit margin of 100 yuan.

For example, a profit selling a red rice mobile phone is probably only one digits. Xiaomi mobile phone's current profit can be approximately about 100 yuan.

Of course, the profit of the mobile phone itself is relatively low, but the profit margin of the current offline mobile phone is not particularly high.

First of all, most offline mobile phone brands themselves are to divide the profits to more dealers, so that dealers can help sell products, so that the sales of the product will increase.

Some offline brands sell products to dealers, and the profits it can get less than 300 yuan.

As for the remaining profits, it is completely divided into current offline channel vendors, dealers and offline store partners.

Of course, such a profit is compared to companies such as the main online brands, and the overall profit is still much higher.

However, the overall profit of Xingyao's mobile phone and the overall profit of these other brands of mobile phones are simply in the sky, one in the ground.

Take the recently released Xingyao Mobile 4S, if it is a self -operated store or online, the overall profit of the product can directly reach 2,000 yuan.

That's right! Two thousand yuan!

Selling 4999 yuan products, the overall hardware cost price is close to 2900 yuan.

The level of the supply of components inside the entire company today has increased to a very high grade.

The profit of the overall product has gradually increased every year.

And the 4 series of Xingyao mobile phone 4 series released last year, the overall hardware profit of the current product will also be as high as 2,000 yuan.

It should be known that as the sales of Xingyao's mobile phone products gradually increased, the number of components purchased has gradually increased, which has also gradually reduced the price of components with the increase in production capacity.

Take the company's newly designed Xingyao mobile phone five -generation products, which will definitely not be less than two thousand in terms of hardware profits of the overall product.

Even if there are many partners in Xingyao's mobile phones, they are operators and offline channels, but the difference between Xingyao's products given the product to the operator will not be higher than 600.

Even if the operator purchases the product in the past, Hongjun Technology, the producer of the new drug mobile phone, can get nearly 1.500 yuan in profits.

Compared with other brand manufacturers, every profit that Xingyao mobile phone can get a mobile phone can get the seven or eight profits of other mobile phones.

Under the premise of having high profits and high pricing at the same time, the sales performance of Xingyao's mobile phone in the market has always been good.

This also made Hongjun Technology at all disdain to gather her eyes into the low -end market.

As August is getting closer, Hongjun Technology also announced the time of the new autumn conference at appropriate time.

As the most important conference in the global technology industry, the products released by Hongjun Technology can often bring a lot of inspiration to many brands.

This also makes Hongjun Technology Publication Conference a technology Spring Festival Gala unanimously recognized by domestic and foreign manufacturers.
Chapter completed!