Chapter 286 Overt and covert fighting

The price is very low.

The rice note series of mobile phones is officially launched, but most netizens are particularly satisfied with the pricing of this product.

After all, in the minds of many netizens, the price of this product is still too high, and it is much more expensive than the previous digital series of rice phones.

Especially the price of the rice phone note and the Forbidden City co-branded version this time has made netizens lament the high price of the product.

Faced with the crazy complaints from netizens about mobile phone products, DaMi Company has no solution at this time.

After all, the current route that Rice Company is taking is the development route of high-end flagships. If it chooses to give in at this time, all the previous efforts will be in vain.

"Although netizens now have certain criticisms about product pricing, we must stabilize product prices, otherwise future development is likely to be affected!"

At this time, Rebus looked at the company's senior management with a firm expression, and spoke to the company's senior management in a very serious tone.

Now the rice company must take the high-end flagship route. If it gives up the high-end flagship route easily this time, then all the efforts made by the rice company will be in vain.

Rebus clearly understands that simply taking the cost-effective route will be extremely detrimental to the future development of the company.

For the development of the company, even if users complain about the price of the product, they must stick to the pricing of the product.

And just when the rice company was attacking the high-end market, Meizu, the rice company's biggest competitor in actual competition, took action.

Meizu has reorganized its product line this time.

Meizu officially launches ordinary flagship mobile phone series, digital series, and high-end note series.

It can be said that these current mobile phone brands have all adopted Samsung's product naming strategy in terms of high-end positioning of their products.

Meizu has always named its products with M, but this time in order to make users more familiar with the naming of the company's products, it deliberately renamed the products to digital series.

Since Meizu Company was established exactly ten years ago, this product was renamed Meizu 10.

In addition to the ordinary product Meizu 10, there is also a high-end product Meizu note10.

The appearance design of this digital series of products still continues the appearance design of the previous generation of products.

The overall product design is still very classic.

Compared with rice phones, which do not have any connection relationship in product design, Meizu will have a line of continuation in each generation of flagship products.

Even in terms of product appearance, you only need to look at the lens module of the product to clearly understand the brand of the product.

The digital series products this time use OLED screens from Feiteng Microelectronics. In terms of overall quality performance, they are much better than the LG screens used by DaMi.

Of course, the screen used in this digital series is an extremely ordinary direct-facing screen. In terms of the overall look and feel of the screen, it may not be as good as the overall look and feel of the curved screen.

Fortunately, this product has a very good OLED screen, which greatly improves the quality of the entire screen.

As for the processor chip, this time the digital series does not use the Nebula 850 processor chip, but uses a Nebula 750 processor chip that focuses on cost-effectiveness.

After all, the positioning of the entire product of the Nebula 750 processor chip is slightly lower than that of the current Nebula 850 processor chip.

However, in terms of performance and peripheral configuration, the Nebula 750 can be regarded as one of the top flagship chips on the current market.

At the same time, this product is also equipped with Sugon Semiconductor's 3.0 protocol for 18W wired charging.

It can be said that as Sugon Semiconductor's agreement gradually becomes more popular, most smartphone brands will increase the speed of wired charging.

As for the image on the product this time, Meizu used a Sugon 482 sensor as its own camera. The overall image performance of this sensor can be said to be very excellent.

But compared to the Sugon 502 sensor used by Daomi, it is still much worse.

Of course, this digital series is essentially cost-effective. In terms of product configuration, it has certain discounts compared to previous products.

The running memory of this product is 3 32G and 3 64G respectively.

The product prices are 1,999 and 2,199 yuan respectively.

The appearance of this price immediately made netizens a little excited, and some netizens even started to complain about the positioning of rice note mobile phone.

“The orthodox rice phone belongs to the Mei tribe!”

Such a wave of home-stealing strategies really makes current netizens lament the power of the Rose clan.

Some netizens even believe that the emergence of this product will have a huge impact on rice phones.

As a product of the note series that also hits the high end, in terms of overall product features, it is just a slight modification of the digital series.

First of all, the screen of the mobile phone has been upgraded to a hyperboloid OLED screen this time, and this OLED screen is exactly the OLED screen on the Shining Star Phone 6Pro.

Secondly, in terms of mobile processor chips, the Nebula 750 processor chip was upgraded to the Nebula 850 processor chip.

At the same time, in terms of imaging lenses, this time the main camera has been upgraded to the best Dawn 502 sensor currently on the market.

It can be said that this product has a lot of similarities with the product positioning of the rice phone note.

But the biggest advantage of this product is that we know the pricing strategy of rice mobile phone products in advance.

Ever since, the product pricing this time has been very confusing.

This time the product has a total of two different configurations, namely 4 64G and 4 128G.

As a strategic partner with Sugon Semiconductor, Meizu has an in-depth cooperation with Sugon Semiconductor. Compared with other brand manufacturers, it is easier to obtain the most top-notch hardware.

These hardware include a series of hardware configurations such as flash memory.

This time, the flash memory and storage are naturally the most excellent flash memory and storage on the market.

Of course, the price of this kind of flash memory and storage is about 30% higher than the price of ordinary storage and storage.

But this time, the Mei people were determined to go head-to-head with the rice company, so the rice company encountered the most disgusting product pricing in history.

4 64G, 2999 yuan.

4 128G, 3299 yuan!

Such a product pricing strategy directly breaks through the current product pricing of rice phones, and makes all current netizens feel the sincerity of Meizu.

You must know that only the co-branded version of rice phones is available in 4G and 64G versions, and the price of the product is a thousand more expensive than that of Meizu.

Moreover, the most basic configuration of the Meizu Note10 is already rice, which is the top configuration of the note. This slap will not make rice feel dizzy.

"The Mei people are awesome! I suddenly know what a truly conscientious enterprise is!"

"I originally bought a rice note phone, but now I have returned it directly. I feel that this time the Meizu phone is so popular!"

"This year's Meizu is so sincere in product positioning. I haven't seen such a sincere brand in a long time!"

This wave of pricing at this time has directly improved the brand image of Meizu, and it has also made the brand image that the rice company has finally established begin to shake.

You must know that Rice Company has always been famous for its cost-effective brand, but now the product pricing is directly beaten by other brands.

What's more, what many users who buy mobile phones care about are not the brand attributes, but the cost-effective positioning of the product, and this time Meizu has satisfied many users in terms of product positioning.

The cost-effective brand image that the company has finally established has begun to falter, and even some users who originally purchased the rice note mobile phone at this time also chose to defect.

To this end, the rice company also held more in-depth meetings and discussions.

"The Mei family can now get more favorable component products at the most favorable prices. This is something that our company cannot compare with you. At the same time, this is also the main reason why the other party dares to price the products so low!"
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At this time, the rice company's internal affairs are also a bit overwhelmed by the current competitors.

Obviously, current competitors have certain advantages in terms of overall product brand pricing. After all, the price of components purchased by them is basically 20% off that of Rice Company.

It is precisely because of being able to obtain such discounts that we dare to challenge the authority of rice companies in the cost-effective market.

"How about we lower the price of our products temporarily, so that more users can choose our products!"

After discussions, the company's executives planned to increase the competitiveness of the product through price cuts, but this proposal was quickly rejected outright.

After all, the rice company finally made up its mind to attack the current weakness of the high-end market. If it chooses to give up its hard-earned determination at this time, everything will be in vain.

"Since we are going to the high-end market, we must make some achievements in the quality of service. Reducing prices is not the only way out, but improving service quality is the effort we can make in our products!"

After thinking for a moment, Rebus, the head of the rice company, had already thought of the current solution.

Since the price of the product cannot be at the top level, some modifications can be made in the overall service of the product.

Ever since, when many netizens began to complain about the rice company, the official website of the rice company also released a new message.

Users who purchase rice note will enjoy the exclusive service privileges of rice note.
Chapter completed!