Chapter 435 Wangji Department Store(1/2)
A few days later, the first batch of goods promised by Wang Xiaoming arrived. Wang Xiaoming attached great importance to this batch of goods, so he escorted it personally.
The goods were all transported to the warehouse, and Wang Xiaoming only brought a few samples to Magistrate Zhao for inspection.
In front of Magistrate Zhao, there were two strange things.
Mr. Wang, is this what you said can make money?” Magistrate Zhao asked curiously.
Wang Xiaoming nodded and said: Yes, this is what I call a very profitable thing.
So what are they? Speaking of which, I really don’t know them, but it made Mr. Wang laugh. Magistrate Zhao said with a smile.
Wang Xiaoming smiled and said: Mr. Zhao, don’t worry, because we have just developed this product and it has not been circulated in the market yet. Mr. Zhao doesn’t know what it is, but it is a normal thing.
After a pause, Wang Xiaoming pointed to the two items and said: Of these two items, one is soap and the other is matches.
Soap is used for bathing. Using soap to wash your body can make your body cleaner and it also has a scent.
Wang Xiaoming has discovered that although there is something similar to soap in Dazhou, one is that it is very expensive and cannot be accepted by ordinary people. The second is that the experience of using it is not very good. Although it can be cleaned after bathing, it will not be cleaned after washing.
My body was dry afterwards and there was a strange smell, but it was not as easy to use as soap.
After comprehensive consideration, Wang Xiaoming chose soap.
The second item is matches. As for the use of matches, Mr. Zhao, please take a look.
Wang Xiaoming opened the matchbox, took out a match, and struck it gently. The match head burned immediately. Although the flame was not big, it was enough for use.
Zhao Erfeng was startled when he saw the flames at first. When the flames started to burn, Zhao Erfeng's eyes suddenly lit up, as if he saw the prospect of the match in front of him.
However, there is still a big problem here.
Zhao Erfeng immediately asked: Mr. Wang, how much is this box of matches worth and how much is the profit?
This box of matches sells for two coppers, and the profit is half.
The profit is half, which means the cost is as low as a copper plate? When Zhao Erfeng heard this, his eyes widened in surprise.
In Zhao Erfeng's impression, it was very difficult to make a box of this kind of magical match that could burn instantly. He never expected that the profit would be so low.
As for the actual situation, Wang Xiaoming has already stated the cost much higher. According to the actual production cost, one copper plate can produce a box of matches.
Wang Xiaoming has made enough by selling two copper coins and a box of matches.
After all, matches are consumables, and they are consumed relatively quickly. It is not appropriate to price them too high. In Wang Xiaoming's plan, matches were originally used to make small profits but quick turnover.
Zhao Erfeng didn't think so. When he heard the price of the matches, he immediately shook his head and said: Two copper plates per box of matches, the price is too low. The price of these matches must be five copper plates per box. If you buy more, you can get a discount.
Some. If he is a big customer, we can give him three coppers per box.
Wang Xiaoming was surprised and asked: Is the price too high?
Not high, not high at all. Zhao Erfeng shook his hand and said: "Things are rare and expensive. As far as I know, there are no matches on the market. We are exclusive. If we set the price at a low price, where will the profit come from?"
And did Mr. Wang think that this business is too big for our family to handle? When our business starts, there will definitely be many people who are jealous of our business. By then, we still need to share the profits.
But when the time comes, how should we divide the profits? If it’s too little, the other party won’t agree, and if it’s too much, we’ll suffer a loss.
Therefore, our pricing should be higher at the beginning, so that when we ship the goods, the downstream firms can make profits, so that both parties can be satisfied.
If you want to do business in our country, it won't work if you don't share the benefits equally, so no matter what you sell, you must first consider the issue of profit distribution.
Wang Xiaoming really didn't consider this. Before that, he just thought that the price should not be too high, which would help make small profits but quick turnover, and open up the market faster in the early stage.
It can only be said that Wang Xiaoming is not adapted to this market yet and has underestimated the current environment.
But then again, Mr. Zhao, are you an official or a businessman? With your business experience, it is really unworthy of you not to do business.
Of course, Wang Xiaoming would not say such words.
Wang Xiaoming gave a thumbs up in admiration and said sincerely: Gao, Mr. Zhao's hand is really too high. Just price the matches at the price Mr. Zhao said.
Okay, Mr. Wang is happy enough. Zhao Erfeng also said happily that what he said worked well for Wang Xiaoming, which naturally made Zhao Erfeng very satisfied.
Thinking about it, if what you say is like farting on the other person's body, no one will feel comfortable.
After talking about the price of matches, they talked about the price of soap. Zhao Erfeng first asked how much the soap cost.
Naturally, Wang Xiaoming had already thought about this clearly and said: The production cost of soap is much higher than that of matches. The production cost of a piece of soap is thirty copper plates.
Hearing this cost price, Zhao Erfeng's eyes suddenly lit up. The cost price of thirty copper plates was really too low, and the profit margin was very huge.
However, Zhao Erfeng couldn't make up his mind about the price of the soap, mainly because he didn't know the efficacy of the soap, nor did he know the actual effect of using the soap.
But this is not difficult to do.
Zhao Erfeng came up with a method on the spot. Since he didn't know the effect, it was always right to give it a try.
Zhao Erfeng asked Wang Xiaoming to wait and went to the backyard to take a bath with a piece of soap.
However, he didn't just take a bath by himself, but also asked several concubines in the backyard to take a bath with him. With more people, he could give better opinions.
Wang Xiaoming waited for two full hours. Fortunately, Wang Xiaoming was extremely patient and did not lose his temper because of this.
When Zhao Erfeng came back, Zhao Erfeng looked refreshed.
It is naturally impossible to take a shower for two hours. As for why it takes so long, it is self-evident.
This is also the reason why Zhao Erfeng feels so refreshed.
Zhao Erfeng had already used the soap at this time, so he naturally had a positioning on the soap in his mind, and he quickly gave the price he thought was appropriate.
Five silver coins. Such a piece of soap is definitely worth five silver coins.
The price of five silver coins was very high, immediately positioning the soap as a luxury product.
Most people can never afford soap because it is too expensive.
But Zhao Erfeng has his own possibilities. Zhao Erfeng knows that ordinary people rarely take a bath. Even if they take a bath, they don't think so much. It's good to be able to rinse the body with water. How can they think so much.
So for ordinary people, no matter how cheap your soap is, they will not buy it because they have no extra money to spend on it.
Think about it, ordinary people don’t even have enough to eat, so how can they have any spare money to consider personal hygiene?
Only wealthy people can consider personal hygiene and improve the quality of life.
So from the very beginning, Zhao Erfeng targeted the customers of his soap at wealthy people.
After the price is set, it’s time to make the sale.
Regarding sales, Zhao Erfeng will not personally take action. This is not consistent with his identity, but Zhao Erfeng naturally has his own methods. He cannot take action himself, but his family can.
Wang Xiaoming has already bought a store in the city. There are four stores in total, located in four areas of the city. One store in each area.
The name of the store is also very special. It is called Wangji Department Store. This is the first time that the word department store has appeared in this land, because before that, there were only grocery stores. But there was no word or concept of department store.
Five days later, four Wangji Department Stores opened at the same time. The opening of stores is naturally a common thing, but the opening of Wangji Department Store is a little different.
First of all, the first point is that before Wangji Department Store opened, it had already carried out promotional activities for several days. Everyone knew that there would be mysterious goods for sale in Wangji Department Store. If it was just like this, it would naturally not cause such a big stir.
Sensational effect.
However, in previous publicity, the store said that when it opens, every customer who enters Wangji Department Store will receive a product sold by Wangji Department Store for free. This is the news that really attracts people.
So when the day came and Wangji Department Store opened, the whole city was mobilized, and many people were already waiting at the gate of Wangji Department Store to receive items.
Although there were many people, few of them dared to force themselves to do anything, because there was a row of government officials standing at the gate of Wangji Department Store.
These government officials may not have the best fighting ability, but in the eyes of the common people, they are extremely intimidating. The common people have the most contact with these government officials, and they have long been afraid of these government officials.
There are government officials here to maintain order, and no one dares to mess around here.
The opening time has come, Wangji Department Store slowly opens the door, and Wangji Department Store is officially opened.
The people who gathered at the entrance of Wangji Department Store suddenly became excited and rushed into Wangji Department Store in a swarm.
If they rush in at their scale, Wangji Department Store will definitely be fooled.
Fortunately, at this time, the government officials standing at the entrance of Wangji Department Store began to work. They held wooden sticks, shouted loudly, and waved the wooden sticks in their hands to hit the people running and crowding in front of them.
After being beaten and drank by these government officials, the originally agitated people finally calmed down and no longer dared to rush towards Wangji Department Store in a swarm.
As a result, the order of Wangji Department Store has been stably maintained.
After the people entered Wangji Department Store, they immediately found out strangely that there were no goods at all in Wangji Department Store. Speaking of goods, there were only two strange things, one was a larger box and the other was a smaller box. Who was it?
I don't know what these boxes are.
In fact, the items in these boxes are the products now sold by Wangji Department Store.
The larger box contains soap, and the smaller box contains matches.
In Wangji Department Store, there are also yamen guards to maintain order. If anyone dares to mess up, the yamen guards will take decisive action and beat the person out.
With the maintenance of these government officials, although the scene was very crowded, there was no trouble.
Wangji Department Store kept its promise and started sending out gifts. Everyone got a small package, but they didn't know what was in the package yet.
But it doesn't matter, they will soon know what is in the package.
Because at the entrance of Wangji Department Store, a large stage was set up early. When everyone was receiving the small packages, someone was already displaying the items sold by Wangji Department Store on the big stage.
The first introduction is the function and usage of soap. Soap can be used to wash hands, bathe, feet, and hair. In short, it can clean the body.
After introducing the soap, you can start to introduce the matches. The introduction of matches is more convenient than introducing the soap. You only need to take out a box of matches, flick it, and light the match. The lit match is still among the people below.
To be continued...