Chapter 237 The logic of liquor forced to increase price!
“Good wine!”
"Mr. Wu, is this our company's Junheng 998?"
"It's so delicious. I've never had such a delicious liquor!"
In order to dispel Cai Diheng's doubts, Wu Jun went downstairs and took a bottle of Junheng 998 puree wine from the car, poured him a small glass and let him have a taste.
After Cai Diheng tasted the wine, he looked very excited as if he had taken stimulants.
Wu Jun looked at Cai Diheng who had returned from overseas with the eyes of a country bumpkin.
There are not a few people who have tasted Junheng 998 original brew.
So far, at least six or seven people have drank it, and no one is like Cai Diheng.
Being so excited at every turn, who did you learn this from?
"Mr. Wu, such a good wine only costs 998 yuan," Cai Diheng said with excitement. "When Junheng 998 is launched, it will definitely have the strength to sweep the liquor market! I dare to give you a military order!"
After Wu Jun heard Cai Diheng's assurance, he was speechless.
Uncle, please stay back a little!
This is puree wine. If I sell it for 998 a bottle, do I still need to do business with you?
Go directly to the village market and sell it to the big brothers, eldest sisters, uncles and aunts who set up stalls. They can sell it!
Wu Jun said: "This is a semi-finished product, just to give you a taste and give you a little more confidence."
"Semi-finished product?" Cai Diheng became even more excited after hearing Wu Jun's words.
The semi-finished products are already so good. If they were finished products, would they still be worth it?
Maotai Wuliangye Jiannanchun, you have to stand back a little in front of Junheng 998.
Cai Diheng's family is in good condition, and he has drunk all these good wines.
In this comparison, no matter in terms of taste, quality, or price, Junheng 998 wins!
When Wu Jun saw Cai Diheng's performance, he knew without thinking that he must be wrong.
Wu Jun said: "The finished product will need to be diluted, and the taste will be worse than it is now."
"This, what kind of operation is this..." Cai Diheng was dumbfounded after hearing Wu Jun's words.
Shouldn’t we strive for excellence and strive to be the best?
Why is there such a magical operation of deliberately lowering quality!
"Is it..." Cai Diheng asked himself before Wu Jun could explain, "Is it to cater to the market?"
"I understand, you really thought it through." After Cai Diheng's mind turned around, he admired Wu Jun very much.
When Wu Jun heard Cai Diheng's praise, he felt that this sentence was very familiar, as if he had heard it said by someone when he was masturbating...
When applying to be the general manager of a winery, Cai Diheng made sufficient preparations and conducted thorough research on the domestic liquor market before arriving.
Regarding domestic liquor, there is a very strange logic: the logic of forced price increases.
In the past few years, the price of Feitian Moutai has increased from a few hundred yuan a bottle to more than a thousand yuan a bottle.
Wuliangye, Guojiao 1573, Yanghe, Jiannanchun and other well-known domestic liquors have also increased their prices.
On the surface, this appears to be a premeditated conspiracy, with liquor manufacturers restricting sales and raising prices in unison.
In fact, this is a pandering to meet the labeling needs of public consumption.
In summary, there are two reasons for the price increase.
On the one hand, the increase in manpower, material resources, and input costs can also be understood as inflation.
Think about how much a bottle of Feitian Moutai cost a few decades ago. If the price still remains at this price, Niulanshan will really be in trouble.
On the other hand, it is related to market positioning, which is also the most important aspect.
High-end liquor is a typical social product with a consumption nature and a strong show-off attribute.
This is just like treating guests to a meal, it is usually much more expensive than going out to a restaurant by yourself.
Some migrant workers may be able to smoke cigarettes for a few yuan outside, but when they return to the village, they will have to pay at least ten yuan and up.
Otherwise, others would think you were miserable living outside.
If the price of high-end liquor is not high enough, the positioning of high-end consumer luxury goods will be damaged.
For example, Moutai, if its price is surpassed by Wuliangye, then the number one national liquor brand will not be guaranteed, so it will have to increase its price.
When Wuliangye saw the price increase of Moutai, it also had to increase its price, otherwise it would be left behind. Other liquors followed suit and increased their prices in order to keep up with this echelon.
The price of high-end liquor is high, and consumers tend to think that their spending is worth it. This is psychological self-suggestion.
Only when products dare to set prices can they show their noble quality.
If Moutai does not increase prices and becomes a product that ordinary consumers can afford, it will fall into the dust.
Combined with this "logic of forced price increase of liquor", if Junheng 998 is more expensive than Moutai, it will be enough to turn the domestic liquor market upside down once it is released.
If the domestic liquor market is worth hundreds of billions or nearly one trillion, if things get messed up, the consequences will be disastrous.
Wu Jun didn't want to, didn't dare, and couldn't afford the consequences.
Making a fortune silently is his consistent goal.
Just after leaving the novice village, I went to fight the final boss and defeated it. How should other players play with this behavior?
After seeing the quality of Junheng 998, Cai Diheng is confident in making the company bigger and stronger.
Jingle bell bell~
Wu Jun's cell phone rang on his desk. Seeing that it was Dong Lizhu's call, Wu Jun reached out and picked up the phone to answer the call.
Dong Lizhu said: "Xiaojun, Shen Xue woke up on the way to the hospital. The doctor gave her a comprehensive physical examination. She is fine, so there is no need to worry."
"Yes, I understand." Wu Jun felt relieved after hearing Dong Lizhu's words, and said, "Let Shen Xue have a good rest, give her a week's paid leave, and come to work when she recovers.
"
"Okay, I'll tell her."
After chatting for a few more words, Wu Jun ended the call with Dong Lizhu.
Cai Diheng was not far from Wu Jun and heard clearly the entire conversation between Wu Jun and Dong Lizhu. He admired the man in front of him who was about to become his boss even more.
Like the previous female employee's situation, in other companies, it would be good to fire her without finding any reason, and Wu Jun also gave her paid vacation.
Cai Diheng smelled a strong sense of humanity from Wu Jun. This kind of boss who treats his employees so kindly is worth following.
After hanging up the phone.
Wu Jun chatted with Cai Diheng for more than two hours about the operation and management of the winery.
After some contact, Wu Jun discovered that Cai Diheng had his own opinions on business management and had integrated many advanced foreign management systems.
The two stayed in the office and talked until about four o'clock in the afternoon.
"Mr. Dong has gone to the hospital. Let's do this for today and come to the company tomorrow to handle the induction process." Having finished talking about everything, Wu Jun sent Cai Diheng away.
"Then, I'll take my leave first," Cai Diheng stood up, took a few steps forward to Wu Jun, stretched out his hand and said, "Please take care of Mr. Wu in the future."
"Of course." Wu Jun smiled and agreed happily.
Don't look at the monk's face but the Buddha's face. For Jiang Yi's sake, she couldn't treat her cousin badly.
Wu Jun reminded me and said: "Tomorrow when I finish my job, I will take you to the winery to get familiar with it."
Chapter completed!