If a person's life is like a magnificent scroll of mountains and rivers.

Wine is like a trickle of a river in a scroll.

Liquor culture has been passed down for thousands of years, and from ancient times to the present, wine and wine are always guests.

Some people add color to the mountains and rivers, some people make the world lose its glory, some people build family gatekeepers, and some people poke others' backbone.

The competition between peers exists in that industry.

The rice market is very competitive and there are many brands.

The competition in the liquor market is not too fierce.

Survival of the fittest is not only the laws of nature, but also can be used to describe every industry.

As the waves wash away the sand, some old-fashioned wines declined, and some new wine companies rose.

Currently, the only ones that can be called first-tier brands in China are Moutai and Wuliangye.

Moreover, there is a gap between these two first-tier brands, and Wuliangye can only be the second child in a ten thousand years.

There is no doubt about Moutai’s brand, reputation and sales, but the score in history is not high.

Of course, the same is true for Wuliangye. Although the predecessor was called Yao Zixuequ and Mixed Grain Wine, Wuliangye, like Moutai, entered the public's vision only after the founding of the People's Republic of China.

Both came from behind and stood out.

But compared with Fenjiu, Luzhou Laojiao, Jiannanchun and Xifeng, the history of these two first-tier brands is indeed a bit thin.

Junheng 998 has become even thinner in front of these domestic liquor giants...

But Moutai and Wuliangye are the most undisputed. They just caught someone on the street and asked, no matter whether they drink or not, they must recognize their status in the domestic liquor market.

Among the second-tier domestic liquor brands, Yanghe and Luzhou Laojiao are almost on the same level.

Moreover, Luzhou Laojiao has been in good momentum recently and is likely to surpass Yanghe again. However, for now, Yanghe still has a slight advantage.

Yanghe quickly entered the high-end liquor camp with its core single product "Dream Blue".

In 2019, Yanghe's revenue was nearly 30 billion yuan, which was nearly 10 billion yuan from the fourth place Luzhou Laojiao. This gap could not be kept up for a while.

Jiannanchun has long lost its glory. Jiannanchun is like the Sword God of Ten Miles Slope, and once relied on single items of crystal swords to spread the world.

If it weren't for the internal and external troubles in those two years, the reform and the complex internal structure, Jian Nanchun would still be the strong player of the third brother.

Nowadays, Jiannanchun has both excellent brand value and product reputation, and returning to the top three can only be in a dream.

The "Mao Wujian" three musketeers have become history, and now there is only "Mao Wuyang".

As the source of liquor, Fenjiu is a place where the size of the wine is in a corner, but its size cannot be underestimated. It has a high brand value and a wide audience, and there are signs of a dead tree reappearing again.

Gujing Gongjiu is a brand that many people underestimate and is also a strong player among second-tier brands. After him, Langjiu, Xijiu, and Jinshiyuan are all quite different from him.

Among the second-tier brands, Niulanshan is a very friendly brand with amazing sales, and Jiuguijiu barely squeezed into the second-tier brands.

Among the third-tier brands, like the Huizhou big brother Gujing Gong, Yingjia Gongjiu has also been underestimated by many people.

On the contrary, Shuijingfang, which has always been overrated.

Shuijingfang’s wine is pretty good, and their packaging ability is also excellent. The route of focusing on high-quality products is deeply loved by the capital market, but the sales and brand value of this wine are not as high as boastful.

Some wines win offline, some wines win online, and are under pressure from first-tier and second-tier brands. Shuijingfang is not unfair.

Xifeng Liquor and Dong Liquor are two brands that are worthy of regret.

These two old-fashioned wines were both the emperor's hall in the morning and the twilight became the sacrificial man. They were once glorious, but now they were shot on the beach by the back waves.

Especially Dongjiu, as the eight famous wines, is now like an old man, and its brand value and market sales are no longer as charming as before.

Even the base camp Ganzhou has become increasingly disagreeable with Dongjiu, let alone across the country.

In addition to the sentimental purchases of senior drinkers, ordinary consumers rarely mention them, and they have completely become the third-tier.

When it comes to the origin of the name of Dongjiu, it is indeed very literary.

Legend has it that during the Anti-Japanese War, Zhejiang University moved westward to Zunyi, and university professors practiced to understand the people's conditions on the spot and came to Donggong Temple, Dongjiu Base Camp.

After learning about the brewing process and formula of Dong wine and drinking Dong wine, I praised it endlessly.

Professors from Zhejiang University believe that this wine combines more than 130 herbs to participate in the production of koji, which is a wine of all herbs, and is the inheritance of the true origin of "medicine and food" and "wine and medicine are the same as the same as the origin of winemaking.

The character "Dong" is composed of "输" and "雪", and "输" agrees with "输" and "输" means a large number, so the character "夓" means "夓".

At the same time, this wine is produced in low-latitude plateaus, with no severe cold in winter, no scorching heat in summer, dense vegetation and sweet spring water.

Coupled with the unique brewing process, koji recipes, and fragrance components, it fully reflects the idea of ​​unity between man and nature and harmonious coexistence, making it the most righteous wine.

The word "Dong" is in "Chu Ci·Shejiang" "I am the one who is Dong Dao but not hilarious" and is righteous and powerful, with the meaning of authenticity, orthodox, uprightness, righteousness, majesty, and dignity.

The cultural connotation of the word "Dong" itself is a legendary coincidence with the cultural connotation of Dongjiu.

Immediately, the professors proposed to name this wine "Dongjiu", hoping that Dongjiu will continue to uphold the true meaning of human winemaking of "medicine and food" and "wine and medicine are the same as the same as the same as the same as the wine", and inherit and carry forward the "Wine of Hundred Herbs".

From then on, Dongjiu was famous all over the country and was once in awesome.

Nowadays, the current chairman of Dongjiu has complained a lot in private that Chinese people are increasingly unable to understand alcohol...

This time Wu Jun sent Cai Diheng to Ganzhou to purchase equipment, and the partner was Dongjiu Group...

Although he has no interest in increasing production and expansion of wineries, he is extremely concerned about Guan Xuan.

During the period when Cai Diheng was negotiating for procurement of equipment, Guan Xuan volunteered to make an investigation report on the current situation of the liquor industry and handed it to Wu Jun.

Junheng 998 Wine Industry Co., Ltd.

General Manager's Office.

Guan Xuan handed a thick investigation report to Wu Jun.

This survey report covers the prices of all liquors sold at various price points of the above-mentioned liquor companies, as well as their market positioning and analysis.

Guan Xuan said: "Moutai's brand value and marketing strategies are both worth learning from. Shuijingfang is very outstanding in packaging."

Wu Jun looked away from the investigation report, looked at Guan Xuan, and said, "I have worked hard to manage the work, I don't know how to thank you anymore. Your investigation report is a combat command book for our winery."

Wu Jun shook the investigation report in his hand and joked: "With this combat plan, our Junheng 998 Wine Industry Co., Ltd. will definitely break through the siege and create its own market."

"Mr. Wu has won the award. If you go to the city to find an investigation agency, you can do better than me. This investigation report, written by an amateur person, is for reference only."

Guan Xuan smiled and said, "If you want to say thank you, I am also thanking Mr. Wu. This time the winery increased production and expanded, providing thousands of jobs. The organization praised me and Lao Du and me. This is all the credit of Mr. Wu."

Before, Wu Jun's attention was always on the investigation report in his hand. After careful examination, he found that Guan Xuan had heavy dark circles.

Although I put on light makeup to cover it up, it is still obvious when I look closely.

Wu Jun put down the investigation report in his hand and suddenly asked, "Caller at the office hasn't had a rest at night?"

Guan Xuan looked a little unnatural and said, "Ah, no, it's all good."
Chapter completed!