When Wu Jun went up to the second floor.

The conference room door just opened.

A group of salesmen came out of the conference room, still discussing the content of the meeting.

"Hello, Mr. Wu."

"Long time no see, Mr. Wu."

After seeing Wu Jun, most people greeted him one after another.

"Is Mr. Cai still in there?" Wu Jun asked one of them, pointing to the door of the conference room.

"Yes, Mr. Cai and Factory Director Xu are both here."

"OK, thanks."

"Mr. Wu is too polite."

Wu Jun asked and walked into the conference room.

As soon as I entered the door, I saw Cai Diheng sorting documents and Xu Shucai smoking at the window.

"Mr. Wu, when did you come back?" Cai Diheng heard the footsteps, looked up and saw Wu Jun, and took the initiative to say hello.

Xu Shucai was caught smoking. When he turned around and saw Wu Jun, he looked slightly embarrassed. He put his hand back and quickly put out the cigarette butt in the ashtray on the window sill.

"Jun, have you eaten?" Xu Shucai smiled awkwardly and said hello.

Xu Fei stayed at Wu Jun's house for more than a week during the Chinese New Year, and Wu Jun stayed at her house for another night.

Although they haven't proposed marriage yet, their relationship is already tacitly understood by both families.

Wu Jun felt awkward when he asked his future father-in-law to call him Mr. Wu, and he changed his name during the Chinese New Year.

"I just came back today. Come and hang out if you have nothing to do." After Wu Jun and Cai Diheng greeted Xu Shucai, he raised his legs and walked towards the window, "Why is Uncle Xu so reserved? Come here to smoke."

Wu Jun stepped forward to hand out cigarettes to Xu Shucai, and the two stood at the window puffing away the smoke.

"Mr. Wu, you came just in time. I have something to report to you." Cai Diheng also came to the window after sorting out the documents.

Wu Jun shrugged and said: "You coordinate with Uncle Xu on production matters, and you can just take care of sales matters. As you know, I rarely come to the company to show up."

"I really can't make the decision on this matter." Cai Diheng smiled helplessly and said, "If you don't come today, I will call you to report."

"Have you encountered any problems?" Wu Jun asked.

Cai Diheng said truthfully: "Indeed."

"Sit down and talk." Wu Jun waved his hands, and the three of them sat back at the conference table.

After Cai Diheng sat down, he took out a document from the pile on the table and handed it to Wu Jun: "Mr. Wu, please take a look. This is the quarterly sales analysis report for each region."

Wu Jun took the document and looked at it carefully. After looking at it for a while, he saw the problem.

This quarterly analysis report records the sales of Junheng 998 in various regions.

The first quarter of this year is coming to an end, and the sales volume of Junheng 998 is around 100,000 bottles.

Most of them are in the urban area of ​​Shimen, and some are in Pingshan, Wu Jun's hometown.

Wu Jun saw the sales situation in the Kyoto market, but the sales volume was not even 10,000 bottles.

"The sales volume in Pingshan area was accomplished by Mr. Chen, who was signed by Mr. Wu, and also with the help of the county leadership team." Cai Diheng explained at the side, "The county attaches great importance to our winery and has given a lot of resources and support

Free publicity.”

"Dong Zong of Shimen Inn gave a lot of support and help in the early stage of promotion in Shimen city. The sales situation of Junheng 998 is quite normal in Shimen area."

Wu Jun listened to Cai Diheng's report and analyzed it in his mind.

"That is to say... Our Junheng 998 will not be able to do it after we leave the Shimen area?" Wu Jun raised his eyes and looked at Cai Diheng and asked, "Have you analyzed the cause?"

"Our meeting just now was about discussing this. I feel that the main problem lies in two aspects." Cai Diheng paused after speaking.

Wu Jun nodded and said: "Continue."

"One is popularity and the other is price. These two can actually be summed up into one." Cai Diheng said, "Junheng 998 is positioned as a high-end product, and its price is on par with Moutai Wuliangye, but in terms of reputation and advertising, it is not as good as the two.

A big gap.”

“In general, due to price and popularity, Junheng 998’s market acceptance outside the Shimen area is very low.”

"What's the result of the meeting?" Wu Jun asked.

Cai Diheng said: "Increase visibility and reduce..."

"The selling price can't be any lower," Wu Jun waved his hand and interrupted before Cai Diheng could finish his words, "This price is the threshold for entering the first-tier brands, so lowering the price is unreasonable."

"Furthermore, even if the price is reduced by one or two hundred yuan, it won't work. If you are willing to spend seven or eight hundred yuan on liquor, you don't care about spending another one or two hundred yuan."

"Mr. Wu and I have the same idea. What I mean is to start by increasing the visibility." Cai Diheng was not unhappy at Wu Jun's interruption. Instead, he had a feeling that heroes saw the same thing, and glanced at Xu Shucai, who was sitting next to him.

.

"Ahem..." Xu Shucai puffed away at his cigarette, looking slightly embarrassed. He advocated lowering the price.

Wu Jun asked Cai Diheng: "What are your plans next?"

Cai Diheng said confidently: "If we start from the perspective of popularity, it is nothing more than sponsoring programs, inviting celebrities to endorse, placing film and television advertisements, etc."

Wu Jun thought about it, the winery should hire a celebrity to endorse it.

The aroma of wine is also afraid of deep alleys. Wu Jun has already felt this truth during the process of selling Hongyun Rice.

As soon as Junheng 998 was launched, it wanted to compete with its eldest brother and second brother. Building momentum was indispensable.

"Then just do what Mr. Cai said. How much money is left in the company's accounts? Is it enough?" Wu Jun asked Cai Diheng.

Cai Diheng nodded and said: "The company still has about 40 million in its account."

Wu Jun said: "If you don't have enough, come to me and apply. You can't save this money. The higher the reputation, the higher the sales. Sooner or later, you can earn back the money."

Xu Shucai was astonished when he heard this. He spent tens of millions to advertise. His son-in-law was indeed a big spender!

Cai Diheng asked: "If you ask a celebrity to endorse you, does Mr. Wu have any favorite candidate?"

There is a saying circulating in the industry:

"When a brand chooses a spokesperson, it is often more foolish than looking for a partner."

Celebrities who are slightly famous may have dozens or hundreds of endorsements.

Consumers can no longer remember which brand this celebrity is the spokesperson for.

And the theory of "taking advantage of the situation" and "empowerment" to select spokespersons is still creating new "silly white sweet" customers.

Wu Jun really has no experience in choosing spokespersons. He is probably the legendary "silly white sweet", or "foolish people have more money".

Wu Jun said: "It's better to find a professional endorsement agency and negotiate based on the company's product positioning."

Cai Diheng said with a smile: "I have a friend who runs a celebrity endorsement agency, and I have done professional analysis with him privately."

Wu Jun said with a smile: "Mr. Cai is really planning ahead. Since we have already done the analysis, don't hide it."

Cai Diheng said: "Mr. Wu, what do you think of Aaron Kwok?"

Wu Jun: "..."

Uncle, are you sure you're not afraid of flattery?
Chapter completed!