The promotional video endorsed by Aaron Kwok was shot in just two days.

The first batch of one thousand promotional posters has also been produced.

All the preparatory work has been completed, and all that remains is the actual implementation.

The conference room of Junheng 998 Liquor Co., Ltd.

Cai Diheng convened a meeting with the city leaders of the marketing department, while Wu Jun listened.

"Mr. Wu, the result of our discussion is to first capture the Wanda Center and sports venues in the target cities for distribution, as well as the 5A-level tourist resorts in the city. What instructions do you have for this?"

After several rounds of analysis, Cai Diheng summarized the opinions of marketing directors in various cities.

"Oh, let's first talk about why we chose these places in the first place and how we plan to carry out the work in the future." Wu Jun took a sip of tea from the cup and motioned to Cai Diheng to continue.

"First of all, our Junheng 998 is positioned as a high-end liquor, and the target group is high-income people, so we choose places where high-income people frequent to place advertisements accurately." Cai Diheng analyzed, "Wanda Center and places that often host events

As well as stadiums for celebrity concerts and 5A-level leisure resorts, the target groups are relatively concentrated."

Cai Diheng obviously made enough preparations in advance and talked non-stop for about forty minutes.

Everyone in the conference room kept nodding.

Cai Diheng finally said: "In which city our store opens, advertising and promotion must be followed up immediately, both online and offline, to maximize the use of limited publicity resources. After Junheng 98 is officially put into production, we will begin to invest in film and television advertising.

Then the publicity will be stronger and everyone's work will be easier."

"That's very good." Wu Jun nodded approvingly.

Although Cai Diheng has entered the industry not long ago, he already has a deep understanding of the industry. There are many solutions and things that need attention that Wu Jun had not thought of before.

"Mr. Wu, can you tell us a few words?" Cai Diheng asked Wu Jun.

"Mr. Wu, say a few words!"

"Mr. Wu, I haven't listened to your guidance for a long time. I want to tell you a few words."

Other marketing executives in the conference room followed suit.

"Then I will have a few words with you." Wu Jun smiled and nodded in agreement.

With five domestic and foreign companies and thousands of employees, Wu Jun attended countless meetings during this period.

As the saying goes, practice makes perfect. Even without preparation, Wu Jun was able to talk for ten or twenty minutes.

Cai Diheng is responsible for the specific work, and Wu Jun's job is to feed the company's employees chicken soup for the soul.

Wu Jun put down his tea cup and said with a relaxed expression: "Everyone knows that we, Junheng 998 Liquor Co., Ltd., have relatively little experience in the liquor industry. Compared with some old liquor companies, our background is much shallower. First of all, we must

Let the market recognize us, recognize our selling price, recognize our products, and strive to have our own place in the liquor industry as soon as possible."

"Everything is difficult at the beginning. Everyone will be very busy in the next period of time. Once we have a certain market retention rate and let others see the potential of our Junheng 998 Liquor Co., Ltd., we can choose to openly bid for provincial agents.

business."

"I firmly believe that our Junheng 998 will definitely gain a firm foothold in the global liquor industry and become a household name like Moutai Wuliangye."

"When Junheng 998 can move out of Northern Hebei, go nationwide, and go global, everyone here will be a contributor to the company."

"..."

"That's all I'm going to say today, thank you all." Wu Jun didn't even type a draft, but rambled on for more than ten minutes.

Wow!

After Wu Jun finished speaking, Cai Diheng took the lead in applauding, and warm applause erupted in the conference room.

Everyone was so excited by the scene described by Wu Jun that they wished they could set off immediately to explore the market.

The meeting ended, it was past five o'clock in the afternoon, and it was past the time to get off work.

Wu Jun greeted everyone: "Everyone go back and wash up first. See you at the Wuzhou Hotel at seven o'clock in the evening."

"Mr. Wu's treat will be punished by a knife from the sky."

"Mr. Wu, let's go back first, take a bath, burn incense, and get dressed up."

A group of business leaders went out laughing, but Cai Diheng frowned when he heard where Wu Jun ordered the meal.

"What's wrong, Xiao Cai?" After Wu Jun saw Cai Diheng's expression, he threw him a cigarette and asked.

"It's nothing, I was just thinking about other things and got distracted." Cai Diheng smiled and his expression returned to normal.

"Let me guess, are you afraid of being inspected by your girlfriend?" Wu Jun joked, "Don't worry, just eat and drink, don't even think about a train."

Cai Diheng smiled and said: "Xiaoxue feels at ease when she is with Mr. Wu and never checks on her."

"Then let's go and talk to Mr. Chen first." Wu Jun stood up and greeted Cai Diheng to go out.

Cai Diheng sighed and stood up, hoping that he was overthinking.

The two arrived at the Wuzhou Hotel in advance.

After the front desk manager in charge saw Wu Jun and Cai Diheng, he called Chen Hansheng directly without them having to speak.

"Mr. Wu, you are such a rare visitor. I haven't been here for a while." After seeing Wu Jun, Chen Hansheng smiled and came up to say hello and shook hands warmly.

Wu Jun asked: "I have been doing some small business abroad recently. I have been there several times before and after years ago. Mr. Chen's business has been pretty good recently, right?"

"Thanks to Mr. Wu, business is going very well. I heard that our Junheng 998 is going to put out a lot of advertising?" Chen Hansheng is the Junheng 998 agent in the Pingshan area, and he is very concerned about this aspect.

Manufacturers place advertisements and agents sit back and take advantage. Everyone is willing to do this kind of thing.

Wu Jun smiled: "Mr. Chen is very well-informed. This matter was discussed at the company meeting today."

"It's time to increase publicity. If our Junheng 998 is such a good wine, we should vigorously promote it and share the good things together," Chen Hansheng said with a smile, "I'm used to drinking our Junheng 998, and even drinking Maotai doesn't taste good."

Already."

Wu Jun said modestly: "Mr. Chen compared our Junheng 998 to Moutai, which is too flattering to us. A mediocre wine, a small winery in a mountain village, can't compare with a big one like Moutai."

"Hahaha, what a mediocre wine, what a small mountain village winery. If our Junheng 998 is mediocre, then there will be no good wine in the world." Chen Hansheng said with a hearty smile, "Our Junheng 998 is mediocre."

998 Liquor Co., Ltd. is now a star enterprise in the county. If yours is a small winery, my restaurant will be a food stall."

Wu Jun and Chen Hansheng, one modest and the other complimentary, had a very lively conversation.

"Mr. Cai, you haven't come here much these days." When Chen Hansheng was chatting with Wu Jun, he did not forget to greet Cai Diheng next to him, "Next time, bring your girlfriend to meet you. When you come to my place from now on, just

It’s time to get home.”

"Mr. Chen is so polite. I will definitely bring her over if I have the chance." Cai Diheng responded politely, but not too enthusiastically.

The three of them chatted for a while. Chen Hansheng answered the phone and left because he had something to do. Before leaving, he told the hotel manager to give Wu Jun's table free of charge.
Chapter completed!