This is indeed just the beginning. No one expected that whether Weinstein or Vladimir, or the screenwriter and heroine Nia, the movie could get 11 million yuan in the first week of its release. Sean did not have it either.

Thinking of the fact that although he had some confidence in his intuition, he initially estimated that he was only a few million, which was similar to the number of theaters. How could he know that not only was he so much higher, but he also topped the North American box office list!

You know, the second-ranked "BJ Single Diary" is only a few hundred thousand short of the past. Although it has been released for a week, it has been released in more than 2,000 theaters! Therefore, once this result is announced, everyone will lose their voices.

Even if "My Grand Greek Wedding" is a good movie, it's a bit exaggerated?

At the same time, Miramax was also extremely proud, because this week's North American box office rankings, the three movies, "My Grand Greek Wedding", "BJ Single Diary" and "Very Little Spy", all of which were ranked in the top three.

It was released by them, and it was in the limelight for a while.

However, even more exaggerated is still behind. A movie was popular and the box office was very good. The theaters must have added screens. So by the second week, the theaters released almost doubled to 1,300.

The box office on the weekend reached 17.5 million! The newly released, starring Stallone, who won 12 million, firmly pressed down on the box office list, and won the championship in the box office list again.

This is another miracle. Generally speaking, after the movie is released, after a certain amount of enthusiasm from the audience, the box office will drop by more than one, while this number is generally around 30%, while "My Grand Greek Wedding" has a drop of only 20%.

Left and right. Although there are factors that increase theaters, the decline is too low. Most of this situation will only appear in movies where the peak has passed.

This only shows that this movie is very popular with the audience, and they are all looking forward to seeing it in the theater, but... how is this possible?!

Even so, this low-cost love comedy is still making its way. By the third week, although Universal's "Return of the Mummy" topped the North American box office list with a first-week box office of nearly 70 million, it has increased to 2,000 theaters.

"My Grand Greek Wedding" still won 23.2 million yuan.

Then in the fourth week, while theaters remained stable, although there was a significant drop, with only 1,680 weekend box office. Although "The Return of the Mummy", which received more than 33 million yuan, is still strong, it still surpasses the newly released ones

"The Knights of the Jihad" produced by Colombia, which has only 16.5 million, firmly holds the second place, and the total box office exceeds 80 million. It is only a matter of time before North America exceeds 100 million.

Glasses are broken all over the ground. A romantic comedy in the eyes of countless people, with a bad plot and a investment of only more than 5 million yuan, can actually win a box office of nearly 100 million from the end of April to the beginning of May! Is this world crazy?

Even the critics who had been optimistic about this movie before never thought it would be so good.

"The biggest dark horse in April is Reincarnation Pictures' "My Grand Greek Wedding". This inconspicuous romantic comedy showed amazing explosive power after its release and ranked first in the North American box office list for two consecutive weeks.

As a romantic comedy theme that has been produced by countless directors, it is already quite outstanding to have such a level. Perhaps its momentum will be curbed after entering the summer season, but it will not be erased. As late April, it will be

It was released, but it was one of the best-performing movies in April. "This is the summary of "Hollywood Reporter". Although it has given a high evaluation, it seems that it is still too underestimated by this movie.

"I can't believe it. At most, in the last one to two weeks, the box office in North America will definitely exceed 100 million. And... If you can maintain this momentum, it is also possible to win another 40 million to 50 million... You are

How do you see, Sean?" In the office of Reincarnation Film, Vladimir asked Sean in a very uneasy manner.

When he went to the villa that day to personally tell him the box office of the first weekend on the first week, he was already a little uneasy. He was released in late April when the off-season was about to end, and he also won 11 million yuan in box office with 700 theaters, which is really exaggerating.

But four weeks later, every weekend's box office figures come out, he would ask himself once: Is this a bit exaggerated?

Vladimir thought he had seen great storms in Bowei. The unexpected success of "The Witch Blair" became a typical example of using small to fight big, but he did not touch him much, but this time he still shocked him.

"I said this is intuition." Sean spread his hands and smiled with a reserved look, "Reality is always more bizarre than novels."

He couldn't help but feel proud that the box office numbers were the most convincing things. Even many well-known actors, critics and film company owners couldn't speak in the face of this situation, let alone the gossip tabloids like the New York Post

.So from the second week of the movie's release, they didn't say a word, and no news about "My Grand Greek Wedding" was found in the newspaper, as if the movie did not exist, even if someone was on the blog or other media.

The above laughed at them for being blind, and they did not make any excuses.

I have to say that this trick is very clever. When you should speak without any restraint, you should speak without any restraint, and when you should act as a turtle, you should act as a turtle, without any ambiguity. If you are really shameless, what is said is the credit of other producers,

Sean only needs to tell the final word about the movie, which is enough to make them continue to be embarrassed. As a tabloid that has existed for decades, there must be a set of guidelines for seeking profit and avoiding harm.

So, although Sean wanted to disgust them, he had no choice but to do it in the face of this situation for a while, so he could only do it according to the PR advice.

"You don't need to speak or appear in front of the media in person. As long as you let the crew make the director and starring continue to accept a certain degree of exposure, let "My Grand Greek Wedding" continue to appear in the media, they say a redundant word

Don't come out." That's what Richard Lesson said.

OK, then that's it, what's the point, what's the difference between annoying people or things swaying in front of you, but I can only swallow my anger and pretend that I can't do anything I haven't seen, just like... The New York Post did it before

Those ones.

But then again, he really didn't expect "My Grand Greek Wedding" to be so successful. I believe that although the movie in his previous life performed well, it would definitely not be as popular as it is now, otherwise he would definitely have more

impressions, not always vague feelings.

Even so, it was too exaggerated, so he sighed at Vladimir that reality is always more bizarre than novels.

Sean didn't know that the release process of this movie in his previous life was quite bizarre. Niya Vadalas persisted for several years before getting the support of Tom Hanks and his wife, and then joined forces with several production companies.

, produced the film and let Niya play the heroine.

Even so, the production team is completely unfamous. Although Tom Hanks has a signature in the producer column, the ranking is quite low, and it can almost be regarded as a name. Unless you deliberately search for it, you will not notice it.

And there was no publicity, nor did they use the method of participating in the film festival to expand their popularity. After the production was completed, it was released after a random time. At the beginning, there were only 100 theaters, as if they had no hope for this movie.

Like.

Then, no one expected that "My Grand Greek Wedding" would be released in North America for a whole year and earned 240 million North American box office, becoming the most popular romantic comedy in North America. It can be said that this movie is completely

Supported by word of mouth, this simple and extremely close love comedy made every audience praise it when they watched it. It led more people to go to the cinema through word of mouth, thus creating miracles.

Just like Melanie Haas in this life commented in the column: If there is anything that cannot be ignored in this movie, then it is this authenticity, and it is entirely the life that happens around us.

.

Therefore, the life of Nia Vadalas being the screenwriter and heroine, participated in the Sundance Film Festival with the guaranteed quality of the film and gained a good reputation from the beginning, and then Sean joined forces with

Vladimir, who wanted to take a gamble, told Weinstein, who was curious about Sean, to take over the distribution work, so he threw the original version away from the promotion from the beginning.

Then Miramax also used viral marketing methods. In various film forums, as long as they discuss romantic comedy, they ensure that someone guides the topic to "My Grand Greek Wedding". Some of the movie's official websites are also thrown out from time to time.

The topical content and Google's dedicated promotion may not have much response in other media, but the Internet is quite lively.

Finally, the New York Post ran out and stirred up the storm, leading a group of tabloids to sarcastically. Although it was targeting Sean, it was also a promotion for the movie. The timing was so good that Xiao

En once suspected whether Weinstein had contacted him secretly.

In short, it is precisely because of these factors that the explosion after the release of "My Grand Greek Wedding" is no wonder Sean sighed so much.

"You have to thank you for your recommendation, Todd." Sean was not proud of his feelings and said immediately.

"Although I think the script is good, I didn't expect it to be...this level." Vladimir sighed leaning on the back of the chair, but when he sat upright, his eyes immediately became sharp.

"What are you going to do next, Sean?" he asked, and looked at him with a smile, as if very curious.

"Which aspect are you referring to?" Sean asked calmly.
Chapter completed!