Chapter 379 Follow -up response

Author: no wine on the table

As we all know, Pinduoduo's price is lower than other platforms.

why is that?

Some people may say that the quality of the goods is not good, so the price is cheap.

This statement is very common, and it has almost become the consensus of the Chinese people.

However, people who often buy things in Pinduoduo know that this statement is flickering.

There are indeed some product quality problems, but these problems do not exist alone. Other e -commerce platforms also have it, and it may not be much to compete.

The real reason for the low price of Pinduoduo's products is mainly because they have established the "Factory Model" in the early days.

What is the "Factory Model"?

To understand a simple understanding, it is led by Pinduoduo to allow the factory to produce independently and sell it independently.

The factory sells independently and directly cut off all the middlemen.

The middlemen are gone, and the price is naturally lower.

Pinduoduo established the "Factory Model" in the early days, aimed at the sinking market, established a "low -cost" development strategy, and eventually created a benign situation that all commodities were lower than other e -commerce platforms.

With this trick, Pinduoduo can be said to completely press other e -commerce platforms to rub on the ground.

In 2022, the traffic of traditional e -commerce platforms such as Taobao, JD.com has been thrown away from Pinduoduo.

This phenomenon proves that the sinking market is always the largest market!

Occupying the sinking market is the eternal king; abandoning the sinking market is tantamount to finding a way to death.

Some people may say that when the socio -economic development is better, the people are more richer, and they will pursue quality and quality.

This sentence is right, but there are two problems.

First, the price of the product and the quality of the product are not completely proportional.

The same products are sold in Pinduoduo, Taobao, JD.com and other e -commerce platforms, but the price of Pinduoduo is cheaper than Taobao and JD. What is the solution?

Netizens are not fools. Before spending money, they must have weighted it. If it is the same product, of course, which price is low, you can choose which one.

Second, the development of socio -economic development does not mean that ordinary people will be richer.

Social and economic development is well developed. The salary of ordinary people may be higher than before, and life may be better than before, but the costs in all aspects will increase. Under the horizontal contrast, they may be more "poor" than before.

Since it is a "poor", the attribute of "price" will maintain a very strong sensitivity.

This phenomenon is generally existed, even if it is developed as the United States, it is no exception.

For example, a good city in the United States.

Before the good city burst into fire, the US supermarket hegemony has always been Wal -Mart.

Wal -Mart has developed for decades, and has formed a certain monopoly position across the country and the world.

A few years ago, Wal -Mart's limelight, there seems to be no supermarket that can shake its status.

However, even in this situation, the word "low price" is still able to easily open the market with the word "low price".

Today, there are many good markets, the development momentum is as fast as thunder, the stock price has soared, and the market value is close to half of Wal -Mart.

In this case, it has obviously threatened the status of Wal -Mart.

Recently, Wal -Mart may have been forced to be anxious, simply learning, and vigorously developed the Sam membership shop ... This news has set off a wave in the capital market, but what is the specific result, it is hard to say now, it’s hard to say

Then, then

It can be seen from the example of "good market" that no matter how developed countries, the sinking market is still the largest market, and fundamental demand will not undergo fundamental changes.

This is one of the disadvantages of the market economy. There is almost no way to solve it.

Under the market economy system, the "poor people" will always be the vast majority.

Since the "poor people" are the vast majority, "low -cost" can knock all.

This is the main reason for Pinduoduo to develop rapidly, and crushing the e -commerce platforms such as Taobao, JD.com and other e -commerce platforms.

The rise of Pinduoduo has caused a huge impact on traditional e -commerce, and it also affects live e -commerce.

At present, the evaluation of live broadcasts on the Internet is still negative. The more fatal point is that the price is not cheap enough.

This price is generally compared with Pinduoduo.

Many heads and first -line goods sold by the anchor, if compared with platforms such as Taobao, JD.com, the price is actually not much different, but if it is compared with Pinduoduo, it is definitely a disadvantage.

Of course, Li Chuan has no problem in this area.

Because he is a "brother with a goods", and is also the NO.1 of the live broadcast industry. He usually has the most manufacturers and brands who find him to bring the goods. Compared with other cargo anchors, a few more quantities.

Due to the intense competition, many manufacturers and brands are willing to sacrifice all profits in order to allow him to help him with goods, and it does not matter if you lose money.

Therefore, it can only get a price that is equal to Pinduoduo, or even the lower price.

This is his advantage.

However, this advantage will slowly disappear over time.

In the future, as the development of the live broadcast industry is becoming more and more standardized, there are fewer and fewer manufacturers and brands who are willing to sacrifice all profits and even lose money.

If there are fewer manufacturers and brands who are willing to lose money, the price of the product will naturally pick up.

At that time, Li Chuan wants to keep it as flat as Pinduoduo, and even the lower price of the competition, the difficulty will be greater.

If you ca n’t keep the price, there will be various problems.

Many netizens will think: Your price is more expensive, why should I buy it here? Is it not fragrant to go to Pinduoduo?

Once this phenomenon appears and spreads, his sales scale will inevitably be greatly reduced.

At that time, let alone a live broadcast of hundreds of millions, tens of millions may not be able to keep it.

To avoid this, Li Chuan and Jiang Zeyu are determined to acquire the factory?

What are the benefits of acquiring factories?

The biggest benefit is that he can give up the profit of the sales side and only take the profit of the production end.

Only taking the profit of the production side is equivalent to selling goods as a manufacturer ... This form is similar to the "Factory Model".

In this way, he can keep his product price flat with Pinduoduo, and even the competition is cheaper.

As long as the price advantage is maintained, he can maintain his sales scale.

As long as the sales scale is maintained, he can do more and bigger things.

More, what is bigger?

It's hard to say it, but it is definitely not as simple as selling goods.

When the time is mature, he will use some special means, such as capital operation or something.

The capital operation is good, it is definitely more profitable than selling goods.

From this point of view, the resolution of large -scale acquisitions of factories is quite strategic significance.

Of course, this strategy is not easy to achieve.

It is not easy to operate the factory itself, especially the number of factories is large. It is just management, and you must face very severe challenges. In many cases, once it is not handled, everything may happen in the future.

Therefore, the "self -built supply chain plan" is still a long way to go.

Return to the topic.

The total sales of the live broadcast of 630 million, the average profit margin of 34.7%, the profit is ... 218 million!

The deduction of the platform deduction point and return, and finally the net profit is ... 197 million !!!

This number once again created Li Chuan's personal single -game profit record. It is estimated that it is also a single profit record in the entire live broadcast industry!

Obviously, today is another record night.

Nympho

"Sister Wei's Workplace Diary" released a trailer on March 15th, and it was launched on March 16th, which lasted for more than two months, and officially completed on May 18th.

For more than two months, "Sister Wei's Workplace Diary" set a series of incredible records.

The first is the data.

"Sister Wei's Workplace Diary" is the main film+trailer, a total of 64 episodes, the maximum single -episode playback volume of 603 million, the average playback volume of 313 million, and the cumulative playback volume of 1,032 billion, just exceeded 20 billion.

This playback data is unprecedented. It is placed in the film and television industry, which is definitely an exaggeration to the extreme.

With this unprecedented broadcast data, Wu Jinyan rose nearly 60 million fans in one breath, from more than 4 million before to 63.86 million now!

63.806 million ... This number firmly occupies the top of the "Douyin Fan List", and Mr. Mori, who is the second place, is more than 10 million!

At 12 pm on May 18th, the top three data of the "Douyin Fan Ranking" are as follows:

Wu Jinyan: 63.806 million;
To be continued...