Chapter 248 Sky-high price LOGO (fifth update)

Min Congda stayed in New York for another three days, and sent Dario to the crew to film during the day.

In the evening, the two took a tour of the Big Apple, the center of the universe, and spent all the US$5,000 in royalties.

The two were not in a formal relationship before, but now that their relationship has been officially established, Min Congda's consumption level has suddenly increased.

Although Daddario will not let Min Congda buy expensive things, she has money herself, but as a man, she cannot just eat soft food without showing any signs.

Fortunately, Daddario is not the kind of female star who likes to go shopping and only use expensive things instead of good ones. She is still very restrained and even a bit of a collector. She doesn't like to throw away used things.

She keeps some bottles and jars of cosmetics, saying they look good.

The accessories she wears can range from expensive to ordinary and cheap, whatever she likes.

Min Congda gave her a rose gold four-leaf clover necklace, which matched the color of her eyes very well. She liked it very much.

After spending three wonderful days, Min Congda immediately rushed back to Los Angeles to start his new money-making project.

The last time the Clippers changed their logo dates back to the 1984-1985 season, which is 25 years ago.

Stingy Sterling, this logo has been in use for 30 years and has been criticized by fans as being featureless.

Racheli said: "Well... we don't have a dedicated LOGO design department."

He called Rosser and Racheli and held a brief meeting in the office to convey his meaning.

A total of more than 100 million yuan was spent to obtain a thick album of design drawings.

Min Congda thought to himself, I am the Los Angeles Clippers, so there is no problem in spending some money on a LOGO design.

To be honest, it doesn't look good.

Racheli and Rosser both nodded in agreement. This time they were not forced to agree, but truly agreed.

"I said, this is a very important change for the Clippers, an innovation! We are going to change our look from head to toe and give it a brand new look! 2.5 million US dollars, not a penny less. Rachel, you start your work immediately

Friends in the media industry, please publish the contents of this tender. In half a month, I will see the draft of the bidders and conduct preliminary selection."

Manager, our total profit last season was only 5 million.

We are the Los Angeles Clippers, a basketball team, not an oil giant like BP.

From LOGO to promotional slogans to various supporting signs.

In addition to patterns of various sizes and designs in the atlas, there are also various corresponding introductions, why they are drawn like this, what their meanings are, etc.

Various styles of LOGOs and jersey styles allow the team to sell more peripherals.

Some teams change frequently and make fine adjustments almost every year, while some teams never change.

NBA jerseys are provided by Adidas, so the team LOGO design is usually handed over to Adidas' design department.

Rosser and Racheli said in unison: "Tendering?"

Some classic designs in history will become deep memories of a generation of fans.

"In the new season, the Clippers should have a new look, so I decided to change the team's logo and jerseys."

These classic jerseys have become part of the NBA culture. Every year during the regular season, there is a retro day for players to wear classic jerseys.

Secondly, the Lakers have been making fine adjustments to the color scheme, fonts and overall design, unlike the Clippers who have remained intact.

Therefore, when Racheli and Rosser heard that the LOGO was to be changed, they wholeheartedly supported it.

Min Congda said: "No! No, no, no, how can we leave the Clippers' LOGO design to Adidas? We have to design it ourselves."

Who says design isn’t valuable?

This kind of behavior is somewhat 250. Asking Adi to design a set of logos can be done for about 100,000 US dollars.

After some persuasion from Rosser and Racheli, as well as the system's requirements, Min Congda reduced the US$5 million to a relatively reasonable figure of US$2.5 million.

It shows that the team is entering a new era and can no longer keep the old pattern that copied the Lakers.

Is it appropriate to use all this money to get a logo for the team at once?

After arriving in Los Angeles, I changed the current LOGO, and in 1984 made some minor adjustments and enlarged it.

NBA team logos change frequently, usually every five to ten years.

Although the Lakers have never changed their logo, once their results are good and their logo is ordinary, some people buy into it.

Richele said: "No problem, I will contact the people in the Adidas design department immediately to make a new set of LOGO patterns. Then report it to the league. We will adopt a new jersey design for the new season. It is time to update everything."

At that time they were still called the San Diego Clippers, and their logo was a silhouette of a sailboat and the sun, like several triangles.

Of course Min Congda knows. How can someone from a bank background not understand?

The large state-owned bank he worked for changed its business logo.

There are also business and team popularity considerations.

The variety of jerseys has increased, and consumers can buy more jerseys. Therefore, the NBA encourages teams to change their logos.

British oil giant BP spent 4.6 million pounds to change its logo alone.

Min Congda said: "That's why I called Rosser. I decided to invite bids!"

Then the overall matching LOGO pattern cost a total of 136 million pounds.

But Min Congda was very firm and said that 2.5 million cannot be less.

And that time the logo was not changed, just fine-tuning. The real major change dates back to 1982.

With more than 60 years of history and 30 teams, only the Chicago Bulls in the NBA have never changed their main LOGO.

Min Congda nodded and said: "Yes, of course we need to invite bids. We need a LOGO design that includes a new concept, so we need to find a professional design company. The bidding fee... is tentatively set at 5 million US dollars."

Increase team popularity, enhance team morale, and bring a new look to the team.

Because the design of the basketball pattern with inlaid text is exactly the same as that of the Los Angeles Lakers, it is a plagiarism at first glance.

Overall, the 100 million spent was well worth it. Their bank quickly occupied a large market share in the country and became a well-known state-owned bank.

In general, a few years of small tweaks and a decade of major changes are mainly to keep the team fresh.

As soon as the figure of 5 million US dollars was mentioned, Rosser almost fainted.

The Clippers' current LOGO is very simple. It is a red basketball with blue fonts embedded inside: LOSANGELES CLIPPERS.

At the same time, the new jersey design and color matching can bring a refreshing feeling.

It is only relatively reasonable. US$2.5 million for a set of team LOGO is still very high.

For example, the Utah Jazz's snowy mountains, the Magic's blue stripes, the Nuggets' city skyline, etc.

It is already September, and the new season will start in just over a month.

By then, the Clippers will have to put on new floors and new jerseys, so the speed must be fast.

And Min Congda also hopes that the 2.5 million US dollars can be spent as soon as possible. When the time comes, he will personally select the LOGO, and he must choose the worst and most worthless LOGO!

Racheli got the task and said he would complete it. This time he didn't even break a sweat.

After a season of training, Fatty's business level is steadily improving, and he thinks he has never let down Manager Smart!
Chapter completed!