Chapter 72 Removal, apology, rectification

When the crowdfunding around "Wolf Smoke Rises" collapsed, it only took Guan Ju half an hour to work behind the scenes and make it one of the top ten hot searches.

For a while.

Passers-by and netizens have criticized "Wolf Smoke" one after another!

Maybe it's because the crew of "Smoke" previously kept the "design" of their costumes and props in a more subtle way, so most people couldn't tell there was anything wrong with their costumes and props.

So no one knows about this.

But Guan Ju is different.

Guan Ju can use powerful computing power to search for data, analyze and compare, and use records from classical books, museums, etc. to find the hidden elements of daily life in the costumes and props of "Wolf Smoke Rises".

And in a domestic costume movie, your costumes and props actually contain private goods and costume elements from your childhood. This is absolutely impossible for a normal Chinese person to accept!

"Damn, I said Lang Yanqi's costume looks a bit weird!"

"Modifying the details of the Hanfu and incorporating elements of the costumes from my childhood, the crew has really sinister intentions!"

"Suggest a strict investigation!"

"If you dare to put private goods on ancient Hanfu now, I don't dare to think about what else you can do in the future!"

"Resolutely boycott the garbage movie "The Smoke Rises"!"

"If you can't tell the difference between the costumes and props of Langyanqi, as well as the clothing and armor products designed by crowdfunding and Ming Dynasty, you can go to the Xiaopo website to watch some detailed comparative analysis videos posted by the up owners."

"I followed the trend of other people's "Transformers" and started crowdfunding peripherals. It was hilarious. So far, I have only raised 126,000 yuan, but the design turned out to be disgusting."

"@SARFT!"

"It's so shameless. My ancestor's face has been completely shamed by your crew."

After it became a hot search topic, "Wolf Smoke Rises" was almost drowned out by netizens.

You are still filming, but you are imitating the peripheral crowdfunding in an attempt to harvest leeks. You actually come up with such a disgusting thing, and you are also targeting "Transformers" for peripheral crowdfunding.

Are you worthy?

When it first became a trending topic, some of the crazy fans of actor Wang Xiao, the leading actor in "Wolf Smoke", were actually helping Wang Xiao and the crew to clear the air.

It’s simply incredible!

As a result, not long after, Guan Ju used his trumpet to post another video on the Xiaopo website [The Differences between "Wolf Smoke Rising" peripheral products and my country's Ming Dynasty costumes and armors].

The title of this video, Guan Juqi, is already quite subtle.

As soon as Guan Ju's video came out, the faces of the fans were instantly swollen. When more and more netizens joined the army of denouncing "Wolf Smoke", Wang Xiao's idiot fans

Finally they didn't dare to push anymore.

They are not that stupid. They know that if they continue to push at this time, their brother may suffer.

This side of the Gouchang Building at this time.

Liang Bin of Penguin Pictures is having a meeting in the conference room. He is discussing with the company's executives a series of publicity matters for the "Smoke" film project following the surrounding crowdfunding.

"Everyone knows that "Smoke" will be our biggest movie next year. We will increase our investment in the promotion. In addition to fans of the original work and actors, we will also use a lot of publicity to attract passers-by.

All of them are attracted to become our consumer audience.”

Liang Bin said seriously at the meeting.

"Mr. Liang, do we need to adjust the proportion of publicity and distribution costs?"

one executive asked.

"It's not impossible. We can adjust it appropriately. In addition to the actors' remuneration, we can also slightly compress the funding for filming and special effects. Our film is mainly based on fans of the original work and fans of the actors."

Liang Bin nodded and agreed to the suggestion of slightly increasing the cost of publicity and distribution.

And if the cost of publicity and distribution increases a little, it means that other places will have to tighten their belts.

So where do you tighten your belt?

The pay for actors is definitely not good here, so we have to work hard on filming and production, and find ways to deal with special effects.

It's a costume movie anyway, so there's no need for any special effects.

"We launched the crowdfunding campaign for the peripheral products of "Wolf Smoke Rises" yesterday. Remember to also purchase hot search marketing."

Liang Bin hasn't finished speaking yet.

Bang!

His office assistant rushed in angrily: "Mr. Liang, it's bad, something happened!"

"Didn't you see we were in a meeting?"

Liang Bin saw this and scolded angrily.

"Mr. Liang, our peripheral crowdfunding is overturned!" the assistant looked panicked and said quickly.

"What?"

Liang Bin's face was full of doubts. He was thinking that he just followed the trend of "Transformers" and started a crowdfunding project for peripherals. How could it be overturned?

Could it be that you can crowdfund peripherals for "Transformers" before it's released, but can't I do "Smoke"?

What the hell is this!

"Mr. Liang, there is a problem with the costumes and props of Lang Yanqi and the peripheral product design for this peripheral crowdfunding. Now it is hot. It is the second most searched."

The assistant picked up the phone and looked at it again.

"Wolf Smoke Rises" peripheral crowdfunding time has already become the second most popular search topic on Weibo.

I guess it won’t be long before it becomes the number one hot search topic.

On Douyin, various short videos criticizing "Wolf Smoke Rises" can be said to be endless.

At the small broken station, the pigeon up owners have already started to take action.

With such a good video subject, it would be a pity not to publish a video of complaints and criticisms as soon as possible, so this time countless pigeon up masters fully demonstrated their true speed in making videos!

It turns out that the up owners of the small broken website can be so diligent!

“What can go wrong with peripheral crowdfunding product design?”

Liang Bin is still a little confused now, but the words "rollover" and "hot search" still aroused his sensitivity, and when he announced that the meeting would be changed to deal with the crowdfunding rollover incident surrounding "Wolf Smoke".

First of all, Liang Bin needs to figure out why the car overturned?

The assistant immediately provided the hot search information on the Internet to Liang Bin. At the same time, Liang Bin also asked everyone in the conference room to quickly find out the situation.

This group of people was quite professional, and it took them less than a minute to basically figure out the ins and outs of the crowdfunding collapse surrounding "Wolf Smoke".

"Mr. Liang, this is no small matter."

One executive hurriedly said: "We have to react quickly."

"Do you even need to say this?"

Liang Bin's mood at this moment can really be described as being like a dog.

You must know that "Smoke" is the blockbuster movie of Penguin Pictures in 2024 that he worked hard to create, costing hundreds of millions.

I originally wanted to take advantage of the peripheral crowdfunding trend started by "Transformers", but I didn't expect that something like this happened.

"Mr. Liang, what should we do?"

The manager in charge of marketing and publicity quickly asked Liang Bin: "Should I still spend money to remove the hot search?"

For Penguin Pictures, if there is some news online that is not conducive to Penguin Pictures, its film and television projects, and celebrity artists, they will spend money to remove the trending search results.

Let’s lower the heat first.

"no."

Liang Bin's mind was still clear enough. He realized that this time was no different than before. The exposed prop design of the "Wolf Smoke" crew did have serious problems. Besides, the heat is already so high now. Even if you want to cool down,

Searching is not that easy.

"First, the peripheral crowdfunding activities will be removed from the shelves."

Liang Bin feels a little regretful now.

If I had known earlier, I would not have followed the trend of "Transformers" and launched this peripheral crowdfunding activity, but now it is a disaster.

"Okay, I'll do it right now."

The marketing manager nodded immediately, and then immediately informed his subordinates to remove the peripheral crowdfunding activities on [New Cultural Creativity] from the shelves at the speed of light.

"Hurry up and call the person in charge of costume and prop design on the crew of "The Smoke Rises". What the hell is going on!"

Liang Bin was very angry.

A popular IP such as "Wolf Smoke", which I strongly supported, was tripped up by the costume and prop designers on the crew!

But there is one thing Liang Bin is very lucky about.

It's a good thing that this matter has come to light now. If it had come to light after the film was finished and produced and released, it would have really been a disaster.
To be continued...