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Chapter 148 Putting aside distracting thoughts

Jiang Chunqian knew that no matter how he could not avoid her, Pu Xiuxiu would definitely ask. Even if he didn't answer, she would always have her own way and way to know the result.

So Jiang Chunyin could only answer her truthfully: "The result is not very ideal."

I don’t know if it was because of his habitual ending sound that diluted some anxious parts. After listening to it, Pu Xiuxiu did not react particularly loudly.

But her calmness is also worrying enough. Jiang Chunqiu said anxiously: "There is still room for maneuver in this matter..."

"Of course there is," Pu Xiuxiu shrugged. "If you don't like it, you can only redesign and embroidery. I should have thought that in fact, the so-called art should be appreciated by both the elite and the masses. Too high and low, of course, it will lose the market. We have no reason to ask consumers to pay for what we call pursuits."

Seeing that she could digest herself, Jiang Chunqiu didn't worry about anything else. The only point worth discussing is: "But what is the appreciation of both the elite and the masses?"

The Hunan Empression people can basically reach a consensus on the concept of "elegance". Even if they can't do it themselves, they can at least distinguish between good and bad. With a considerable knowledge reserve, some creativity is hard to associate at first glance and can understand this point later, but "vulgar" is different. This "vulgar" is not "vulgar", but "vulgar". However, everyone has different definitions and standards for popular things. If it is a commodity for the public, if you want to achieve good results in the market, how should you take into account the "vulgar" of most people?

Pu Xiuxiu has been thinking about this issue. She had specially discussed it with Zhang Mingquan before. At that time, Pu Xiuxiu was very confused: "Master, isn't Xiangxiu an art work? The reason why artworks become works of art must not be just the result of praise and love by a small number of people, but why is it so difficult now?"

"A large part of the value of artworks comes from its value, that is, its audience is different. For example, in ancient times, everyone had to wear clothes, but who could wear exquisite embroidery costumes? The common people in flat heads all wore coarse linen clothes," Zhang Mingquan smiled and mentioned, "What kind of customer groups are the luxury brands in Europe and the United States targeting?"

There are not only rich people in Europe and the United States, and after these famous brands were introduced to China, not everyone knew each other, everyone cared about them, and everyone could afford them.

"I think you are the professional sporting sister of Xiuxiu, and I also praised myself. What's wrong with you now? Is it amazing?"

"I mean, there is no problem with whoever replaces whom machine embroidery or hand embroidery. Machine embroidery energy production can reduce costs, be more accepted by the public and affordable," Jiang Chunqiu blinked at her, "But no matter what category, it is for middle- and high-income and high-income people. What if we do high-end products? Isn't it more in line with the tone?"

Yin Yuan looked at her and said in a complicated manner: "Look at your worthless appearance, is your job professionally bragging about Teacher Xiao Pu?"

"Of course it's excellent," Yin Yuan was particularly eager to survive at this time. "Isn't it powerful enough to be trained by her like this?"

"you mean……"

Pu Xiuxiu just asked about these things: "Anyway, I am working with you. How to develop the market in the future is your business. After making money, my Xiang Xiuxiu Floor won't get a share of the pie. If I don't work in my position, I'd better study my embroidery."

Later, Pu Xiuxiu realized that she was a Hunan Xiu person, not a businessman. The reason why she wanted to cooperate with Jiang Chunyu's Xiu Chunguang was to give the part she was not good at to the person she was best at doing?

So Pu Xiuxiu asked him at this time: "What do you think is my problem this time?"

He specializes in his profession. When he creates Pu Xiu, he will be easily disturbed if he has too many distracting thoughts. In the end, his principles are reversed again and again. The embroidery he created is inappropriate and dissatisfied, and consumers do not buy it. In the end, it is just a waste of time. It is better to concentrate and do your own creation well. As for how to control costs, how to price, and how to really broaden the market and start making profits, that is Jiang Chunyu's business.

This means that these brands have given up the mid- and low-end market from the beginning, and their products and pricing are not targeted at the middle- and low-income groups. So what Pu Xiuxiu should consider now is what kind of market she wants and what kind of customer group she wants to capture. This determines whether her next work should focus on how to overcome hand-embroidery and how to reduce costs, or on further research on embroidery without considering cost issues.

"It's not the case," Jiang Chunqiu smiled. "The Jiang Group can really make volume. The middle- and low-income groups are huge. Although the unit price is low, the volume is high, and there is also a very considerable profit. The Jiang Group started out as a textile industry and has a good foundation to do this. As for the development of the market for middle- and high-income groups, of course it is left to me Xiu Chunguang to do it."

Shen Yue had seen her rushing around like a headless fly before, and she didn't say anything. Seeing that she finally calmed down now, she sighed: "We Xiuxiu Sister is amazing, but there are so many difficult things. Just give her some time to figure it out, and the road ahead will be easier."

Pu Xiuxiu actually had an answer in her heart. She nodded: "I should have thought of it long ago that with Jiang's group, it would not have been a way to do a low-price volume business. The attributes of Xiang Xiu have already determined that the cost cannot be low. I am troubled by me."

"It is because you deliberately want to lower the requirements of embroidery to cater to the market," Jiang Chunyu replied very happily and directly this time. "But Hunan embroidery is an elegant art. Embroidery must be widely used in all aspects of life, so it is destined not to rely on time-consuming and labor-intensive hand embroidery. Machine embroidery can be mass-produced, cost and unit price, which is contrary to what you are pursuing."

"I'm just telling the truth, is this called blowing?" Shen Yue refused to admit it, "Then do you think Sister Xiuxiu is not excellent?"

After reaching such a consensus, Pu Xiuxiu began to focus on embroidery.

"It's not as powerful as you."

Shen Yue suddenly got angry: "Who are you connoting!"

"No meaning, I."

Shen Yue was too lazy to pay attention to him, so she turned around and left: "Solve the food problem by yourself today at noon. You brought you so many days of food and fed the dog. She actually laughed at me for not being good!"
Chapter completed!
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