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Chapter 180 The Necessity of Holding a Concert(1/2)

Shinhwa Music has indeed released a lot of excellent music continuously in the past three months, attracting a large number of listeners. And at an extremely fast speed, it has become the first-class music platform in Dragon Kingdom.

But this is not enough!

Huangbai's goal is to hit the top music platform, and it also needs to break through regional restrictions to become the strongest music platform in the entire Dragon Kingdom and even the world.

Today’s mythological music still needs to tap into its potential.

Huang Bai also knows that it is impossible for any company in any industry to reach the strongest level immediately. Some things do require a process.

For example, Shinhwa Music Platform is actually a normal phenomenon. It is a blockbuster at first, and then rushes forward. But when it reaches a certain point, the impact will weaken. This is in a stable period.

As long as the Shinhwa Music platform releases new and excellent music from time to time, it can maintain its current popularity and gain the support of this wave of basic fans.

It is a pity that although the music and songs of mythical music have spread to all parts of the country and even abroad, they have become well-known. However, except for Baihua City and the Nanzhou area, other places may not know that music.

The songs are songs from Shinhwa Entertainment. Those who listen to the music songs and like them may not go out of their way to download the Shinhwa Music software to listen to the songs.

Because there are actually too many channels through which you can listen to music songs.

For listeners in poor areas, what they usually pay attention to and listen to is their local music platform.

The reason why they can hear the music and songs of mythical music is because the listeners can pass them on privately.

For example, if a student downloads a music song from Shinhwa Music, it is equivalent to downloading it to the memory of their mobile phone or laptop, and it belongs to them personally. In this way, they can then use their mobile phone or laptop to

player to play.

At the same time, they can forward it to people in the class group and share it with people they know.

Such a situation is very common and is tacitly allowed by the laws and regulations of the Dragon Kingdom.

Because the excellent music works they share are first of all downloaded by them for a fee, and they have the right to play and listen to them and the right to share them. Secondly, they do not make money from the music works, and they do not share them on some public accounts or online platforms. They just

Sharing among their personal friends.

This situation does not involve any disciplinary issues.

This is also easy to understand.

Whether you buy physical records directly or pay to download them from the Internet, the laws and regulations of the Dragon Kingdom consider them to be of the same nature. If you buy a record, it is personal to the consumer, and he has the right to play and listen and to share.

right.

Consumers can play it on their own record players, and if they listen to it, the whole family may be listening, and even the neighbors can hear it. As for the music sound, it cannot be said that you paid for it yourself, it can only be heard by you.

Listen. This is the principle. At the same time, you can lend the record to your friends.

The same principle applies to songs on the Internet. Those who pay to download do not necessarily have to use Shinhwa Music to listen to the songs. They can use their usual music software to listen to the songs. This is the same as buying physical records.

properties.

This identification of the Dragon Kingdom is relatively humanistic.

Huang Bai actually agrees with these rules. As long as it is not used for profit, Huang Bai also believes that listeners have the right to share the music songs they paid to download among their friends.

After all, as musicians, whether they are songwriters or singers, they must know how to be satisfied and understand some basic principles. That is, they create music and sing because they love music and hope that more people will like them.

Make music, convey the thoughts and feelings in music to others, and want more people to understand your music and then support your music. Making money is just incidental, and you cannot say that you do music for the sake of making money. These are a person's

Issues of moral character and personal realm.

Making money is always incidental.

At least you have to have this kind of thinking, so that you can maintain your original intention of making music.

Of course, making money is important, but it is not the most important thing.

Strictly speaking, the money you can earn from a song like Huang Bai's music is enough. Therefore, you can't be too greedy and want everyone to listen to your music.

You have to pay yourself.

Listeners pay because they like it, because they are really happy to pay for the song, and because they sincerely want to support the creator or singer. It does not mean that everyone must pay.

To give an example, Huang Bo's classmate Zhou Xingxing in the original world has so many excellent film works that people can never tire of, but how many people have actually gone to the cinema to watch so many of his works?

The vast majority of people also watch pirated versions, watch them for free on the Internet, or watch them on TV. But no matter what channel they watch for free, people who watch it will basically like Zhou Xingxing

movie. So many people say they owe Mr. Xing a movie ticket.

Of course, what is actually owed is more than one?

And how many people actually pay back what they say they owe?

Later, some people did watch Zhou Xingxing's movie again and then said they returned it. But they were probably saying this just for fun, and they didn't really mean to return it. Because why return it? If they paid to watch it, wouldn't they watch it?

A new movie? Do you want to go see it without paying? What is this called repayment? Everyone knows the fact that what everyone owes classmate Zhou Xingxing can never be repaid.

And classmate Zhou Xingxing doesn’t need any movie tickets in return.

But no matter what, this is enough to prove that they actually really like Zhou Xingxing and his movies.

Huang Bai, mythical music is meant to achieve such a state.

Talking about mythical music, in fact, it is due to various reasons that the music songs on the platform seem to have become popular all over the country. However, compared to the population base of the entire Dragon Kingdom, the number of people who actually register and recharge the music and download music songs is really

Not too much.

After all this, Baihua City has the majority of registered users. In other areas, due to traffic restrictions, there will basically be no Shinhwa Entertainment music platform coming to the fore. Even if it is popular, it will be quickly absorbed by them.

Hot local news has been suppressed.

Hot news is not just about the entertainment industry, but includes all aspects. Sometimes, if a senior official from a certain local government comes out and says a few words, they may be placed on the top of the list. However, Shinhwa Entertainment wants to show its face in other places.

Then they really need the support of their local people.

On local networks, the hot news is local. For example, in Baihua City, in some news reports and media promotions, the first thing to focus on is the local news in Baihua City.

In this way, if Shinhwa Music does not have a hot spot and a hot spot that breaks the regional barriers, then Shinhwa Music is really afraid that it will be difficult to make any big breakthroughs. It will be difficult to break through 1 billion registered users.

The current movie explosion has led to a few popular songs, but movies are movies after all. Those songs and the songs released by current artists have at most maintained the popularity of Shinhwa music.

To be honest, it’s because there are so few mythological music songs.

There are hundreds of songs, and it turns out that Songbai Entertainment's music songs are few that can be truly considered classics. Most of them are music that is in a qualified online category that can be listened to.

There are fewer songs and fewer singers.

It’s a bit difficult for a music platform like this to maintain its popularity.

When a new song is released, it can be downloaded in less than a minute. Including the time to listen to the song, it only takes a few minutes. Even if it is hot, it only takes about ten minutes. How many ten minutes does it take in a day?

In one month, Huang Bai still cannot allow his singers to release new songs every day. So without the time to release new songs, Shinhwa Entertainment's music platform will seem deserted, and the number of people online is indeed pitiful.

In terms of Shinhwa Music, Zhai Jiangqing has also been doing her best. In order to attract more online users, she has launched many activities. For example, in order to attract musicians who create freely to join Shinhwa Music, she has launched a non-Shinhwa Music

Artists settled on the music platform and their new songs ranked high

Award. New songs released on Shinhwa Music that are not from our company will be ranked in another list, and only clicks will be counted, not downloads. The first place will receive a cash reward of three million, and the second place will receive a cash reward of three million.

The third one has two million or one million respectively, and the top ten will also have half a million.

The purpose of Zhai Jiangqing spending so much money on this activity is to attract more independent creators who are dedicated to creating music to join Shinhwa Entertainment, and finally sign some outstanding music creators and potential singers.

As for Huang Bai’s original plan to win the Golden Melody Award, it is definitely not possible now. How can we create a music platform for such a small number of songs?

The most important thing is that although the Shinhwa Music Platform has more than 500 million registered users, it is already a first-class music platform in the Dragon Kingdom, and the music songs are indeed excellent and have been loved by a large number of people. However, these are all false.

It was all supported by Huang Bai alone.

Within the industry, except for three or two smaller music platforms that plan to cooperate with Shinhwa Music, other music platforms will not recognize Shinhwa Entertainment. This also includes most entertainment companies.

In other words, Shinhwa Entertainment or the music platform is actually an entertainment company that is isolated and excluded by the entertainment industry. In the entertainment industry, there is basically no relationship at all.

They don't recognize it, they don't support it, and they don't have a cooperative and mutually beneficial relationship. Even if we put aside the possible issue of the man behind the scenes, colleagues are enemies. How do they want to see the real rise of a new music platform like Shinhwa Entertainment?

Now almost the entire entertainment industry hopes that Shinhwa Entertainment will close down immediately and stop struggling like this. Because if this continues, it will really put too much pressure on them.

Mythological music has tricked the audience's ears, and they won't want to listen to it unless it's a good song.

In the past two or three months, the popularity of traffic on major music platforms, especially the paid downloads of new songs on their music platforms, has really made them miserable. It is obviously affected by the music on Shinhwa Music Platform.

What I want to say here is that when there is a better comparison, it will indeed make the audience feel that the garbage music is not worth paying to download and listen to it. Even if it is only a dollar, they feel it is not worth it.

They may not go to the Shinhwa Music platform to pay to download those songs, but it does make them not want to spend unworthy money on the music platform they are used to.

Therefore, other entertainment companies really hate Huang Bai and Shinhwa Entertainment.

Especially now that a Five Lucky Stars movie has left them all breathless, it would be strange if they don't hate Huang Bai.

Under such circumstances, Huang Bai really can't win any Golden Song Awards.

Huang Bai can only postpone this plan for another year, and it will not be implemented until at least the end of next year.

Only Huang Bai has a certain authority and reputation in the entertainment industry, so he can do a lot of things.

Otherwise, the Golden Melody Award held behind closed doors is indeed a joke, just like Huang Bai did not officially hold the premiere of Five Lucky Stars.

Whether it is a premiere or some music awards, it does require the support and recognition of some authoritative figures in the entertainment industry, so that the weight of those awards can be shown.

In other words, Huang Bai will slowly change his business strategy. After Shinhwa Entertainment has earned enough capital for development and has gained a certain reputation, it will start to manage the interpersonal relationships in the entertainment industry.

It doesn't matter. Without the support of senior authorities in the entertainment industry, Huang Bai seems to be a one-man show in the entertainment industry.

Of course, that cannot be said. It should be said that Huang Bai benefited from this Internet age, which allowed him to directly face the end-end of customers, directly skipping all the intermediate conditions necessary to start an entertainment company.
To be continued...
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