Soubao has launched an online mall, which allows you to buy things from all over the world without leaving your home, buy clothes, snacks, and milk powder. It’s so convenient!

At 8 o'clock in the evening, the prime time of each TV channel was broadcasted at the same time.

There is no doubt that this is a promotion arranged by Zhang Yun. He began to prepare for promotion long before joining the e-commerce association. When he publicly stated at the meeting of the e-commerce association that he had given up the competition for bulk platforms and specialized in retail platforms, and hoped that each would become a voluntary store registration as a seller, Zhang Yun immediately contacted the TV station to arrange advertising time.

Not only are the advertisements during prime time on TV, but also many outdoor billboards, Zhang Yun also puts on many advertisements.

Zhang Yun is worthy of being the richest man in the Chinese later generations. His series of arrangements came one after another, and he did not waste any time to launch Sobao Retail Mall.

After the advertisement was put out, Zhang Yun was excited to wait for the result, but a day passed quickly, and the result did not satisfy Zhang Yun.

"How come this little bit of visits has increased? There are not many people placing orders. Could it be that our advertising is ineffective? But we have invested so much advertising fees, and the TV station has arranged for us in prime time, and outdoor advertising is also a prime location, but why hasn't there been any increase?"

Zhang Yun was very annoyed by the current growth. His vice president Guan Chongxi immediately advised Zhang Yun that this was just the beginning and that it might not be effective so soon.

Zhang Yun could understand Guan Chongxi's truth, but he also had a very bad premonition.

As expected, the results on the third day were still not optimistic. Zhang Yun was still patient and waited for two more days, and the data results were still very bad.

Of course, this is not because Sobao's users are not growing, but they are growing very slowly. They have been advertising on TV and outdoor media for a week, but their users have only increased by more than 100, and the number of orders on the platform is even small. Their investment is completely incomparable!

Even when Zhang Yun went to the e-commerce association to preside over the association's regular meeting, he heard other e-commerce companies laughing at him.

"I just said that mainlander was just thinking about it, right? He didn't even think about buying these things at the mall, so why did he buy them online? Isn't this an unnecessary move?"

"Since the mainlander said he wanted to start a retail e-commerce business, I knew it would be the result, but the mainlander was so inflated that he had to do it, so let him go. We can still lose one competitor, why not do it?"

"Don't reveal the truth later. We have to encourage him and let him continue to do it. Tell him that as long as he persists, there will be hope, so as not to see that retail is not a big deal and will come back to compete with us for the market. It will be troublesome. Let him continue to do his retail."

"You are too bad, so he will lose a lot of money on advertising and promotion fees, but the loss is his money. What does it have to do with us?"

Zhang Yun felt that his lungs were about to get angry when he heard these mockerys, but Zhang Yun was not an act of indignation, and he did not have an attack on the spot.

Then at the meeting, when they talked to them about the current development of e-commerce, they really started to cheer themselves up and told themselves that e-commerce is the development trend, especially the retail industry of e-commerce.

The business is just the beginning now and will be better in the future.

These are all words of comfort, but in Zhang Yun's ears, the sarcasm is so strong.

Zhang Yun couldn't help but ask them: "Since you all think it's so good, why don't you come and try it too?"

When they heard this question, the people who were full of confidence in e-commerce retail just now suddenly became timid. They all smiled and said that they did not have the ability to do retail, and they could only have some relationships. Moreover, e-commerce retail was originally the business of Sobao, so how could they have the nerve to grab the business? They also said righteously that they have vowed to compete legitimately and healthyly since the first day they joined the e-commerce association.

Faced with their various explanations, Zhang Yun just sneered in his heart: Just these answers that are not nutritious at all, don’t these guys feel disgusted as they say it?

However, Zhang Yun did not argue with these guys about these problems. After all, if Sobao really made up his mind to do e-commerce retail, he would be the most ideal state for his own business.

After the association's regular meeting, Zhang Yun returned to Sobao Company. Vice President Guan Chongxi brought several Hong Kong City employees to find Zhang Yun, and his face was a little solemn, making Zhang Yun a little mentally prepared.

This made Zhang Yun's heart sank suddenly, but Zhang Yun calmly asked Guan Chongxi to report first.

Guan Chongxi told Zhang Yun: "The results of our investigation are not optimistic..."

In fact, when Soubao's advertisement was launched, the next day after seeing that the results were not optimistic, Zhang Yun thought of conducting an investigation. Whether it was a normal market waiting or other problems, he had to figure it out and it was impossible to understand it.

So later, Zhang Yun asked Guan Chongxi to select several local employees from the Hong Kong City from the company and asked them to go back to help the company to conduct a survey, mainly to investigate the acceptance of ordinary Hong Kong City people on the Sobao platform.

The result is as Guan Chongxi said, very unoptimistic!

The vast majority of people in Hong Kong City don’t know the search platform, but they just don’t understand what this is, and they have many concerns in their hearts and dare not try it.

"Some people don't understand why they can buy anything in department stores, so why do they still buy it online? They can't see or touch it. Who knows what they buy? What if they buy fake goods?"

"Some people also question our payment system, saying that they have to pay first before they buy things. So what if the merchant does not ship the goods, or the platform carries the money and runs away?"

"Some people think that it's too troublesome to register a user if you want to buy something, it's too troublesome..."

Seeing Zhang Yun's face getting worse and worse, Guan Chongxi hurriedly stopped their report. He said to Zhang Yun: "Boss, I think this is the result of everyone being too unfamiliar with e-commerce and online shopping. We can modify the advertisement, or cooperate with the TV station to publish a program to explain online shopping, and practice stalls on the street..."

Zhang Yun interrupted Guan Chongxi and said: "Your suggestions are all very good, and it is also a good way to solve the problem. But I think this is not the key yet. We need to solve the problem at a deeper level."

Guan Chongxi heard that this was not the key, so he really couldn't think of it: "Boss, I'm afraid I'll ask for help..."

Zhang Yun knew that Guan Chongxi was talking about Zhou Ming because they believed that any business matter could be solved by Zhou Ming.

But Zhang

Yun shook his head: "If we can solve the problem ourselves, it is better to let the problem go to us. We cannot throw all the problems to Mr. Zhou Ming, such treasure search will never grow."

After Zhang Yun finished speaking, he thought about it and decided to go to some professionals to talk to before making a decision.

Zhang Yun then asked Guan Chongxi to prepare for the advertisement modification, while Zhang Yun went to Gangcheng University and found a professor of economics.

After hearing Zhang Yun’s e-commerce ideas, the professor felt that this was a very advanced business model.

"I'm almost certain that you will have a future in the future if you do this, but the problem lies in the present!"

The professor told Zhang Yun First of all, this is an unknown field after all, and most people will definitely not dare to believe it easily, because people have their own fixed thinking. Once they break out of this thinking, people will panic. In addition, no one can make any guarantees on the Internet. Most people are worried about buying fakes, which is normal.

More importantly, the current computer penetration rate is. Although Hong Kong City is rich, there are only a few who can afford to use computers. These people are too busy working on computers, so how can they have free time to shop online?

There is also an online wallet. The professor believes that this model is very suitable for online shopping, and even solves the security problems that e-commerce has always had. It is still the same as online shopping itself, and it still takes a long time to let most people accept it. So the professor sincerely told Zhang Yun that it was not that Zhang Yun was wrong, but it was not the time now. E-commerce is still a bulk wholesale, at least the sales volume of customers who are in contact here is very stable.

Zhang Yun felt very frustrated after leaving Hongcheng University. Although he thought of the result before coming, he still felt desperate after listening to the old professor's explanation. He didn't even know whether he wanted to continue his previous idea of ​​trying another job.

Zhang Yun returned to the Sobao platform, but suddenly felt that the atmosphere in the company was a little wrong. Before Zhang Yun could think about it, he saw Guan Chongxi running over in a few steps. He whispered to Zhang Yun that it was Mr. Zhou Ming who came over.

Zhang Yun soon became energetic. He ran to the conference room in three or two steps and opened the door. Sure enough, he saw Zhou Ming and Amin sitting here. They were looking through the recent data on the Sobao platform.

When Zhou Ming saw Zhang Yun coming, he asked him to sit down, closed the document gently and said to him: "The starting lineup of Sobao Platform is not going well!"

Zhang Yun sat carefully in front of Zhou Ming. He heard Zhou Ming say this, he apologized to Zhou Ming like a primary school student who made a mistake: "Mr. Zhou Ming is very sorry. I am too anxious to promote the Sobao platform. I have never thought about the current situation in Hong Kong City, which has caused the company to spend so much money in this regard. I am willing to take full responsibility for this matter. I will stop Sobao's retail platform immediately!"

"Why should I stop the platform? Isn't this done well? It's not that there is any problem with the operation." Zhou Ming said.

Zhang Yun didn't understand: "But now the people in Hong Kong City have very poor acceptance of Soubao, and it is difficult for us to promote it!"

Zhang Yun then told Zhou Ming about his research reports on the association and his company employees, as well as the results of going to Gangcheng University to ask about the old professor.

"So it's too urgent to launch a retail platform now," said Zhang Yun.
Chapter completed!