The first thousand three hundred and nine chapters rub the flow plan
Reality is sometimes faster than thinking. While Zhou Ming was still thinking about Feige's marketing plan, Uranos had already started to advertise on mainstream American TV stations such as Fox.
"Uranos, the God of the Sky, means that search engines have unlimited possibilities, allowing every user to look down from the sky and see everything you want to see. If you use it now, you will enjoy ultra-low search discounts!"
Sitting in front of the TV, Zhou Ming, Peric Milovich and Migre all watched Uranos's advertisements. Zhou Ming looked at them and asked them what they thought.
Migray said first: "Is this their ad? Although I don't know much about ads, it's too shoddy, right?"
As a technician, Migray's words are still very straightforward, saying whatever they think, and Migray's idea is correct. In this advertisement, there is only one person introducing it to a blackboard like class, without even a single special effect. No matter how you look at it, they are all things that come out of work.
Peric said in a word: "Sky Search is obviously playing the speed card, and the quality of the advertisement is not important. What is important is that he needs to launch it as soon as possible and use the first-mover advantage to seize the market."
Zhou Ming nodded with satisfaction. His thoughts were the same as Perridge. After all, the company was established yesterday, so I went to Fox to advertise today. This intention was obvious.
"If this is the case, then we have to find a way out as soon as possible. Although the advertisements of Sky Search are bad, if they occupy the market through the first-mover advantage and we want to grab the market, it will cost a greater price." Milovic told Zhou Ming.
However, Peric's view is different: "I think we don't have to worry now. We have lost the first-mover advantage. We should accumulate our own advantages and use more sophisticated marketing methods to expand our market share."
Migray is just a technician and has no good opinion on marketing. He thinks that Milovic says he should keep up as soon as possible. He thinks that Perridge says he should accumulate strength and not rush to think of a better marketing plan for a while and then attack again.
The final choice undoubtedly has to be handed over to Zhou Ming, who said that he prefers Perridge's point of view.
"We have lost the first-mover advantage now, so we should create a better marketing plan. Otherwise, if we come up with an ad that is the same as Sky Search, it will be meaningless."
But at the same time, Zhou Ming also said: "Of course, we need to ensure the quality of the marketing plan, but it cannot be delayed for three to five months. Milovic is right. If we wait until the opponent has occupied the market and we will compete again, it will cost a greater price."
But many things are like this. Everyone knows what they think, and how to transform them into practical solutions is the problem.
This is the same with Feige. Zhou Ming asked Peric and Milovic to think about the marketing plan first, and they also tried their best to think about it. But after all, they are just young people in their twenties, and they don’t have as many memories as Zhou Ming himself before he was reborn. Therefore, the solutions they can give now are advertising, and at most they are just making things about advertising creativity, but this is not what Feige needs now.
Just as Feige was thinking about the marketing plan, on the other side of the sky search, bad news came: Ruilian Capital searched for the sky
With a capital of $5 million, it became the largest financing since the search engine bubble burst.
Not only Sky Search, but also after Sky Search, Shantou and other newly established search engine companies were not willing to fall behind. They also launched their own search engines and also placed advertisements on major media. For a time, the entire United States seemed to have bloomed again, causing the stock market that had plummeted for a week to rebound in a small scale.
In this case, Zhou Ming had to find Peric and Milovic to hold a meeting and give them some ideological and ideological advice: "Advertising is indeed an important means of marketing, but marketing means are not only advertising. We can completely change our thinking, such as using other hot topics in current affairs, so that we can earn the greatest marketing value with the minimum marketing efforts."
Zhou Ming’s communication was very effective, which immediately gave Peric a breakthrough idea.
"Star Wars!"
Perridge told Zhou Ming that he is a Star Wars fan: "Not only me, it can be said that many people in the United States are Star Wars fans, and a Star Wars prequel will be released in the near future. If they can board the Star Wars train, they will definitely achieve very good results."
Zhou Ming had a little impression of this incident. Although Star Wars responded in modestly in China, it was very popular in the United States. Therefore, this series of movies lasted for half a century from 1977 to a thousand years later. At least before Zhou Ming's rebirth, the series of movies was still not completed, which shows the popularity of this movie.
Although he doesn't understand the Americans' obsession with Star Wars, Zhou Ming thinks this is something that can be used.
So Zhou Ming told Perridge: "This is a good direction, but since Star Wars movies are so popular, there must be many companies that want to take this ride. How Feige stands out is the question you need to think about now."
Peric was very happy to receive Zhou Ming's praise. He excitedly told Zhou Ming that he would make a plan as soon as possible.
It has to be said that Peric and Milovic are worthy of being the bosses who brought Feige to the world's top companies. After Zhou Ming gave the direction, they came up with a plan the next day.
"As far as we know, the upcoming Star Wars prequel movie has the Force display of the Jedi Wars. We can completely use this point to show that Feige Search has the same special abilities as the Force. You can immediately find the information you want by just entering a few keywords..."
Peric said a lot of things in a long and long way, and Zhou Ming finally understood that this guy’s plan was in the final analysis: to get traffic.
Simply put, Perridge is specifically looking for plots similar to search engine functions in Star Wars, and then he goes up to take advantage of Star Wars' huge traffic, whether it is the Force of the Jedi or the program that controls the robot.
"This idea is very good!" Zhou Ming praised.
After all, even if we use traffic to promote and market promotion and marketing twenty years later, it is still a low-cost and high-return marketing plan, and it is even more so now.
"Since you have thought about it, then you can do it." Zhou Ming also reminded, "But there is one thing you may need to pay attention to, it is a legal issue. After all, the capital parties behind Star Wars will not be willing to advertise for others for free. If they are discovered, they may cause lawsuits."
Milovic told Zhou Ming: "Actually, I hope to really get involved in a lawsuit, because this will increase our popularity."
Zhou Ming immediately understood his plan. Indeed, sometimes lawsuits are also a hot topic pursued by the media, especially those who are as heavyweight as a famous Star Wars player, which will inevitably increase Feige's popularity.
"This is a very good plan. Of course, if possible, we'd better discuss with the other side and play a show together." Zhou Ming said, "If they don't agree, we will take unilateral action."
Peric and Milovic both praised Zhou Ming for his thoughtfulness, while Migray was stunned. He had a relatively weak political IQ and only felt that these bosses were so bad that they could actually make such a calculating.
"It's only more than a week before the premiere of Star Wars. Now, in addition to improving this traffic-driven plan, we have more important things to choose a time to release Feige first. How to operate Feige is also a key." Zhou Ming reminded.
Peric and Milovic also considered this aspect. They knew very well that if they succeeded in catching traffic, the search engine did not release it, or the operational thinking released was wrong, wouldn’t it be useless to make an expression?
"At present, we have two sets of solutions, one is to use them according to the Sky Search for a fee..."
Perridge paused after introducing this, and he looked at Zhou Ming embarrassedly: "The other set is completely free."
Then Peric explained to Zhou Ming: "The most important thing for Internet companies now is market share, especially when several companies such as Sky Search have already gained a first-mover advantage, we must come up with some different solutions..."
Zhou Ming waved his hand and interrupted Peric's chattering explanation: "You don't have to explain so much. If I choose the second plan, our search engine will be operated for free."
Peric and Milovic seemed very surprised. They didn't expect that Zhou Ming would agree so simply. They also prepared a lot of explanations, but the whole school was useless now.
Zhou Ming explained to them instead: "Don't think that I am as stingy as other investors. Although the Internet industry bubble has burst now, it does not mean that the plan to lose money and grab the market is wrong. It's just that this process will inevitably be a big wave. Similarly, I don't think that Feige will make no money by grabbing market share, so I fully support free operation."
Peric and Milovic were so happy that they almost jumped up. They prepared a lot of rhetoric, just worried that Zhou Ming would only value profits, but now they found that Zhou Ming was so enlightened, how could they not feel ecstatic?
But Peric and Milovic don’t know that in Zhou Ming’s opinion, it is normal for search engines to be free, but search engines that charge fees are very strange.
As for Zhou Ming himself, he heard that the sky search actually charges for every search. As a person who has passed through the free Internet era, Zhou Ming couldn't believe it because if Zhou Ming had to choose by himself, he would not pay for search even if he was beaten to death.
It is precisely for this reason that Zhou Ming does not care at all about the first-mover advantage that Sky Search has achieved.
Just kidding, people are profit-seeking. Why do you guys who charge a lot of search engines fight with yourself for free? Not to mention Feige is led by Peric and Milovic.
Chapter completed!