Chapter 426: Propaganda Film
In the first episode of the third season of the program, the number of views that night of the program was broadcasted by barely exceeding 20 million, while the number of views of the second episode plummeted to 8 million. In the first episode of the second season of Bai Renzong, the number of views that night of the program was broadcasted by more than 100 million, and the number of views that night of the second season even exceeded 200 million.
This comparison is clear at a glance...
Faced with this situation, Bai Renzong was completely gloating. He felt sad: Such a good hand of Tianhu cards can be played like this by D station, which should be considered a kind of strength.
Although D Station was a little panicked at this time, they could still accept the result, because although the reputation and popularity of the program have been reduced a lot, they are still the most popular among the entertainment programs of the same period, and this popularity is enough for them to make a profit.
As for this IP, after eating the bad money this season, see if you can invite Bai Renzong back to save it. If you can save it, continue to eat it until this IP is worthless. If you can't save it, forget it, anyway, you have made enough money.
The reason is simple: there is no substitute, this food program is unique.
Even if the quality of the program declines, everyone can only endure it and watch it while complaining.
But it was no longer the case soon.
On the second day after the second episode of the third season of "Food Touch" was broadcast, Bai Renzong called all the chefs and judges to the Maowu Platform headquarters and prepared to shoot a promotional video so that the Maowu Platform could promote it in advance.
As for sponsorship, Maowu Platform invested 20 million yuan and then increased the sponsorship fee of hundreds of millions, which was completely enough for the smooth progress of this program.
In fact, more manufacturers are willing to sponsor, but the number of advertisements that can be inserted in live broadcasts is really limited.
As for the investment of Maowu Platform, it is to arrange a few of their own popular anchors to serve as special guests in the program to get the popularity. Bai Renzong has no objection to this, as long as the content of the program is up to him. Mao Wu has already arranged a venue for Bai Renzong in Beichang City to shoot this program specifically.
"Oh, it's great to see you again." Bai Renzong looked at the people in front of him and smiled.
"So too," Cai Jia said happily, "Actually, I wanted to invite Brother Zong to taste my new set meal this month, but I was worried that your stomach and intestines have not been properly conditioned, so I still held back."
"This woman dares to steal my words..." Yang Hua gritted her teeth and muttered to herself.
"I knew you would return to the king." Adam stepped forward and punched Bai Renzong in the chest. "The idiot supervisor at that time actually asked me such stupid questions... Of course I have to wait to participate in Xiaobai's show."
"That's it." Yang Hua rolled his eyes on the edge and almost turned to the back of his head. "I watched the third season of D station. What kind of chefs are they looking for? Without trying it, I know they are second-rate characters just by watching their dishes."
"Really." Adam sang with Yang Hua in a rare manner, "I mean... Oh my God, they even invited the chefs from two-star Michelin restaurants. Is there no better chef willing to come?"
Speaking of this, Adam paused and turned to Han Jiayi and participated and said, "No intention to offend, the two charming ladies are exceptions. You both have the level of three-stars, but it is only for some special reasons that they temporarily stay in the evaluation of two-stars."
Han Jiayi and Cai Jia smiled slightly. They already knew Adam's style, so they didn't care.
"I watched it too. What made me most dissatisfied with that show was..." At this time, a middle-aged Chinese man in his forties interjected in the middle, "Those chefs from Chinese restaurants can be said to have been beaten up by Chef Jiangchuan! They are simply people who have lost our Chinese cuisine! I get angry when I think of this!"
This middle-aged man has small eyes, a high nose bridge, delicate short hair, a strong man with a height of about 1.8 meters and a strong back and waist. He looks like a rough man, and it is hard to imagine that he should appear in this occasion.
Bai Renzong was stunned for a moment, came back to his senses, and introduced to everyone: "Oh, let me introduce it. The chef recommended by Master Zhang Guanghan from "Fu Yongxing", Chen Jianfeng, is it... a family of state banquets? Every generation in the family has only cooked at state banquets. By the time Mr. Chen Jianfeng's generation is the fourth generation, which is admirable."
"Thank you, actually, when Uncle Zhang recommended me, I really felt that the responsibility was heavy and stressful." Chen Jianfeng said seriously, "But after watching the third season of Food and Match, those idiots were humiliated by foreign chefs, and I realized what I should do."
Speaking of this, Chen Jianfeng quickly added: "It's not that I look down on foreign cuisine and don't let others win. It's okay to win, but we have to show similar standards, right? 50 points: 98 points, this is simply... a beating!"
"What I said is..." Bai Renzong smiled, "It's okay, isn't you there?"
Chen Jianfeng said modestly: "Where is, I am just a little chef. I can only say that I can do my best, at least I won't lose as ugly as those guys. At least I have to show the charm of Chinese cuisine..."
"Husband, didn't the state banquet be there since the founding of the country?" Han Jiayi leaned into Bai Renzong's ear and asked in a low voice.
"Yes, so their family has been making state banquets for generations." Bai Renzong said, scraping Han Jiayi's nose, "Just believe whatever I say. I am your husband, I won't lie to you."
"Ann..." Han Jiayi responded with her mouth tightened.
As he said that, Bai Renzong changed his tone: "Of course, you may not win so easily. Because in this show, I invited a chef named Jiro Nakamura who opened a restaurant in France. His restaurant Shinoya is the 12th-ranked three-star Michelin restaurant in the world. He shows the charm of the style of French cuisine, and is a very powerful master."
A man wearing glasses looked in his thirties bowed slightly to everyone at the scene. His skin was white and clean, his facial features were quite delicate, and he looked like a gentle scholar. But judging from his messy hair, he should not be the kind of person who would spend too much time on appearance, and his cooking skills were really amazing.
"This is recommended by Master Jiangchuan Yousheng. His original words are 'This young man is much better than me'." Bai Renzong smiled.
"Yes, I've heard of this guy." Adam said, holding his arms beside him, "The best graduate of Blue Belt Academy..." As he said, Adam smiled slightly and added, "Before I arrive."
Jiro Nakamura frowned slightly, pushed his glasses, and replied in Japanese English: "Then you are so lucky, because if you meet me a few years later, I will make you, a childish student, lose in a perfect state."
"Oh!" Adam couldn't help laughing, "Look! This is what the chef of the world's 12th-ranked restaurant said!"
Although Jiro Nakamura's expression did not change significantly, the veins thrust on his forehead showed his anger.
"Hi, Xiaobai." At this time, Paul Patterke came up to shake hands with Bai Renzong, "I just want to say that I feel very honored to be able to participate in your new program. I hope to show my new style to you in the program."
"I'm looking forward to it." Bai Renzong said with a smile.
At this moment, Jamie Tira was chatting with Wang Bei: "This is my own chili pickle, you can try it."
"Delicious!" Wang Bei said excitedly, "This taste is so delicious! It's sour and sweet, spicy and crispy!"
"Well, the purest flavors are all marinated with white wine, fruit vinegar and sea salt," Jamie Tira said with a smile.
"Maybe you should try other chili peppers. The chili peppers in our country are actually very spicy..." Wang Bei reminded.
"I haven't thought about this..." Jamie Tira fell into deep thought.
At this time, Fan Shiwei cleared his throat loudly, attracting everyone's attention.
"Okay, ladies, gentlemen, all the elite chefs from all over the world." Fan Shiwei's expression seemed to be desperately suppressing himself from laughing, which made him look a little cramped in his face, as if he would die suddenly at any time. "Let's shoot a promotional video and let those people on the D station see what a truly excellent food program is like?"
"And we'd better make it a little more exciting." Bai Renzong added.
Just the third day after the second episode of the third season of "Food and Fight" was broadcast, the Maowu platform released a promotional video, which was about a new program called "Ode to Food and Joy".
The title of the promotional video is: "The well-known up host, anchor Lao Bai returns with the All-Star lineup! The entire program is live, not only with delicious food, but also with 'Lao Bai's unique skills'!"
Then came some brief introductions to the program, including the eight chefs who participated in the program this time.
Of course, six of these eight people are old friends of the audience, and everyone already knows them very well. But the collision between the remaining two, namely Chen Jianfeng and Jiro Nakamura, is also very exciting.
As for the other three judges, Bai Renzong does not intend to make it public at the moment, because when the program is officially broadcast, in addition to these eight chefs, according to the theme of that episode, Bai Renzong may also invite some special guests to increase the difficulty of these eight chefs. For example, on the theme day of "Sushi", a world-renowned sushi master is invited to participate.
This is also what Bai Renzong considers the most exciting part of "Ode to Food and Joy".
Of course, the biggest difference is the "Lao Bai's unique skill time" in this show.
During the time when chefs are cooking, Bai Renzong will invite a special guest on the Cat House platform, usually a well-known beauty or handsome anchor, and then show everyone his blind taste, or use a pile of alcohol-free seasonings to make a glass of wine, which is also a major feature of this program.
Chapter completed!