Chapter Three Hundred and Thirty-Second [Powerful alliances, do what they say]
In 2003, the world's automobile giants all pointed their targets to China. China's economy is developing rapidly, and many companies predict that the sales of high-end cars in China will increase and increase in the future.
At the Yanjing Auto Show at the end of last year, multinational auto groups brought the latest high-end cars, Ford sports utility vehicles, Volkswagen's highest-end cars Phaeton, Cadillac CTS sports luxury sedan, Mercedes-Benz's new CLK convertible sports car, new BMW 760Li, etc., many of which were exhibited in Asia for the first time.
Last year, Mercedes-Benz's sales in China reached a record 10,000 units, although it only accounts for 1% of the global share, but it has a good growth rate. China began to occupy an extremely important position in Mercedes-Benz's Asian strategy, and they decided to find a spokesperson.
Mercedes-Benz is positioned as "noble, king, prominent, and supreme". But I don't know when it started, but "drive a BMW and seat a Mercedes-Benz" began to circulate in China. This sentence made Mercedes-Benz seem to be looking for a driver, and the leaders with big belly ride.
Mercedes-Benz is looking for Liang Kun as an endorsement to change people's wrong impressions. The "king" among young people can also drive Mercedes-Benz.
Liang Kun’s popularity in Asia has advanced the development strategy of Mercedes-Benz. In the parallel world, Mercedes-Benz did not sign the first Chinese spokesperson until 2007.
Huang Xiaoming is the first honorary owner of the new C-class sedan in China, and the first Chinese star to appear in the Mercedes-Benz advertisement. Because his face looks cool, as long as he doesn't smile...
In China, BMW is Mercedes-Benz's biggest competitor and has also contacted Gong Wei, which has lower endorsement fees.
Liang Kun doesn't consider it. Anyway, BMW will have a lifelong image spokesperson, Mano, and there is no need for other stars.
Liang Kun's personality was afraid of trouble and he quickly decided to choose Mercedes-Benz. "Then let's talk about it when they contact each other. I don't understand cars, so driving the car I endorsed is easier to do." : :
Sun Rui sighed: "Your development trend will cost tens of millions of dollars in the future, even if you don't do anything in the future."
Xu Zhenzhen smiled and said, "Only big-name stars can do this. How many of them are of his level in China? Most actors and singers can endorse the clothing brands he has turned down are satisfied."
Sun Rui got up. "If I acted well, can I become such a star in the future?"
Xu Zhenzhen poured cold water on her face. "Don't think about it. People like you who are not from a professional and enter the entertainment industry who are playing and enter the entertainment industry will be envied by many people."
Liang Shuang observed Liang Kun's expression, but he was still calm. It took less than two years since he came to Yanjing, and tens of millions of dollars could not cause any turmoil in his heart.
Liang Kun believes that he is just starting out and there is nothing to be proud of. He does have a status in the Chinese music circle, but there are many people who are better than him in Asia, such as Ayuki Hamasaki.
All the stars in all industries are counted, and there are more people who are better than him. Basketball star Yao Ming has now entered the NBA and has been selected as an All-Star. His business value will become higher and higher, and it is unparalleled in China.
After entering its peak period, Yao Ming spoke more than ten advertisements in his 2019, and his endorsement fees exceeded 10 million. His commercial value ranks among the world sports circle.
Fame is linked to money. Beckham has retired for several years and earned tens of millions of dollars a year by advertising endorsement. He is firmly in the top ten athletes in Forbes rankings.
This is also the future development direction of Liang Kun. He must be more famous and become an international superstar. As long as he is still in Asia, he will not be proud.
A week later, Liang Kun signed a contract between two companies, endorsing Coca-Cola for three years and Mercedes-Benz E-Class sedan for two years.
Mercedes-Benz E-Class is a medium-sized car. Liang Kun has taken the time to get a driver's license. While agreeing to endorsement, he also bought a black sedan.
Liang Kun was very satisfied with the appearance of the car. He could buy a house in Yanjing for a discount of 500,000 yuan, but it was nothing to him. His piano at home was more expensive than this car.
The media reported that Liang Kun began to take on endorsements, but the contract amount was not made public. The advertisement was not filmed for the time being. Liang Kun drove a car for a while. If he did not drive it frequently, it would give people a feeling that it was fake when advertising.
Now Liang Kun went to Yan University to go to school, and Constantine and Sun Rui also took his car to school together, which was more eye-catching than Audi and Nanny cars.
Unfortunately, Wei Kun is from Tsinghua University. If he were at Yan University, four tall handsome guys would go to school together and look like they would be F4.
The next week, Liang Kun shot the first advertisement for Coca-Cola. He did not shoot it himself, but Coca-based company found Zhang Ziyi as his female partner.
"International Kun" and "International Chapter" have a powerful combination, and the effect is extraordinary. In order to create momentum, Pepsi Coke has found a group of people to make blockbusters, not only playing Coke in the arena, but also hitting stone monsters in the valley, with various 50 cents special effects.
After Liang Kun got the script, he found that it was a relatively classic advertisement in the parallel world.
In the parallel world, Zhang Ziyi is the absolute protagonist and the male protagonist is the vase. Now this version adds close-ups and dialogues of Liang Kun, which makes the two of them balanced.
The plot is tender at the beginning, and the two of them were dressed very coolly and played games together on the bed. The camera gave Liang Kun a close-up, and he complained that it was too hot. Zhang Ziyi gently said she wanted to get him a coke, and then kissed him on the forehead.
The two have a lot of eye contact, giving people a feeling that girls love their boyfriends more.
After opening the refrigerator, Zhang Ziyi found that there was only one can of Coke left, so she took two cups to prepare for the two of them to drink together. Liang Kun directly took the Coke into his hand and opened it and prepared to drink it, but he had no intention of the two of them together.
Then Brother Kun was thrown out from the upper floor by Zhang Ziyi and fell into the swimming pool downstairs. Zhang Ziyi, who grabbed Coke, was drinking Coke at the window, showing a happy expression.
The advertisement was edited and started to be delivered immediately. As the weather became hot, the peak season for Coke was coming, and the battle between red and blue was about to begin.
This ad has received unanimous praise from the audience, and many people said it is the best ad for Coca-Cola.
Zhang Ziyi is now at the peak of her appearance and is very tender. She is not sure that she is three years older than Liang Kun. Some people think that they are quite compatible with each other.
After the two collaborated on the commercials, they left each other's contact information. Among the mainland actresses, Zhang Ziyi has outstanding acting skills and is the biggest among the younger generation.
At present, Zhang Ziyi's career is also at its peak, with film appointments constantly, and major directors at home and abroad want to find her to film. Liang Kun has become popular in the music industry. In terms of acting, Zhang Ziyi's achievements are currently far behind him. The two have no chance to cooperate for the time being, so Liang Kun is unlikely to play the protagonist and female celebrity partner in the movie.
But co-produced advertisements are enough to make Liang fans excited. Strong alliances are a sign of the idol's career going to a higher level. With connections, it is easier for him to go to Hollywood in the future.
In mid-June, Yan University entered the examination week.
There are news reports on Liang Kun’s exam, and some people online are willing to discuss and predict what grades he will get this time.
Liang Kun missed more classes this semester and participated in more activities, so he didn't seem to have much time to read. If he got the top ten in the college, it would be amazing.
Liang Kun is very sure that he can still get the top ten.
He seized the time to study for a sudden wave, focusing all his energy on learning, and if he didn't know, he would ask the teacher for advice, and his progress quickly caught up. As long as he had key points of rote memorization, the courses in the Chinese Department would not be difficult for him.
Moreover, he can cheat during the exam. After flipping through the book several times, he always has telepathy when doing multiple-choice questions, almost all of them are correct. The proportion of multiple-choice questions in the final exam is very large, and he has a huge advantage.
When the test scores came out, people were surprised to find that 39 tours failed to make Liang Kun's scores decline, and even improved compared to last semester. His total score was fourth in the Chinese department and he directly entered the top five.
Last semester was his worst grades because he attended the evening parties that Chinese leaders attached great importance to, and the Spring Festival Gala was particularly distracting. This time he had one month to read books seriously, which was enough.
Because of Liang Kun, Liu Xuan was inexplicably caught in the shooting.
She also filmed a TV series "Ultimate Goal" this year and asked for a lot of leave. This is a bad movie. Liu Xuan played the role of the heroine of the policewoman in the film, using dubbing throughout the whole process.
She took leave to film and had bad grades. It was nothing, she was Yanda, who had a special talent. But because she was Liang Kun’s friend and was both celebrities, some people compared them to them.
On the day of Yanda Unification holiday, Liang Kun made Liu Xuan come out for a big meal.
Liu Xuan sighed: "Can't you deliberately take a little worse exam? Comparing with you, many people on the Internet say I'm a fool."
"How can I do the trick to take the wrong test on purpose? I have to maintain my personality. I have something to ask you for help. Have you asked me how to participate in the Olympic boxing competition? What should I do to participate in the 2004 Olympics?"
Now in 2003, Liang Kun feels that if he doesn’t make any preparations, he will probably not have the chance to participate.
Liu Xuan smiled bitterly and said, "You really want to participate? As long as you participate in amateur competitions in China and get good results and have the strongest strength, you will have the opportunity to participate. There are amateur boxing competitions in China, and there are no professional players in the Olympics. Are you sure you really want to go?"
"Go, do what you say."
"Aren't you afraid of deforming your handsome face? Then you're done."
Liang Kun was amused and crying. "Can you think about the benefits? Haven't you ever thought that I am really strong? Haven't you watched my kung fu performance when I participated in the show?"
"You are performing leg skills, and you can't use your legs when you box," said Liu Xuanhan.
"Anyway, I'm going to try it. Have your friend said how to get started?"
Liu Xuan nodded. "Just joining the Yanjing boxing team, and then participating in the national competition, it's that simple. It's relatively easy for you to participate in the competition, because boxing is not highly valued in China. The location of the national competition is in Yanjing, and it's next month. I think it's better for you to think carefully."
"I've considered it a long time ago. Please contact your friend. Can he introduce me to the boxing team in Yanjing?"
"Okay. I think you're going to be in the news again..."
Chapter completed!