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111. Light

The next day.

At the Southern Convention Center, Fang Qiang arranged for Meng Xiaoqin to book a small venue in advance for communication and negotiation with the developers who came today.

After all, there are 100 top developers and team members coming today. Whether it is Menggu Advertising or Mengguyun, the venue is far from supporting so many people.

Lu Zhou tried the microphone on the stage, and after confirming that there was no problem, he said, "Hello everyone, I am Lu Zhou."

The developers who had already arrived in the audience immediately applauded.

"Ahem. Today is not a formal meeting, so everyone can relax a little. In this part, I mainly talk about the "Dream Creation Plan" that Menggu Advertising will be implemented. First of all, everyone here has passed the development team that has passed the minimum requirements for intermodal transportation of Menggu Advertising.

But it is necessary to explain to you here that Menggu Advertising has limited resources at present. We have re-established new standards for how to divide resources and who to choose. Therefore, some developers here will not be able to obtain the first phase of support. I hope you understand this."

Luzhou pressed the homepage of PPT and continued, "The team that meets the standards will have a dedicated person to be responsible for channel intermodal transport and cooperation matters, and we will all exercise related matters in a contract.

Developers who have not passed should not be discouraged. In the future, Menggu Advertising will be a huge platform and will continue to invest more resources to developers within the ecosystem. If you do not pass today, as long as you work hard, there will still be opportunities in the future.

Before we start, let’s briefly talk about how to do intermodal transport in the mobile field and what to do in the future. Here, let’s take games as an example.”

The screen changed, Lu Zhou took the microphone and walked to the projector.

"First of all, it is clear that the intermodal transport model already exists in the industry, but it is more concentrated on the PC side, while the intermodal transport method is more exclusive agent.

Under this model, the agent pays the agency fee at one time and obtains the agency operation qualification in a certain area. It has an advantage. The game developer passes the risk of operation to the agent, and the disadvantage is that this model is similar to a guarantee. Once the developer's estimate is wrong, the loss will be extremely huge.

I believe everyone knows the story of Shanda Legend. That year, Chen Tianqiao obtained the exclusive agency rights of the legendary China for US$300,000. What was the profit of Shanda in the first quarter of 2005? It was as high as 20 million US dollars.

Of course, such good things will never happen again. To tell this story from a certain perspective, we can understand it as Mr. Chen’s boldness and becoming famous by betting. From another perspective, it is a mistake for game developers and a mistake in the market judgment.

In my judgment of the future, the situation we will face will become more and more complicated, both in PC and mobile phone fields. For developers, we need to re-examine ourselves, correctly judge the market, and quickly transform when the wind direction changes."

Everyone in the audience was focused. Obviously, what Lu Zhou will talk about next is not simply the issue of connecting with Menggu advertising. Lu Zhou is talking about a major industry direction. This is tantamount to the blessing of a group of developers!

"Today, most of the applications in your hands are mainly due to advertising fees provided by Menggu. So what about the next stage? Yes, just like the exclusive proxy model of PC. Unique generations will also appear in the mobile phone field.

It is something that is inevitable. A game is produced by the developer, and the channel dealer purchases the agency rights, and then the channel dealer uses resources to operate the agency. The developer earns the agency fee, and the channel dealer obtains the additional output value after the agency..."

At this time, dozens of developers in the audience raised their hands to signal that there was something wrong with Luzhou.

Lu Zhou naturally couldn't ignore it. He said, "At this point, I believe you will have questions. Let's listen to me and decide whether to ask questions after this part.

Why it exists inevitability? The biggest reason is that whether it is mobile games or applications, its market is still very small. Relying solely on advertising costs, developers can only barely maintain operation, and even if a channel dealer wants to be an agent, it is not an easy task.

However, such a situation will not last too long. As long as you are careful, you will definitely find a fact that the movement is unstoppable and a new era is coming.

What form will its pattern change? In a word, sales are divided into cps.

No one is a fool. If the product is good, it is just a chicken that can lay eggs. It is impossible to kill the chicken just because of a proxy gold. Unless the proxy gold is extremely large and reasonable.

A mobile game with reasonable numerical stimulation is enough to achieve the money-making ability of a PC game like a legendary one. That is, if everyone here still depends on the advertising fees of Menggu advertising, then you should wake up and transform.

Relying solely on advertising is OK, but it is not sustainable. Stimulating recharge and consumption is exactly what you need to do.

Don't doubt the topic of me, believe me, it will come soon."

When Lu Zhou finished speaking, the audience was silent, the goods were too dry! It was so dry that it made people feel stuck in their throats. And the developer who just raised his hand had no doubts at this time.

They gained unprecedented experience through the Dream Valley of the Road Boat with advertising mode. Today, the people who created all this for them told them that Dreams are time to wake up, but they are still far from their goal.

"Today, Menggu Advertising will provide different levels of support according to different teams.

First of all, I will briefly sort out this for you about the standards, and the next step will be to explain it to you by CEO Fangqiang from Menggu Advertising.

First, the background, judged by the resumes of each company and team members, roughly evaluates the company and product brand, revenue scale, technical strength, etc.

Second, application practicality and market, game innovation and quality. There is no need to talk about application. First of all, it is a tool that emphasizes practical significance. The innovation of games is mainly reflected in uniqueness and gameplay innovation.

As for the business evaluation, data evaluation and operation evaluation of trial operations, we will also have a complete solution to give each developer an answer.

I'll also add a bit of an off-topic sentence here, and this standard may still have wrong judgments. But here, I have the final say."

In the audience, all the developers who heard Lu Zhou's words felt Lu Zhou's confidence and domineeringness. Disobeyed? The few points mentioned by Lu Zhou alone have already transcended their understanding of product qualitativeness. If they are not convinced, they will not be able to accept it.

Lu Zhou continued, "As for the cooperation method, we named it the 'Dream Creation Plan'. The main ones are the following methods.

The first exclusive agent, for those who meet the above standards, Menggu Advertising will provide reasonable agency fees, and developers will no longer enjoy sales share in the future.

For the second joint operation, we will provide free important recommendations and ranking resources for the banana market for application drainage. The share ratio varies from 37 to 55% to 50% of the share.

The third type of resource and cash investment. For some potential developer teams, we will provide a series of incubation policies to provide flexible and changeable financing methods in terms of capital and traffic resources.

The future has come, please feel free to create your own dream together. Okay, goodbye."
Chapter completed!
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