Chapter 301 Publicity and Promotion
Nanocarbon fertilizer is produced.
Under Bai Luoxue's organization, Shunzhi was responsible for selecting personnel and established an organic fertilizer sales office.
The salesperson went down and rushed to surrounding counties and cities to sell organic fertilizers.
Bai Luoxue once conducted research on the northern market of fertilizers. Based on the research results, she formulated a sales plan.
As of now, nano-carbon fertilizer is a new product and has no market influence. According to Bai Luoxue's opinion, the current relatively stable sales method is to use the fertilizer sales outlets in various counties and districts to conduct agency sales.
Once the market is opened, adjust the marketing strategy in real time.
This method is relatively conservative and it is difficult to quickly form influence in the market.
So, I added some bargaining chips.
Bai Luoxue is responsible for establishing an organic fertilizer sales website as soon as possible. The sales effect of coconut milk proves that the power of the network is powerful and can have a rapid impact.
Bai Luoxue summoned Xie Qingsong and others to implement the matter.
Deputy County Mayor Huang is here.
When the organic fertilizer production line was completed before the year, Deputy County Mayor Huang came and knew that the trial operation was officially put into operation on the eighth day of the first lunar month.
Because there was an important meeting in the county, he was unable to attend that day, and he still came after that.
He brought reporters from Huangtu County TV station and county newspaper reporters.
In the words of Deputy County Mayor Huang, the main purpose of these reporters is not to report his political activities, but to help me promote nano carbon fertilizer.
This is a good thing, I hope it. Since the county leaders took the initiative to help with publicity, I shamelessly asked them to play more time and I could pay some advertising fees.
When the TV reporter heard that I was interested in advertising, he immediately contacted the director.
The TV station leader is here.
He brought several actors.
After a negotiation, the TV station was responsible for shooting several advertisements, which was broadcast online on the 24-hour TV station for three months.
Originally, the TV station wanted 3 million yuan for advertising, but Deputy County Mayor Huang rejected it on the spot. Except for the relevant expenses of actors and staff, all the others were reduced by half. In the end, I only paid 600,000 yuan, and the TV station's advertising was resolved.
As it turns out, the advertising done by the TV station is very effective.
It was the Spring Festival that time, farmers were idle at home and watched TV for a long time. They quickly had memories of these bombarded advertisements, and were deeply and passively imprinted in their minds. The advertisements were lively and interesting, and even children could say a few advertising slogans.
The advertisement was broadcast for three consecutive months, covering the spring plowing season. Farmers learned about the benefits of organic fertilizer to the soil, and a large majority of people chose nanocarbon fertilizer.
In the first month, nano-carbon fertilizers quickly formed a stock backlog, and the warehouses of the organic fertilizer factory were full, and they had to be placed in open air. For this reason, Yu Shunzhi purchased a large number of tarpaulins for covering.
Seeing that so many fertilizers could not be sold in time, he also suggested whether to suspend the organic fertilizer production line and not too late to start construction after the inventory was sold.
Of course I did not adopt this opinion. This is a short-sighted behavior. It will be too late to produce it when farmers need fertilizers and must prepare the supply in advance.
As expected, from the second month, inventory began to decrease rapidly, and by the third month, zero inventory had been achieved. The entire production line was fully powered and produced 24 hours a day, but it was still not available.
All of this was within my expectations.
Fang Gong once called me, which was more beneficial to the sales of nano-carbon fertilizers.
The production quality of nano carbon fertilizer is much higher than the design standards. He suggested that I participate in the provincial and excellent product selection, which is definitely a natural outcome.
After selecting provincial excellent products, we will continue to conduct departmental excellent selection and national high-quality product selection.
This requires a special person to do it, the faster the better. The selection results are, the spring will definitely not be able to wait. When trying to cultivate autumn, you can get at least one, which will definitely be of great benefit to the sales of nano-carbon powder.
Bai Luoxue is responsible for implementing this matter.
Bai Luoxue is also an amateur in this regard. She found a technical consulting company and entrusted the evaluation to the other party. This consulting company is really working hard, one step a month, and within three months, she took down all the provincial department and national Youyou.
This undoubtedly gave the sales of nanocarbon fertilizers several injections of cardiotropic agents, and soon the market was in short supply. After the reputation was released, the prices also increased, and the profits naturally became more and more abundant.
However, I gave an instruction that the sales price of nano carbon fertilizer shall not exceed 110% of other brands of organic fertilizers. While leaving room for their peers to live, do not increase the burden on farmers.
Because nanocarbon fertilizer has a very cost-effectiveness, visionary farmers have used it early. Facts have proved that nanocarbon fertilizer not only has a good long-lasting fertilizer effect on crops, but also has the effect of improving soil.
Another suggestion from Fang Gong was to hope that I would enter the eastern province as soon as possible. He had given me a few contact numbers before, all of which were from regional fertilizer agents, and their sales range covered the entire eastern province.
For this matter, I personally took Bai Luoxue to visit.
When I reported the name of the unit, the big guys looked at it and said they had never heard of it.
When I proposed to ask them to sell Tianshu Nanocarbon fertilizers, they were all flattered and said they had met too late. Only then did I realize that Tianshu Nanocarbon fertilizers are much more famous than me, Chen Lingyu.
Bai Luoxue once conducted a survey and asked those customers who bought organic fertilizers, where did they get information on organic fertilizer sales?
90% of them learned from TV advertising channels, 8% of them online publicity, and 2% of others.
People who know about nano-carbon fertilizers from TV advertisements are basically concentrated within a radius of 200 miles around Huangtu County.
It seems that TV advertising and online publicity are still very important.
We hit it off with several regional agents in the eastern province.
When I mentioned Fang Gong, they all expressed their understanding. Because Fang Gong is a very famous celebrity in their province, he is present in almost every enterprise. Those big bosses often mention this person. Fang Gong played a great role in the promotion of science and technology, especially in the eastern provinces, where he left his footsteps everywhere.
The sales of nano-carbon fertilizers in the north are in full swing. Especially after rated as provincial high-quality products of the provincial high-quality department and national high-quality products, the provincial TV station also helped to conduct publicity and reports. Soon, Tianshuo brand nano-carbon fertilizers have become a well-known brand in the country.
This is a very driving force for sales in the southern region.
Chapter completed!