After resting for a night, Lehmann was so busy that he attended various meetings every day after several drinks.

After all, for the "Pacific Rim" project, arranging the theater screen is very simple. China Film and Television is the largest publisher. In addition to contacting theaters, it only used a preview to announce the strong commercial elements of the film, which made everyone know it.

Therefore, the theaters have made great progress and are just waiting for the release.

So, most of the topics of these meetings that Lehman attended were naturally related to publicity, and Huayi and Bona were responsible for the specific implementation, while China Film and Television was only responsible for setting the tone.

In other words, the publicity budget is only a matter of Mann Media, Huayi and Bona, and China Film will not be levied at all.

A few days later.

When it was determined that the early publicity expenses in the mainland were 40 million yuan, Mann paid half of it, and the remaining two companies paid half of it, many things became clear, and the heat of news released one after another suddenly swept across various media.

The earliest one was the newspaper.

After "Pacific Rim" entered the project establishment stage, China has revealed some news, mainly focusing on the two keywords of "China-US co-production" and "special effects blockbusters", which has aroused the appetite of movie fans. Until this time, they entered the concentrated exposure period, and they took Chinese actors, Deng Chao, Liu Dehua, Zhang Yi, Li Bingbing and others to several interview programs to talk about the daily life of the crew, and said that they hoped that movie fans would support them at that time, and they received good feedback after the broadcast.

How to say it, many mainland people still hope to "go out" in their hearts. Just so happens that "Pacific Rim" can satisfy this. In this era when the public is instilled with the sweetness of the American air, this kind of Sino-US co-production and Chinese actors account for a large proportion. The role of appearance is not a big project that is purely soy sauce, and it is still quite easy to attract the audience's attention.

In this way, the Chinese market maintained the Chinese market with Chinese actors focusing on publicity and treating them as a strategy, focusing on both online and offline, and buying the front-page pages in large quantities, and the momentum was particularly fast.

It seems that in an instant, what I hear in my ears, what I see on the roadside, including the news popping up online, all of which are "Pacific Rim", various cool posters, gradual disclosure trailers, and the main promotional concept map of Storm Red Mech have become the most commonly discussed topics among those interested in them.

As mentioned earlier, influenced by Japanese culture, many Chinese people have Gundam mecha plots. You can see a Chinese-style mecha appearing in the background of fighting against monsters. As absolute justice, it gives meaning to saving humanity. It is not difficult to turn into a heavy hammer and hit the G-spot of many viewers.

For example, Bona asked his distributors to conduct on-site assessment, saying that among the people who are interested in watching movies, especially younger audiences, it has already triggered a sense of inspiration with great influence. If the unique screening volume is included, it will be a pity that the film is stable at the passing line if it is not exploded during the National Day holiday.

After all, now everyone is counting on this film to bring enough benefits. With most resources being given priority, it has already compressed the foothold of other films.

And these happened almost as Lehman expected.

It can only be said that the mainland film market in 2010 is much more acceptable to Sino-US co-production than in 2016, and needs Sino-US co-production. In addition, the cultural tendency of the subject itself does not have attacks and smears, entertainment significance is greater than regional significance, and the position is human beings, and the theme of protecting the people will not make mistakes at all - otherwise it would not have been introduced in the previous life. If nothing unexpected happens, as long as the first week of cooperation, Lehman's trip to China will be successfully handed over, and there are many hidden benefits.

The next day.

Beijing site.

While local giants pay more attention to the promotional and promotion effect than Landie Pictures, even if they use local film channel resources very roughly, it is very easy.

Anyway, Andrew couldn't imagine that a country with such a large population could account for more than 90% of a movie's profits - more than 60% of it is not common in Hollywood.

Of course, if you can achieve self-consistent production and sales, the industrial chain is relatively healthy. As an outsider, he must be powerless and unintentional to change this structure.

When I arrived at the office, the boss was sitting on the boss’s chair.

Hearing the movement, he quickly raised his head and asked, "How is the situation?"

"I heard from our people that the publicity effect was better than expected, and the audience was very enthusiastic about watching the movie."

The site staffing recruited 5 or 6 local talents with film review and distribution experience. These days, they followed Huayi and Bona’s people to run the process. Andri was only responsible for listening to reports and summarizing the results.

"Well, did I buy the newspaper I want?"

"I bought it." Andri handed it in close hand, took out several newspapers and magazines that his subordinates bought for him, and put them at the boss's desk.

"Okay, if nothing happens, you can continue to follow the publicity expenses."

"Okay." Andrew didn't want to ask the boss whether he knew the words or not, and could understand it. He went out and took it down before going out.

But when others left, Lehman picked up the newspaper, and many reports on it were still very intimidating.

"Pacific Rim": A war between humans and monsters." - Southern Daily

"The first blockbuster film of Sino-US cooperation, full mecha concept maps are broadcast." - "Beijing News"

"Focus on the Deng Dynasty - from "Assembly" to "Pacific Rim", the same soldiers, different positioning." - "Beijing Morning Post"

"Li Bingbing: After Gong Li and Zhang Ziyi, the third mainland actress to appear in the international film market one after another."

Well, the promotion point is still as dedicated as ever, cater to it. With the promotion fee and the willingness of the reporters, this kind of topic has room for hot discussion.

Putting down the newspaper, Leman went out with satisfaction and ran to the Zhongying Building.

Here, the people in Zhongying are much busier than his small site.

As the schedule approaches, on the one hand, we must deliver copies, and on the other hand, we must supervise the theater chain below.

Not to mention anything else, Director Han doesn’t want to show the video before he sees it. The cinema version has been leaked online, or internal collusion is being made to directly release the disc.

Is this kind of thing necessary? You must be careful.

Even if it comes to the political achievements of co-production, China Film cannot help but ignore it.

After all, some people rely on their relationships and are greedy for cheap things and completely ignore the overall development of the film market.

Of course, it is not about completely eliminating piracy, but about not being too arrogant. High-definition versions can be produced - if you take secret photos, the picture quality is very vague and the viewing experience is not good, especially for special effects films, the visual effect feels very bad, so everyone is afraid of internal private theft.
Chapter completed!