Chapter 1043 The problem of size
"Boss, isn't it a bit unnecessary if you want to operate in the Chinese market? It takes a lot of energy to invest."
Since Liam reported on the screening of "The Tuner" the day before yesterday, he learned that it was very good, Lehman did not pay much attention, but instead discussed with Joseph and other senior management how to establish a down-to-sink system for authorized business in the mainland.
"It's better to do it early than do it late." Lehman held his mobile phone and stood by the hotel balcony. "I am very optimistic about the market prospects here. Moreover, the success of the Pacific Rim project gave us a chance to try. I mean, we can exert more influence through the business channels of these local media companies."
Of course, it is likely to be thankless to go deep into a overseas region, and a lot of money and manpower will definitely be used in the early stage. For Mann Media, which started with content, some goals are too far away, so Lehmann just plans this way, but in fact, it is still a profit-sharing system, paving the way first through distribution means, and familiarizing itself with the market.
After hearing this, Joseph followed Lehman's ideas to explain a fact reminder: "But if we operate through franchise cooperation, the operation will be easier, but the copyright market there is already small, so there will be no profit. Not only us, everyone is there, but they have not made any money outside the box office."
"I believe this situation will change. If it were five years ago, who would believe that their box office market could rapidly expand from 2 billion to 10 billion, and have the energy to support the number one in overseas proportion of an A-level movie? It is developing too fast, and we are not the one who is most eager to change in the copyright market. These local film and television production companies will only care more than us. This is everyone's interests."
Well, in 2005, the comprehensive income of the mainland film main business reached 4.8 billion yuan, and its box office revenue reached 3.65 billion yuan. The source of profit composition was quite abnormal. However, in 2009, the comprehensive income of the mainland film main business reached 10.6 billion yuan. While maintaining a growth rate of more than 20% for five consecutive years, its box office revenue was 8.9 billion yuan, and the growth in the non-box office market was still obvious.
People have a process of slowly accepting words with data and thinking about respecting copyright until the entire social environment improves creators.
"Anyway, I'll send some suitable personnel to help Andrew build a framework. In addition, in addition to the Pacific Rim, the company will first collect some funds for the site to allocate and upgrade. The copyright transactions in the mainland, and the funds are also managed by the site without applying for additional procedures. Of course, you remember to let the accounting team review the specific accounts."
In order to facilitate behavior, mainland sites are equivalent to having a certain degree of financial independence. The advantages are just as Lehman considered. At this time, the mainland copyright market is still relatively barren, but its development potential is considerable, and the public's awareness is also changing. As the company's content becomes more and more high-quality and its business scope expands, it will have more contact with business partners from all parties. If this power is not given, the process will be cumbersome.
Of course, convenience is convenience, and necessary supervision measures are still needed. Lehman does not want to test the management personnel's hearts in the face of wealth. He always needs to check and stare at the financial team at the headquarters.
"This is best. Lack of supervision power can easily breed corruption. As the business expands, there will be more and more overseas institutions in the future. If they do not implement it at the beginning, they will be troublesome if they encounter embezzlement of the company's interests."
"Okay, you can find the right person first."
The phone hangs up.
On the other hand, Andrew had a few more talks with Wanying Media. In addition, he was busy meeting with several other partners on the Pacific Rim project to regulate the general direction.
If the project itself gets the box office, it will be even smoother than expected.
After the mainland exceeded 400 million, it quickly headed towards 500 million. In addition, Asian cultural circles such as Japan, South Korea, and Thailand were affected by the popularity of the film. During this period, when Gyro took the main creator to Japan for promotion, because Toho Film participated in the investment, he then took the initiative to mention in the publicity that Godzilla would consider reshaping the classic monster image. Gyro himself admired the culture of the island country. Sometimes the good words he spit out casually attracted a lot of favor from the Japanese media that needed some kind of international identity and the audience.
With the dual promotion of topic and local forces, the film attracted a total of 269,000 people to watch the movie on the first weekend, with a box office of 560 million yen (about 6.02 million US dollars). If the box office is estimated to be over 2.5 billion yen based on the trend of opening the painting, it will be approximately 2.5 billion yen.
In fact, Lehman himself thought that "Pacific Rim" would embrace the Asian market four years in advance, and the audience's needs should be greater. The development of visual effects technology will be at a level every year. The further you go, you will definitely be tired of simple and not advanced visual effects technology.
Furthermore, taking the analysis of the Japanese market, in 2014, "Pacific Rim" collided with Hayao Miyazaki's "The Wind Rises" and Pixar's hit "Monster University", and was repeatedly suppressed. The otakus went to watch the animation, who would watch the live-action mech special camera?
Now it is different. In the October 10 years, there are no excellent works in the Japanese market. In the absence of direct competitors, according to the film's screening situation, there are quite a sign of moving towards the 30 million USD level.
So stereotypes are not enough. The Japanese market is indeed unfriendly to live-action movies, but the "Harry Potter" series is a hit in Japan, ranking in the top five in the year-end list. It holds regional distribution rights and 10% of the investment share in Toho Films. It is actively operating for its own interests. The box office gain of "Pacific Rim" is quite considerable.
To be honest, the style of "Pacific Rim" is so close to the taste of the island country, and I also invited mecha manga masters such as Hideaki Anno, Ashida, and Masaji Kawamori to supervise it. It is not an exaggeration to say that it is far more sincere than many Hollywood blockbusters.
The audience is not stupid. Seeing so many professionals standing by, there are many people who are willing to buy it. However, under the aesthetic trend, the handicap of live-action movies is not too high, so it seems that it is just that.
Similarly, if American audiences don’t buy it, they contributed 37 million US dollars in the first week, isn’t it a beating against Japan?
But the problem is that everyone has different goals for each region. In contrast, "Pacific Rim" has such a high investment in the United States and such a broad market background, and it is a big hit. It is not bad in Japan, but in China, it can naturally be called a big hit.
This is a matter of size, not a matter of numerical value. You can't over-require the upper limit of a region to reach a height it has never been possessed.
Chapter completed!