The first part of "Thor" was filmed with 150 million yuan, with 36.22 million yuan on the first day (plus midnight show), and 82.45 million yuan on the first weekend. In the end, North America had a total of 294 million yuan (about 60%), and 193 million yuan overseas (about 40%). Overseas, with the support of the protagonist's regional attributes, Australia opened the highest US$23 million in the entire Asia-Pacific region, and the global total box office was 487 million yuan. At such a high level, no matter how you look at the second part, it would not have risen too much.

Although "Avengers" can provide a considerable market increase for the characters who appear, works that cannot expand to a single character background can compare to the movie viewing trend of major events in group nodes.

A very realistic point is that the secondary viewing rate of "Avengers" is very high, but even the most popular "Iron Man" series before could not do this. In other words, the global box office of more than 1.5 billion is the result of viewers at home and abroad watching it, rather than the number of viewers that are extremely amazing.

To put it more clearly, Marvel movies are not suitable for all ages. Most of the films that are killed by all ages are supported by audiences under 35 years old. Therefore, there will only be a process of refinement in "Thor" and will never be expanded. Moreover, this refinement must be based on the quality of the film or whether it satisfies the target group.

Based on the market conditions, the second part of the filming has risen to 170 million due to the changes in the salary of the main creative team and the increase in special effects shots. Including future publicity and distribution expenditures, it is normal to increase the cost to about 250 million. According to the return value algorithm of 1:3 overseas and 1:2.2 in North America, and based on the box office distribution ratio of the first part, the answer given by the Blue Die Films' think tank is: the second part must be at least 600 million globally, and the North American market accounts for nearly half, so "Thor 2" can only make the first part's net profit. If the landing point drops, it will fall by 12%. "Thor 2" can only make profits offline and copyright peripherals.

What does it mean?

Judging from the perspective and experience of Eliam and other distribution management, "Avengers" will not bring more than 20% of the blessing to "Thor". Is this still the audience's performance after the second part is released and the first part is consistent with the first part? There is a market bonus for the sequel.

From this perspective? Lan Die sets the early publicity expenditure at the level of 60 million? Are you afraid of being unfavorable in the first week? Leave a room for maneuvering naturally to stop loss, and be afraid of being that if you invest too much, your investment will be difficult to cash, and your investment will not be proportional to your return.

This kind of preparation method needs to be maintained at all times in industries such as film and television, where there are many unknown factors.

The plan is set? Time is getting closer.

The promotion of "Thor 2" has entered a critical sprint period? The joint distribution team formed by Blue Butterfly Pictures and Fox held small meetings almost all day long? They traveled everywhere.

Because this year is obviously more competitive than last year's film market? There are more average projects in various studios than last year? In order to ensure the mesh connection of the second phase of MCU, Marvel Entertainment's work cannot tolerate any slackness and indulge in the past credit book.

But just as the promotion of "Thor 2" was launched, fans were enthusiastic, and the corresponding pre-sales were decided? While waiting for the test results, an old friend who had been away for several months after taking Lyman's task? Comrade Johnson knocked on the office door with a relaxed attitude.

When Assistant Mess first came in to remind him? Lehman thought that something was wrong with the promotion of "Thor 2", but found it was him? Lehman knew that after "Avatar" and "Avengers" were running high? A plan that had been expected has the foundation for starting.

"I finally convinced him that I'm back." Johnson was wearing a sophisticated casual suit and a briefcase, carrying a hint of fatigue on his body, but he couldn't hide his joy.

“Welcome back.”

The two of them touched their shoulders and sat down opposite each other.

"Huh, that period left a deep impression on me. A stubborn writer, a passionate filmmaker, and the magnificent and wonderful throne of power." Johnson patted his briefcase with a little smugness, "But I still impressed him and got the adaptation rights. To be honest, your decision really surprised me. If you weren't my employer, I wouldn't dare to promise such conditions. This was really crazy." When he said the word madness, Johnson still couldn't help but raise his eyebrows until now.

"I thought you were used to all this. I always thought that the sincerity of a director and a crew would be seen and felt by the audience, so I was never afraid of investing, as long as it is worth it." Lehman smiled and said, "There is no doubt that I need a TV work that carries its framework, and its scripts are enough to play the upper level to consolidate the foundation."

"Well, I thought you were devoted to the movies. Even if you decided to invest in "Avatar", you didn't plan to execute this project. There was no precedent high investment, but you had promised it, right? No matter what, you will start production." As Lehman's agent, Johnson knew his clients too well. He just opened his briefcase and grinned: "So, I brought you the series of adaptations you want, the copyright of the film and television part and the priority of the subsequent series. By the way, I have also negotiated the Hunger Games you want. Compared to the hardships of the former, this is really easier."

The documents and version filings, accompanied by "harsh" adaptation conditions, are a regrettable Iron Throne of Thorns "Song of Ice and Fire".

And Johnson's sigh is also for reasons.

In recent years, he has been responsible for negotiating all the sudden copyright inclusion work of Lehmann, from "The Queen Wearing Prada" to "Twilight" to signing the just-appeared "The Hunger Games" for 13 million yuan to George Martin's fantasy book "Song of Ice and Fire" by George Martin.

Among them, Lehmann is not the first person to make the idea of ​​adapting "Song of Ice and Fire", but he is definitely the one who takes the most action and is the most sluggish.

This plot was published by Bantam Book Company in early 1996 and has been translated into a series with more than 30 words accumulated in the Western fantasy circle. Since the "Lord of the Rings" series, countless merchants with money have found George Martin in search of homogeneous products, but they all returned in vain.

At the beginning of the new century, a 52-year-old man who entered the age of destiny, a writer who showed Tolkien as an idol, knew very well what he wanted.

In later generations, all drama fans and book fans know that D-B-Wis, the screenwriter of "Game of Thrones", and David Benioff is the main creator of the drama "Game of Thrones", and controls the direction of adaptation.

But perhaps few people know that these two people didn't have any qualifications to make excellence before adapting "Song of Ice and Fire", and almost convinced Mr. George with one mouth.

A very realistic question is: How can a certain type of newcomer whose qualifications and resources are far inferior to those of the industry's elderly people to win the favor of big customers by defeating the strong, and thus strive for a stage to display their talents?

On this question, 2DB gave the most worthy answer, namely: I can devote all my energy to it without distraction, which is my only thing.

This is why many excellent industry producers and screenwriters have made the adaptation rights of "Song of Ice and Fire", but they were eventually negotiated by the weakest party.

Do they have money? No, I don’t even know how much the project budget can be discussed after confirming the project, and the first producer to be found is not HBO.

2DB's choice of playback platform is too realistic. The first one is to find a closer one. The one who has dealt with a little bit of it belongs to e-TV. In other words, they cannot guarantee that they can obtain a high shooting budget to complete such a fantasy epic, just like the executive of Showtime TV learned that the two hoped that the shooting expenses of one episode could not be less than 3 million, and threw the script into the trash can directly.

As the platform, they naturally think that the risks are high, because the environment for American dramas is no longer the era without the Internet and the video effect technology of the film industry is not yet developed, and the TV industry is declining. The new generation of young people who have grown up have developed the habit of watching TV programs. The ratings have been declining. Even the pillars of old-fashioned guarantees such as news, talk shows, interviews, etc. are declining. Who can guarantee that the TV series invested 450 million yuan can make a profit? It is still an uncontrollable fantasy epic that faces a budget that needs to be increased.

Everyone knows the results that HBO's management is much more generous. He dared to collaborate with Spielberg in "Brothers" in the early years. After seeing 2DB's detailed character analysis and annotation plan, he increased his single-season budget to 6 million with an attitude of "being able to afford it". Only then did HBO hold this big bull stock.

During this period, did HBO not hesitate? Yes, otherwise they would not have spent 1 and a half years from the time they planned to start the filming to the official filming of the first few episodes. Although fantasy dramas are difficult to shoot, does it take so much time?

HBO filmed a war drama with the same content, and the costumes and makeup were more refined than many dramas. It took more than 6 months. The reason for the real delay was that HBO was not so firm. It was certain that there were quarrels in the continued increase in budgets, and I once thought of giving up - mainly because the scenes in Iceland, Malta and other places were too expensive, and Iceland was still cold, and the cost of materials outside the shooting made HBO's production team feel overwhelmed.

If it weren't for the concept collection being sought after by fanatical book fans that HBO had more confidence, maybe "Game of Thrones" that had just been filmed not long ago would have been dead.

in other words.

Lehman has a crush on the adaptation rights of "Song of Ice and Fire", and must deal with the original author Mr. George, there is no doubt about this.

After all, what is different from ordinary utilitarian popular authors is that this guy doesn’t lack money before writing books - he quit his job at the age of 30, creates full-time, and pursues his literary dream. To put it realistically, if he is short of money and cannot afford to support his family, can he be so reserved?

When Mr. George was interviewed by himself and asked what prompted you to embark on the road of creation, he said: "I think I tried to create it myself because I had nothing to consume."

In human terms, it means: having enough food and having fun.

To put it more pretentiously, many cultural masterpieces are the fun products of "eating full".

Against this background, how did Johnson convince George Martin, who is like Stephen King, is famous for not creating for money, and is always afraid that "businessmen" will tarnish his efforts.

Not to mention, 2DB has approached George in 10 years and launched a passionate offensive.
Chapter completed!