June 3. Sunny.

It was the second day after the vote. In addition to book fans still discussing, the whole thing seemed to be a bit hot, and the media quickly shifted their goals.

Early in the morning, in the new line studio.

Several drama operators and producers are urging the crew to carry props, costumes and shooting equipment. Time is very tight, so they have to slowly go from the United States to Northern Ireland today.

There is no need for the actors to leave today, but they have to take flights these two days.

In addition, the three directors flew over last night and waited for the entire program to complete, which would almost guarantee the start of the film next week.

Of course, "Game of Thrones" is on the right track, but for Lehman, his life has not changed much. He still has a lot of things to worry about. The first thing he has to do is to take over the sequel to Captain America, which is "Thor 2".

At present, "Thor 2" has successfully exceeded 650 million. Putting aside the 170 million more shooting funds of more than 20 million, the profit rate at this moment is only a little higher than the first one. In addition to Marvel's growing audience circle and the benefits brought by the expanded brand image, the rest is that the second one itself has a stronger storyline, or the development of the character series is larger, and there is more things to tell and more dramatic.

Among them, a data statistics conducted by the Marketing Department are also very interesting. Everyone found that among the young boys and girls born in 2000 (10 years old is about the age group when they entered adolescence, and they began to have obvious personal tendencies in their business awareness), Marvel's influence increased exponentially, counting one round up, which is the world of "Harry Potter". Going forward, there is also the "ET" and "Jurassic" craze set off by Spielberg. In other words, Marvel is regaining the hearts of the new group.

This phenomenon is familiar to Marvel, and of course it also refers to the fact that it often became the top of the list of children's favorite reading materials during the golden age of American comics publishing.

As for what this phenomenon means, it may not need to be stated explicitly.

As the growth of a new generation of children, you will know what power people want, just look at "Harry Potter". It is the most successful brand in the last 10 years.

And holding such an entry ticket again, in the words of Marvel Entertainment President David Messau: "It is to win the future in the competition."

Perhaps it was the high traffic concentration that was followed by the screening of each movie, and perhaps it was the use of Marvel's efficient network to create a Marvel brand culture that has been steadily established invisibly and steadily in every field and in every corner of life. In short, it is becoming a phenomenon that cannot be ignored by the new group.

In response to this, Marvel Entertainment's comic publishing seems to have become promising again. David Messau immediately decided to expand recruitment and increase investment in comic business. Although the labor cost of this business is already high compared to movies, TV series, game authorization, etc., and it is not enough to make a lot of money. It is often an increase in fiscal expenditure. However, the market situation is good now, and the investment in brand operations always lasts for a long time, so I don't care about this expenditure. As long as I can win more futures, I am afraid that I can't change it.

And on the other side.

When the team of "Captain America 2" was rested and finalized, out of confidence in quality, it also gave theaters greater confidence and convenience for screens. Bluedie Pictures and Sony Columbia's distribution teams unanimously decided to invite representatives and film reviewers to come for the trial.

Hollywood studios have always had a phenomenon that movies that signed screening regulations in advance but were tightly covered in the screening of insiders, and most likely weren't very good.

Good movies are not afraid of being a good reputation in advance, but bad movies are not good. The more marketing they are, the higher the expectations, the greater the audience’s disappointment, which can easily cause a chain reaction in the market.

In the screening room inside the fireflies.

When the scene of Bucky and Steve falling in love and fighting each other appears, accompanied by the intense and intense sound effects, Captain America sent off the shield in his hand, and he was tired...

After the preview, the lights were on, and the group of guys who might be the most sensitive to the market were all excited. Of course, they were not so excited about how shocking the movie was, how brilliant or fresh it was, but simply knowing that "Captain America 2" would win the favor of the audience: the scene of friends fighting with each other and using friendship to influence it was both dramatic and very hateful, which captured the point the audience wanted to watch.

The two of them returned hand in hand and the perfect ending of a happy reunion is of course very pleasant.

Everyone stood up and clapped and said, "The plot is very complete, the soundtrack is as appropriate as ever, Bucky has a topical point, Kevin, you have completed another good movie."

"The new character is called Falcon. Have you started laying the groundwork for the successor of Captain America?" someone asked: "At present, I feel that this character can attract those black people to the market and increase the audience."

"The character needs it." Kevin replied.

Of course, why did such a role be introduced in Captain America 2, rather than other arrangements, and follow the inner words, it was indeed influenced by the current commander. There is no way. Who made this commander care about his core voters? In order to vote, it promoted the implementation of some bills. In addition, the Hollywood production environment tends to expand in this regard, so he also calculated to cater to a little, so as not to be bitten by the civil rights organization with greater voice, the group of mad dogs.

For this reason, Kevin burned a lot of brain cells.

"Haha." The representatives of the theater line laughed tacitly and did not expose it. Anyway, they knew that the addition of this character was definitely not a so-called plot requirement.

Adaptation is not a copy, where is subjectivity?

"Leiman, this movie has a stronger style than the first one, with better viewing and smoother action scenes." Sony's distribution manager Gareth praised.

"Director Russell made great efforts." Lehman raised his glass, "But whether it will be a big deal depends on the promotion in the future."

"Absolute." Gareth also raised his wine glass and celebrated in advance. "The character is so popular and is well filmed. There is no reason not to succeed. Don't worry, we only have one documentary released in July. We will definitely provide the greatest help in the promotion and promotion, and the follow-up promotion will be the same..."

After the two of them drank the wine in their glasses, Gareth asked another thing enthusiastically, "What are you going to arrange the screening platform of "Game of Thrones"?"

"If I remember correctly, Sony doesn't seem to have any high-quality assets on the American TV network, right?" Lehman was puzzled.

"It's not us, I asked for help. If possible, would it be convenient to disclose the conditions?" Gareth did not avoid talking about personal relationships, not business affairs of his job.

"Of course...no."

"All right."

Waiting for the Colombians to leave, Lehman walked into the screening room.

"What do people in theaters say?"

"They are very optimistic and should be the main promoter." Liam said happily: "Also, in the joint release, Colombia also said that it will give more preferential treatment for the promotion of the film. They are paying more and more attention to Marvel."

"But they still don't want Spider to join the MCU, nor do they want to give up their roles in the corresponding field or share development copyrights. Moreover, their promotional resources are all aimed at our project itself. If the promotion level is not high, they will not act irritated." Lehman shook his head, always clear.

"Is it a big company? Besides, there is a parent company watching. Many things really don't have much room for maneuver and are complicated. It would be fine if you only say cooperative issuance."

"I know, I just think that MCU can welcome back a character image to join, and it will be better."

This is the matter.
Chapter completed!