"All right."

This matter was passed quickly.

Black continued: "But I still want to know how determined the TV party is to limit the source of films? It is obvious that one fact is that they are not only raising prices in terms of cost, but have put pressure on our film library in terms of source. This is a very dangerous signal. Perhaps in the next step, they will basically join forces in streaming media like Hulu, and then it will be a big deal." Black put forward an idea.

"It shouldn't be possible." Technical backbone Kubut said: "Their roots are in a TV network composed of TV stations at all levels. It is difficult for the ship to turn around. Who dares to abandon such a large business? Many of them are still very well-known assets."

"No need to use this like us. They can directly open an access signal opening on the set-top box, which will allow users to freely choose the contents that are already in the library."

"What you are talking about seems to be Sony, integrating the wireless channel's channel and film library. If you want to watch it, watch it with the channel, and if you want to search for content, search for content." - China has been set-top box cloud audio-visual services that have emerged in about 14 years. Penguin's Aurora TV, TV Cat, etc., as well as some home broadband service providers are all such products. The only problem is that they cannot access the mobile phone, because the technical means and delivery specifications are different from each other, but the advantages are also obvious. It is the most suitable way for TV stations to transform into screen projection big data to search for film library. Moreover, the large screen and wide range of watching dramas have improved the texture a lot.

"Forget it, I just want to know if these regulations are subject to increased costs, will the impact on amber have a great impact?"

"It will definitely have an impact on our visits and paid conversions. In addition, 20% of our film library are dramas taken from local TV networks, and this part will increase its price at the end of the year." Black calculated it all the time and concluded: "Of course, the biggest influence is Netflix. It will definitely be difficult to get rid of 3,000 movies by the end of the year. In addition, Hulu is better. They already have more old dramas and the proportion of female users is high, so there is no pressure on them."

"If it's just a few small changes in the environment and cost changes, it's acceptable..." Lehman pondered: "Game of Thrones will be aired around the spring next year, so we will start the A round in the middle of next year. We need to speed up the construction of the film library. In addition, we have the ability to self-control, and the limitation of content can also allow us to take the initiative in incremental growth, that is, if everything goes well, our speed of catching up with Netflix will accelerate." Lehman said suddenly.

"Uh, it seems like that. The gap between us is indeed not as big as before."

OK, misfortune depends on good fortune, and good fortune depends on bad fortune. On the surface, the counterattack of the TV side has made the external environment of the entire streaming media industry worse than before. But on the other hand, the greater the size, the more serious the damage is. Moreover, Amber attaches more importance to international users. Although she cannot make money, the source of films is not affected by the domestic influence, and can still introduce local popular dramas. From this perspective, Netflix is ​​much worse.

For some reason, he was supposed to be angry with the TV party and felt that the TV party was doing the right thing. Note: A data report queried in October 2011 showed that driven by a large number of online movies and TV program services provided by Netflix and others, more than 1 million paid TV users in the United States terminated their original paid TV contracts and switched to online film and television content in just 10 years.

According to a market research firm sulting Group, a Toronto-based market research company, recently estimated that since 2008, about 2.65 million traditional cable or satellite TV service users have canceled contract agreements and turned to Internet programs.

Among them, this number was as high as 1.05 million in 2011 alone. At the same time, the research company also predicts that the cumulative number of users who gave up pay TV from 2008 to the end of 2012 will account for 3.6% of the total number of paid users in the United States. Moreover, these data have not yet calculated the choice of the neutral younger generation (that is, the increase in the population that should have subscribed to the TV network but did not buy packages). This is why TV stations responded so much, because the development speed and competitiveness of streaming media are somewhat beyond their imagination.

"Okay, I feel there are only two points to continue to grasp." Lehman stood up and said with a final say: "No matter how the content party calculates the price between them, Netflix is ​​most anxious to solve it. We only need to be prepared for both hands. First, the international and local strategy we have always adhered to before cannot be stopped. We should first handle Latin American business. In addition to Mexico, market sources in Panama, Cuba and other places can also try to purchase and provide corresponding interface languages; second, the timeliness of algorithm recommendations, user simulation and other technical positions that are of great help to self-made content continue to expand the compilation."

"Then, the business of the film sector is more preferred than the series, unless the timeliness of TV series are no longer 2 years. Of course, we actually have the advantages of connections in this regard. In addition to films produced by our own productions such as Firefly and Marvel Studios, we can also try to talk to film representatives who have business dealings with us and are all foreign-funded. We can also talk to film representatives who have had business dealings with us and are all foreign-funded.

In terms of price, it is easy to discuss, so we can calculate it based on market value. The longer the age, the higher the price we offer. I remember that the content signed by Lions Gate and Oil Pipeline will be restarted at the end of the year, so we can strive for it at that time."

"Finally, what do you say about Japanese comics? Can we join the Internet with excellent producers such as Kyoeni and buy out the content supply in the United States? There are also Dark Horse Comics, can their animation resources be broadcast on Amber? Since TV series are not easy to play, movies and animations can also attract users, don't you have to stick to one thing? You have to suppress them, suppress them, and continue to walk if you have a way."

The more Lehman said, the clearer his thoughts became. The points pointed out were very practical, so everyone nodded and recorded them. The rest was to look at the results after implementation.

Go back to the Firefly Building.

The people here didn't worry about the streaming environment at all. A producer from Kevin's team saw him come back and took out a document from his bag. "After the launch of the BOSS, "Invincible Hulk 2", Global communicated with some brands to appear and sponsor. This is a plan they provided."

Since the 50-50-5 split account was set, the sponsorship fee was also shared equally by the two companies.

"I only accept the implants that appear on the camera properly, they shouldn't do anything randomly." Lehman said while taking it, "Take care of the audience's viewing texture is definitely the first priority."

"No, Global is more careful, and the restrictions on appearance time are also very strict."

"That's good." Lehman asked: "What's the expected price?"

“There are about 32 million.”

"It's okay." Lehman flipped over slightly and gave it to the other party. "Just ask Kevin Feige to sign and reply to Universal. Anyway, there's one of them in it."

After all, Lehman remembered the search for a director in "Invincible Hulk 2" and asked: "Have your president recently told me who will direct this movie?"

"I don't know, but our boss has been in contact with the backbone of the special effects team of Industrial Light and Magic and Vita Digital recently. I guess he wants to choose someone with great visual effects experience to shoot."

"Why not look for it in the digital field, this is our own company?"

"Uh... it may be because it's not easy for one's own people to ask for something too much." The other party reminded him tactfully.

Yes, no one in the company now knows that Kevin's ideal director candidate is always: he doesn't have much qualifications, but he depends on the maturity of the effect = the studio is easy to teach, and he will not be too self-righteous and produce something other than the script. If he is his own family, it is really difficult to criticize, so that the two departments will not get into evil...
Chapter completed!