From December 1, 2011, the official list of cast members was submitted; by January 1, 2012, the college announced the list of nomination winners; by February 6, 2012, the nominee luncheon was held and taking photos with them, the Oscar process was already very standardized and even too standardized.

Just two days before the Oscar night, "Game of Thrones" swept across the UK and continued to open up new markets.

"Boss, BBe's premiere ratings are 27 points."

The assistant ran into Perlman's office excitedly. Perlman looked up and asked, "It's really 27 o'clock?"

"Really, Amber is not online in the UK, but Facebook and Twitter are very marketable there. Our drama is so discussed so much now. British audiences have been looking forward to it for a long time. After the BBC was introduced, it was placed in the evening time to focus on resource promotion. As soon as it started broadcasting, it became the rating champion at the same time."

The female assistant held a pile of British newspapers and put them on Perlman's table, "Boss, look, the entertainment page headlines of several major newspapers are talking about this."

"I'll take a look."

After looking through it for a while, Palman was inexplicably happy, "This achievement was divided by the BBC. If we take advantage of this trend to set up the British regional server of Amber, we don't know how much promotional fees can be saved, and how many users can be consolidated."

"The broadcast rights given by the BBC are more than 50 million US dollars. According to this situation, the advertising share will not be lower than this number by the end of the stall. In addition, with the BBC helping promote, if the company plans to expand the UK streaming market, the foundation will be. The copyright is always in our hands."

The assistant knew that his boss was just a habitual dissatisfaction, and he also smiled and counted the future benefits of the UK region.

You should know that when the company was committed to promoting streaming media business, the TV department instantly lost a large amount of revenue from its own TV stations. Some people were still a little dissatisfied and they couldn't help but complain that the boss allocated all the core resources of the TV department to Amber, and their hearts were too biased.

But for the current situation of the entire group, many people have to admit that the separation of production and broadcasting (Amber is different from Netflix. Amber's self-made scripts are essentially using big data to point out the direction of users, and the former Firefly TV Department is responsible for the execution) + main business online not only reduces the cost of the TV department's itinerary by 30%, but also makes the production more efficient. Just looking at the profits in the first quarter of this year, it is actually comparable to the glory of 2009 and 2010.

If we take into account the changes in the industry environment, more and more young people in the new generation do not like to watch dramas, or watch dramas in front of the TV, the overall ratings of various TV networks are declining.

From a rational point of view, this trend will last for another 10 years. When the next generation of young people become the mainstream of the market, the business prospects of traditional TV networks will only be worse. This is a completely successful direction transformation.

But then again, from a very single perspective, the TV department has gone from a film department that was only slightly inferior to the boss himself in the past to a structural incompleteness, and has basically become a lower-level administrative unit of Amber. They have to do whatever Amber’s content department has to do, and they have lost too much project initiative. This group of people must not be very happy.

Fortunately, Ryan, who leads the TV department, doesn't even focus on the TV department. He is like this, and he asks the people below to fight and how can he fight?

An enterprise has a focus on its development, and there are always departments whose interests are sacrificed because they do not stand in the general direction of progress. This is inevitable. Lehman himself just asked a few middle-level managers to talk about their hearts and ideas, and other slightly vague things...

As for Perlman who could think of "taking advantage of the popularity of Game of Thrones to expand the British market", Lehmann was not unexpected, but the A round was not over and there was nothing in his hands;

Secondly, it is not just the UK. He and Ron and Edward mean that they will complete the initial development of streaming media business in four regions including the UK, France, Germany, Australia and other regions within this year. This is basically the same as increasing the number of local users in the next few years. The second focus is to deepen the share of these markets first.

Because of the successful debut of "Game of Thrones" in the UK, the international influence of the series has also been raised. By the time other regions authorized and screened one after another, "Game of Thrones" has basically remained the most influential and profitable drama at the beginning of 2012.

Influenced by the drama, starring actors such as Snow, Daenerys, Horse King, and the core members of the Stark family have also become frequent visitors to major newspapers and TV stations in various countries. Many of them have become Hollywood's current darlings, and have received invitations from advertisers and film and television.

The day before the Oscars were drawn, at noon on February 25, Liam put aside his own affairs and ran to Lehman's office.

Tomorrow, Lehman is responsible for attending and presenting awards; he is responsible for the Vanity Fair dinner after the end, managing connections and socializing in the circle. The same is true in previous years.

Of course, Liam was actually busy with public relations for a while before. Of course, it was not his public relations, but his search for a professional public relations team.

At the 84th Academy Awards, Firefly also feature films such as "Beauty Fault" and "Tsunami Miracle" nominated for Best Editing, Best Art Direction, and a large number of technical awards brought by Class A commercial films, such as clothing design, visual effects, and sound effects.

Although these awards are not grand prizes that can bring added value to the work in the traditional sense that the audience will remember, they are still a reputation, and it is not a bad thing to compete for. Just don’t spend too much resources.

"Our main opponents are the crew of Hugo, the Girl with Dragon Tattoo.

Martin Scorsese has devoted a lot of ambitions to "Hugo", which is the first time he has not found Little Little Little since 1991. And the first PG film directed by him (no violence, blood, etc.) has many critics say that this is a movie he created for his children;

"The Girl with Dragon Tattoo" is deeply loved by adult audiences, and the initial attendance rate on demand has always been high. The black aura given by David Finch to the movie still carries his unique cult temperament. He likes it very much, and he still doesn't like it..."

Liam briefly introduced the company's winning situation.

"All of them are acquaintances." Lehman complained.

The longer you stay in the circle, the more you will find that you meet each other, and the names that compete for are always a few.

This is true when every circle reaches a certain height.

"Well, so... our situation is not optimistic. The technology award is fine. It is either in the digital field, Vita Digital or Industrial Light and Magic. We won a lot of nominations for "Guardians of the Galaxy" with "Thor 2", but there are more people competing for other awards, and the judges' intentions overlap very well, so it is difficult to get a more positive answer."

"It's okay, just have nominations. Even if you don't get anything, you can show it in front of tens of millions of domestic and overseas audiences who watch live broadcasts. It's already good." Lehman's mentality was calm.

Furthermore, although the three Mexican masters are all very talented, their talents also need time to be refined. For example, Arisandro's "Beautiful Fault" is not as artistic as his "Tower of the Sky" three years ago.

Well, maybe, as your experience grows, what you want to express will be more appropriate. "Beautiful Fault" is not as cold as "Tower of the Sky", and it directly points to certain systems. The nakedness of human nature is relatively restrained and the impact is not strong, but unexpectedly it is a little warm.

"By the way, I plan to release "Big Man" in mid-March. Our itinerary for the summer season is already very full, and it is difficult to adjust until the second half of the year." After talking about the Oscar dinner, Liam mentioned the arrangements for the distribution plan.

"You are professional, I will call them to cooperate with the promotional itinerary. Metz..."

Lehman called her assistant to add to these schedules, "In mid-March, the Oscars will be able to enter the sprint period. I will let Cage and other starring actors get into the state before the 28th."

"Okay, let's talk about it until tomorrow is over."

After everyone left, Lehman stayed in the office until 4 pm and went home.

The next afternoon, everyone gathered at Kodak Theater.

For such a small task, Lehman had to keep a standard smile and walked casually with several senior judges who recommended him like he was walking around his own garden, constantly shook hands and greeting people who had never met for a year.

According to their status in the circle, there is no problem in doing this, but in fact there is not much glory or enjoyment. Communication is actually a tiring task. Everyone is talking good things that are different and trying to maintain decentness.

However, some college judges really like him. These older generation filmmakers held his hand and talked, really talking about sex, recalling the past, etc.

Some people also seem to really want to persuade him that he shouldn't be so focused on entertainment movies like Marvel.

"Well, I always think that without the support of business, art is even more impossible to talk about. I actually have no discrimination against both. Whether it is business or art, shouldn't the focus be on the works? Be responsible for the production projects and be worthy of the audience."

“…”

"Ho! It's so tiring. I'm not here for debate. A good attitude is more important than a choice. I should resist bad movies, rather than spending my time catering to the public and producing achievements." Lehman thought.

The hall was gradually filled with people, and people they knew kept saying hello to him, as well as actors, directors, screenwriters, and even trade union representatives, as well as acquaintances such as Warner and Sony Distribution Department...

Nodded, shook hands, smiled, it took a long time before the hall calmed down and each sat in its own seats.

Lehman sat with the crew members of the "Thor 2" and "Beautiful Fault" who came to support the show. The actors who needed to be exposed sat in front of the position that the camera gave, while the workers behind the scenes gathered behind to chat and pass the time.

Compared to artists, there is no need to be so correct behind the scenes, so pay special attention to image in public.

It will be even more boring when the award ceremony begins.

The host was bored and said jokes and joked about the winners; some honorary awards or technical awards were also at the forefront, with little suspense and little competitive.

Just like the awarding process of all awards, the more valuable it is, the more you need to appear. In addition, there are singing and dancing between the awards and awards. If anyone receives the award, everyone still has to maintain their grace and applaud and congratulate.

It’s okay for men, but actresses still have to endure all kinds of inconvenience in dressing, and they can’t even take a walk to the bathroom halfway.

The sensational remarks and procrastination are fortunately held only once a year, otherwise it would be too boring.

"Sir, I'm going to prepare..."

When the best actress started to review the nomination list, the staff came over to remind Lehman.

Leman stood up and breathed a sigh of relief: Finally, this ceremony that wanted a sense of ritual was over.

...

"The one who won the 84th Best Director is...congratulations, "Artist", Michael Hazanavicius..."

Lehmann made a formula and slowly unpacked the envelope and pronounced the name in surprise.

He is an irrelevant person, so he has no special emotions.

The appearance of sentient beings is the appearance of all beings—

Hearing the results, David Finch and his direct photography, the old friend Fordrick Buck whispered a few times, he applauded.

David Finch is also a big director who is not so popular with the Oscars. He has numerous nominations and most of them are running with him. Even if he is not worthy of running, he will be given a technical award and will be given away;

Woody Allen, who was shortlisted for "Midnight Paris", simply did not come. This "poet director" who was scattered on the East Coast is famous for ignoring the Oscars;

He has lived in France for a long time, but is an American director. After 20 years, Terrence Malik, who was shortlisted for "Tree of Life", could not hide his disappointment, but at least he did not lose his composure;

Martin Scorsese, who has already got what he wants, has won director Xiao Jinren and a big shot in the East Coast director industry, is very calm and can't see any emotional fluctuations...

Of course, no matter what these "losers" think, if they don't win the award, they won't show any behavior of being disgrace in front of the public.

This is a live broadcast, and everyone around me is full of peers, and I can’t afford to play or lose.

No one wants to lose, especially public figures.

Standing above, Lehman, who experienced the competition for the best director from this perspective for the first time, perfectly fulfilled the responsibilities of the bystander and the blessing.

"Congratulations."

Looking at the excited Michael Hazanavicius, Leman first handed the little golden man to him and hugged him.

He is a French fellow of Lehmann. The two have seen each other at the Cannes Film Festival before. They are not familiar with each other, but they can have a closer position.

"Thank you." The corners of his mouth trembled, obviously very excited.

"This is yours." Lehman let go of his hand and left the stage for him.

"Thank you, thank you." He just repeated.

When such a sense of ritual was the highest moment of director's career, Lehman felt that his fellow villager was already confused and could not control the surging waves in his heart.

"Uh... Sorry, I'm so excited..."

The old man held the little golden man, took a few deep breaths, and barely organized the language, "First of all, I want to thank the judges of the Oscar Academy, you gave me this opportunity to stand here..."

Accompanied by the waves of applause and encouragement, at least a suitable speech was made.

At this point, the 84th Oscar is almost over.

Best Actress won by Meryl Streep—Work: "Iron Lady: Strong and Tenderness"

Best Actor is won by Jean-Duyaldan - Works: "Artist"

The best foreign language was won by "Nard and Westminster: A Farewell" in Iran; the final best film - also "Artist".
Chapter completed!