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Chapter 1200 Knowing Interests

The propaganda and shouting continues. With the official release of "Hulk 2", mainlanders enjoyed the pleasure of paintings being the first to start in North America, and overseas people were envious.

Of course, this kind of method has always been effective, just like Harry Potter always likes to start painting in the UK, emphasizing the British tone of the series, but it also has the meaning of regional envelopment.

After a highly anticipated day, with the help of China Film, "Hulk 2", which won 70% of the film market share, did not disappoint everyone's expectations. With topics such as "Aquaman and the Hulk", "Hulk's riot", and "Second Generation Zemo cleverly used the soul gem" and other topics, 8 of the top 20 hot search entries revolved around this new Marvel work.

There is no way, the audience has too many things to talk about.

Structurally speaking, "Hulk 2" is still in a three-part style, but the addition of the Sea Clan, Aquaman, and the conspiracy planned by the second generation Zemo were implemented successfully allowing the world to see the violent side of the Hulk, and let Dr. Banner, who regained consciousness, fall into self-condemnation, which is a good blow to the unity of the Women's Federation.

At the end, Iron Man visited Banner, who was imprisoned, and Hydra successfully used the government's mentality to maintain stability to put pressure on the women's federation and other organizations to pass the registration bill. Iron Man hesitated for a moment before refusing it, which made the audience feel that the contradiction and depth of this work are far beyond the previous work.

Accompanying this kind of discussion, Douban gave 8.4 points at the first time, which was higher than Iron Man 1 (8.3 points), which also shows the audience's satisfaction with its quality.

Besides, there is no shortage of drama in a movie, and it is willing to spend money on special effects, and the actors are selected well. It is strange that it does not occupy the film market. There is no doubt that "Hulk 2" has become the ruler of the movie box office, and the box office score of 174 million yuan on the first day also makes it naturally become the single-day box office champion.

History continues to be gone on the road of rewriting forever!

Just when the Korean director of China Film and Television and his distribution team were working with some of the Blue Die to discuss the follow-up promotion plan to maintain the show, Lehmann, who was far away in Paris, had just finished filming the last scene of Jean-Duyaldan.

The scene of this scene is probably the teachings of a veteran media person to him, and the plot is:

The protagonist successfully captured a murder case. He clearly captured the murderer driving away when he arrived, but he deliberately hid it, amplifying the cruelty and unknown nature of the murder case. Once the topic was reported, he became a well-known media person, but he was somewhat condemned in his heart. Then he inadvertently asked a deputy director on FOX TV station about his views on news. This life mentor helped the protagonist get rid of the condemnation and opened the door to a new world for the protagonist.

Although the protagonist's behavior of doing everything he can to do for traffic has been standing at the door.

As Jean-Duyal took off his costume with a little tired look, all his scenes on the crew ended.

As a short film of a one-man show, after filming his, it means the completion of "Night Walker".

In fact, the filming efficiency of this drama is not high. The filming cycle, which was originally scheduled to be completed in one month, was delayed for two months. The main reason was that Lehman was always distracted from other things in the company.

Of course, all the shots were successfully completed.

After these days of cooperation, Lehmann and Dujardan are already familiar with each other. As he said "to work together next time", the French actor left the set with a laugh.

Watching his figure disappear at a corner, Leman clapped his hands and urged everyone to pack up the equipment and prepare to load the car.

After two hours of busyness, I ordered the shooting equipment and the screening data of "Hulk 2" also came.

When Ryan found Lehman with the printed box office report, the time traveler who came to this era to do something was sweating on his forehead.

"Oh? 174 million yuan, it's very good."

Lehman took the report and was quite surprised.

When directing the script, he never thought that he would have such a brilliant performance, but he also felt that such a layout would definitely not be bad. After all, from the script perspective, arranging "Hulk 2" to undertake the Civil War chapter is definitely more important and controllable than "Iron Man 2" who single out a stereotyped villain.

What's more, Hulk's popularity has always been good, otherwise it would not be one of the most popular screen roles after "Women's Federation" won the 2010 Youth Choice Award.

"Maybe it's because the character Hulk itself has conflicts. You know, heroes with a little tragic color have always been more impressing to the audience. Perhaps, we subconsciously think they are more real." Ryan smiled and said, "Although it's a bit silly to find the truth from the movie, it's undeniable that this is the charm of the movie."

Lehman was quite happy to hear Ryan talk about these things. "Hulk 2" is a work that he had never seen in his previous life. It was completely an outline constructed by him based on his own imagination. At this moment, he read the report again and asked: "What do you say in North America?" He pointed to this report card.

"President Liam is already discussing the release of North America with the Global. The news of the first screening in the Mainland has been back, and North American audiences are looking forward to it. They think they can be bolder and add more painting theaters. In addition, other overseas publishers should be more confident when seeing this achievement." Ryan said.

"It's worth our sincere production if we can make everyone attractive."

"It's not just that. When the MCU photographed this, the scroll slowly unfolded, and there was no need to worry about no one watching it, but it was not easy to get high ratings in terms of quality."

Ryan shook his head slightly, "When "Iron Man 2" was released, Marvel Studios thought it could exceed 700 million, but the reputation was not as good as the first one, and almost worse than the previous work."

"Well, you can't relax. You can't feel that there is a market guarantee, so you ignore polishing your works."

"Yes, like now, after the first day's release summary, people from Global World were shocked after getting the data. They didn't believe it. They thought that there was a mistake in the statistical process. Why did they perform so much better than the first part? I want to check it carefully. Director Han waved his hand and said that their people had been to the cinema for field research. The tickets were sold so well, even if there was an error, they were extremely small. Once this was said, people from Global World would be relieved." - Mainland theaters concealed reports and had also bought box office events. However, when it involved Hollywood manufacturers, there was no need for the hospital merchants to cover up for outsiders, and no one was insured.

"Ha, it seems that our work in the mainland is progressing quite well. The market development level of Marvel IP there is very good."

Of course, Lehman also knows that the mainland film market environment in this era is more suitable for nourishing special effects blockbusters. Mainland audiences have not yet had too many demands for this aspect as Hollywood as they were, and pure drama films are not pleasing.

Furthermore, the reason why Universal was unable to pee in the same pot as Marvel in his previous life was that it was due to the resistance of Disney, and the negotiations failed to achieve a good result.

After all, Universal still wants to develop the Marvel characters in their hands, but Disney refuses. They just want to take back the adaptation rights. From Disney's perspective, it is normal for them to have their own complete system and channels. If they don't want to cooperate in the development and betting energy and share the benefits with others. With that time, it's better to develop a new character in their hands.

Looking at everything that was sorted around him, Ryan talked about Aquaman again, "The appearance of the new character also sparked a lot of discussion. He led the new with the old, and the popularity of the character started immediately."

"Director Wen is worried about the matter of "Aquaman"." Lyman knew what Ryan wanted to say, but then he frowned. "I am worried that there are other ideas on the Global side. It is certain that "Hulk 2" has a big sale. In the face of huge benefits, they may not be as easy as before."

Namo almost sold half and gave away, with some "routines" and less sincerity, so he asked Global to send Atlantis' supporting system back to Marvel.

"It shouldn't be." Ryan questioned: "Without us, Namo's development plan is still far away, right? You and Kevin thought of embedding the Sea Clan in the Hulk sequel, which increased the viewing ability. No matter how successful it is, it is not the Global idea. If they really want to regret it, we are not afraid of taking over the lawsuit. If we drag it on, it is not our most anxious."

"That's right." Lehman thought again.

"I have finished the filming here. When I go back, we can visit Mr. Jeff and test his meaning."

The crew left some people to complete the follow-up work, but Lehman chartered the flight and the remaining staff returned to Los Angeles.

On the evening of May 7, at the airport passage.

As soon as the plane landed, Lehman couldn't wait to start the plane and resume communications. He wanted to know what happened to the North American Film Market during the period when he was flying in the sky.

Although the mainland has achieved outstanding results in opening paintings first, the sharing of the accounts there is only one-quarter of the box office revenue, and Hollywood is the real place to make a lot of money.

When the phone is called, the first one is to call Liam.

On the phone, Lehman is most concerned about two issues: one is the share of paintings in North America; the other is the fan and public opinion.

Liam replied: "The premiere will not be held on the 9th. When the main creator finished his trip to Japan, he will return to China to start the city roadshow. For theaters, the audience is very interested. The North American theater alliance, including AMC, has given us a lot of resources. There will be no less than 4,500 theaters and 8,000 screens in the first week."

"Don't fall behind in the propaganda offensive." Lehman reminded.

After leaving the airport, the convoy sent by the company had arrived.

More than an hour later, Lehman appeared at Blue Butterfly Pictures, and Liam took out a lot of printed poster materials, including a complete set of online public opinion guidance plans and handed over.

"These are all draft manuscripts based on the interests of the core audience. They have been published on all first- and second-tier online platforms. They have also bought several hot searches, and their influence has been expanding."

"Thanks for your hard work."

Lehman comforted her, took the copy and read it quickly, and she knew it roughly.

Although the specific directions of each manuscript are different and the words used are different, the core does implement the requirements of guiding publicity and make the audience pay attention to the upcoming Marvel movies as much as possible.

These contents that were deliberately selected, combined with the news sent back from the mainland, can easily arouse the hearts of American movie fans.

Exporting first and then selling domestically is not only a common routine in the snack and beverage industry, but also a necessary magic weapon for promoting public relations.

Think about it, if you look at it from the perspective of American movie fans, the Marvel culture that created and emerged from them has been loved by the world's populous countries, and the tickets are sold out, and the movie watching teams are lined up, wouldn't it be a kind of inexplicable cultural pride?

People are like this. It is difficult for those who are too unpopular to leave traces. They are born to pursue the trend.

"According to the opinions I reached with Global, in the next 20 days, about 30 million yuan in publicity fees will be concentrated. Including the expenses before the release, the entire publicity fee will be around 55 million."

"That's it."

...

The next day.

Universal Studios.

Some global employees who come and go would stop and greet him enthusiastically when they saw Lehman. This scene seemed to be like a global senior executive.

Of course, Lehman himself must know that most of these people are old employees of the world and know him. The enthusiasm he showed was nothing more than "Hulk 2"'s prospects and good performance, so they naturally had a more comfortable life.

Especially in the distribution department, the movie has a good reputation, and the most comfortable one is the publisher. They must be very grateful to Lehman.

"Come, come, sit."

When I went to the general manager's office, Global CEO Jeff Hill poured coffee himself, and was also very enthusiastic.

Universal's life this year is not very easy. Last year, they still have a movie called "Fast and Furious 5" to support it, but they attach great importance to this series and are very attentive in all matters. When the scenes are completed, the schedule will be scheduled as soon as next year. For this reason, Universal, which lacks large projects, is even more difficult to do this year's distribution plan.

They have resources, but lack of corresponding development projects, and it is also a pain to see that they cannot eat.

Not to mention that Lehman pried away the heroes of lighting entertainment early. Global has no golden rooster that can lay eggs, and the number of good works to choose from will be even smaller. Against this background, "Hulk 2" includes the hoped development of the derivative work "Aquaman", which is not allowed to be grasped by Universal.

"I had a meeting with people yesterday and introduced you to some shareholders. Lyman, I have always admired your creative ability and market vision. If you and Kevin were not clear about the script and deployed clearly, we would not be able to reach this level. By the way, I already know the hot screening of "Hulk 2" in the mainland. Namo was a hit. When will the subsequent shooting work be started? Do you have any arrangements?"

Well, Global is far more tactful than he imagined, and perhaps it is different from the past?

Lehman thought so, took a sip of coffee, and said with a smile: "We have decided on the script long ago. If sir, we will sign a contract with the crew and Director Wen will start work. I think... If you are quick, it will be released next summer."

"Actors? Except for starring?"

“I have a few options to discuss.”

"Okay! OK!" Jeff Hill said a little excited.

There is no way, the resources that Class A movies can leverage in line with the core interests of large-scale film manufacturers in this era, and the benefits are diverse. What the world lacks is the production of systemic and stable production.
Chapter completed!
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