Chapter 161 Cannes Night
After awarding the awards, the organizer held a party as usual.
Just like the Oscars are to the Vanity Fair dinner, in Cannes, the sponsors are not that big-name, and the name is very simple, it is called Cannes Night.
All the filmmakers who were still competing for the grand prize just arrived at a sandy beach, which was the venue they provided.
Not to mention, although it is open-air, the atmosphere is more relaxed and leisurely.
Lyman didn't want to attend. After all, hadn't he attended enough of such a decent party?
I just feel like it’s troublesome to make connections and make connections, and this party is simply not up to par.
But after hearing George say that a Chinese film producer wanted to find him and discuss something with him, Lehmann agreed to come.
...
The relationship between the Cannes Film Festival and the Chinese film industry has always been very close, both privately and officially.
The civil affairs have been mentioned before, so I won’t go into details here and will only talk about official cooperation.
As we all know, China has always had the target of buying out or sharing the distribution of foreign films.
Since the late 1970s, China Film Group has been mainly responsible for import matters. Of course, Shanghai Huaxia is also qualified to import, but he usually plays the role of a younger brother and will not be discussed here.
In the beginning, China relied on buying out the copyright for distribution. For example, in 1939, the former Soviet film "Lenin in 1918" was the first to buy out the copyright for distribution. It was not until 1994 that the first Hollywood blockbuster introduced using the box office split model was "
It was only "The Fugitive" that changed this pattern, which could be said to have opened up the relatively closed film market in mainland China at the time, and also marked the official entry of the Chinese film market into the imported "shared blockbuster" quota system.
This so-called quota system refers to the film import quota system implemented by China. In theory, the number of imported films that can be released in national theaters every year is about 64, including split films, buy-out films and some co-production films.
Total quantity. (ps: Films independently produced in Hong Kong, Macao and Taiwan are also technically called imported films, but they do not occupy the quota.)
In China, only China Film can introduce "separated films". Huaxia Film Distribution Co., Ltd. is not qualified, but it can cooperate with theaters to participate in distribution.
So, what does this kind of "according sheet" division refer to?
In fact, it is quite simple, that is, the film copyright owner does not sell the distribution rights, but entrusts local institutions to distribute them on their behalf, and agrees on a share ratio in advance, and settles the share based on the local box office profits of the film. The quota is 20 films per year. (ps
: This number was still ten films per year from 1994 to 2000. After joining the WTO in 2001, it increased to 20 films per year. In 2012, China and the United States re-reached a memorandum of understanding on related issues and increased the quota for 3D and IMAX films.
14 per year.)
These 20 quotas include 14 American films and 6 other international or regional films.
Generally speaking, it is for some kind of balance.
As for Lehmann, it was also the film buying group that came to Cannes this time from China Film and Television to select films.
Their task is very simple, that is, to find some films suitable for introduction to China at the Cannes Film Festival, and then return to China to arrange screenings. This is also the form of work they do every year.
In addition to profit-making purposes, more emphasis is placed on cultural strategic considerations.
The three major film festivals have naturally become the most ideal places for China Film to purchase films because of their market advantages. Every year, they basically arrange for people to participate, and this time, they also selected a film.
""Bad Guy", starring Tom Cruise," team leader Han Cheng read the information on the form, "starring Nicolas Cage, we are all old acquaintances."
Needless to say, Tom Cruise has made a name for himself in the "Mission: Impossible" series in the Chinese market, and Nicolas Cage needs no introduction. Most of the movies he starred in have been imported and screened.
Among the foreign movie stars that are now known to the Chinese public, Cage’s name is absolutely unmatched.
"Who is this Heath Ledger?" Han Cheng asked.
"Oh, he is an Australian actor. He recently starred in "Fury" and the box office data is very good." Several team members also fed back relevant information. China Film Group always chooses films carefully because they represent the official position.
"Any bad behavior?"
"There are no film works involving sensitive themes, and there are no public social activities. I don't know about it in private." The team member answered truthfully: "But even if there is, no one knows about it, and it shouldn't have much impact."
"Where are the other actors or creators?" Han Cheng continued to ask.
"Director Lehmann and the creative team are all French, and I have never heard of any bad influence."
Han Cheng breathed a sigh of relief and marked the movie, "Then let's prepare to negotiate the qualifications for the introduction of this movie."
After all, China Film is also a company. If nothing goes wrong, it will still focus on profits.
"However, there are some scenes in it that are too bloody and violent, right?" one of the team members worried.
"It's okay. I'll go and see for myself whether these leading actors are all famous. They are all acquaintances. Just delete some."
Han Cheng didn't take this matter seriously. It's rare to introduce a movie without deleted scenes. It's easier to handle if it doesn't involve other things. (PS: For example, Brad Pitt was officially banned from coming to China because of this.
In 1997, Huo starred in a work that insulted China, "7 Years in Tibet," as did Angelina Jolie. This is the reference standard for ideology and cultural strategy.)
Now that he had decided to introduce "Bad Guy", Han Cheng contacted the relevant distributor Europa Pictures. Later, George was also responsible for the matter, but because the scenes had to be deleted, it was postponed to the Cannes night for everyone to have interviews.
At night, the gentle sea breeze mixed with water vapor caresses the cheeks.
At the party, which had long turned into a bonfire party and a buffet dinner on the beach, Lyman and George met people from China Film.
"Congratulations to Director Lehmann for winning the Jury Prize for his film. My name is Han Cheng." Saying nice things during a meeting is the best way to bring the two parties closer together, and it will also be very beneficial to the subsequent negotiations.
"Thank you." Lyman shook hands with him and smiled friendly, "I wonder if you have anything to ask me about."
Get straight to the point and speak your mind. Perfect.
Having dealt with foreigners a lot, Han Cheng stopped being polite and continued: "I think Mr. George has already told you something. The reason we came here this time is to talk about the introduction and distribution. I went to the cinema to see it.
This movie, to be honest, is wonderfully shot, but inside..." He hesitated and said: "Some places are too bloody, and we want to ask about deletions. What do you think?
Chapter completed!