On September 27, in a screening room at Paramount Pictures in Hollywood, when the gloomy drumming music and the reversal of the jigsaw, everyone watching the film gave warm applause.

In the screening room, in addition to the main creators of crews such as Lehman, Wan Ziren, and Ray Naval, there are also Paramount Pictures' distribution manager and his subordinates.

After the film was screened, several people exchanged their views on the movie.

"It has certain commercial value, the story is very compact, and the viewing is smooth and well done."

The first person to speak was a middle-aged white man who was also the person who led the film distribution work this time, named David Andrew.

Another person also took over the topic and said: "I think so, this video should be very popular for some specific cult movie fans. After all, these exquisite murder mechanisms and Jigsaws want to punish those who ignore life will have a good attraction."

"But the audience of the video is still not very wide, and our promotional and distribution cost cannot be set too high." Another person suggested.

After a moment of discussion, overall, although these Paramount publishers recognized the films as valuable, they did not have much hope.

As for why?

The new director with no successful experience, plus the less appealing actors, made a movie that focuses on thrillers. Apart from Lehman, it really cannot make others have too much confidence in it.

Even Wen Ziren was still nervous at this time.

He himself was a little afraid of failure. This is how the movie was. Before it was actually screened, everyone just predicted whether it would be successful. Who knows what the market would be like?

In the previous life, the shooting cost of "Saw" was so low, and because Lions Gate didn't pay much attention to this movie, it was launched into the cinema without even doing much publicity. The number of theaters was even smaller, with only more than 200.

The release of "Saw" at the same time is Bowei Pictures' "The Sea of ​​Fire" and Universal's "Midnight Light on the Weekend" (written by the story of the rugby team), both of which have advantages over it.

But the result was surprising. The three movies fought together, and the ticket sales and market response were not favored by others. "Saw" was not favored.

When he finally finished painting, he received more than 50 million US dollars and 100 million yuan in box office data. While making Lions Gate make a fortune, he was determined to continue to explore the sequel to this movie.

In this case, can you say that the Lion Gate had taken a look?

But at the beginning of its release, few people were optimistic about it.

Of course, Lehman has the confidence. Now that this movie has a sufficient shooting budget, it not only has better production, but also has stronger lens colors and more prominent visual experience. Besides, there is no promotion or no promotion. At least, it is more outstanding than the original.

However, he cannot fully guarantee the money. There are many factors that affect the box office of the movie, including the quality of the movie, schedule of schedule, cinema schedule and competitors in the same period. Any change in any point here is likely to cause fluctuations. I can only say that it is up to God’s will to do its best.

"I'll help you to develop a complete publicity plan first," Lehman said.

"Well, don't worry, Director Lehman, we will be prepared for this." David Andrew definitely respects Lehman's opinion more than Wan Ziren.

This is true, he continued to say politely: "For the movie, we are going to be released on October 10. I have watched the schedule, but there are not many movies that can make a lot of noise, and the audiences of each work do not overlap, which is more suitable for us."

"You see the arrangement." In this regard, David Andrew is obviously the expert.

He nodded and said goodbye: "Then let's go back and contact the manufacturer to customize movie posters, and find someone to post them near the theater for promotion."

"Thank you for your hard work."

"This is our duty."

After saying a few more polite words, watching the other party take the copy, Lehman smiled at the two newcomers on the side and said, "Okay, it depends on Paramount's arrangement now. At that time, what the film can be like, I can only look forward to whether the audience and fans can accept it."

Wen Ziren seemed to be a little worried about gains and losses at this time, just like when Lehman made his first work "Buried Alive", for fear that if he failed, he would ruin his future directorial career. When he heard this, he smiled bitterly unnaturally.

......

Two days later, the promotion of "Saw" began to unravel.

Offline promotion, advertising push, poster posting, online hype...

Since there is only US$4 million in publicity and distribution expenses, after doing these, it will be gone.

At the same time, Paramount Pictures used its own channel connections to let Wan Ziren take several main creators to participate in the recording of programs on several TV stations, accept interviews from several media reporters, and hype it in some tabloids. This is a work produced by Lehman and a new work directed by the deputy director of "Bad Guys". As well as soft articles such as "the most thrilling movie in October", "If you can't scare you, I will lose" are also constantly outputting.

It’s a pity that these tabloids have little weight.

The gimmicks given are not hyped up, so I can only say that they are barely better than their previous lives. At least, there will always be a group of viewers who can notice that such a film will be released, which is not particularly unknown.

Of course, even so, it would be better than Lehman at the beginning.

His second work, "Three Idiots Make a Fight in Bollywood", is almost the same treatment. Didn't he also get a good result based on the audience's reputation?

After all, the final competition is the hard power of the film. No matter how good you play, you can understand what it is after you recognize the essence.

Just like a fortress, you are crazy about hitting a small ball, saying something about science fiction masterpieces, respecting the original work.

Bah, it's just a fool's romance movie. What kind of science fiction is playing? Be honest, there won't be so many people criticizing it. The key is to fool the audience like a fool, and it deserves to leave the game in disgrace.

As for a deer... forget it, let’s not talk about him anymore.

I want to complain about my hairstyle, let alone how I performed.

......

On October 9, Wan Ziren finally led the team to end the week-long tour promotion.

Perhaps the soft article has worked, or perhaps the name of the deputy director of "Bad Guy" is enough to be intimidating, or the name of Lyman (this is also specifically marked on the poster) is quite appealing. Anyway, on that night, some of the movie tickets released in advance by Paramount Pictures were sold cleanly.

The Grand Theater of China and China was organized early.

Wan Ziren is nervous and expectant, waiting for the release of his directorial debut.
Chapter completed!