October 10th is a very good schedule.

After all, it is not a place that is a must-fight for military strategists like the Christmas and summer seasons. If you choose to release it in October, there will be no major productions from major companies.

At the same time, those who can compete head-on with "Saw" are similar small-produced movies.

For example, Miramax's "Kill Bill" is another masterpiece by the geek director Quentin; for example, Bowei Pictures' "Legend of the Bear", OK, this one is not mentioned, it is an animation, and the audience is completely unfit.

Also, it is Warner Pictures' "Mysterious River", directed by Clint Eastwood, which is also his 24th work, starring Sean Penn and Tim Robbins. However, it is a literary award winning route and theoretically does not pose any threat.

If you count this way, it seems that only "Kill Bill" needs attention.

This is indeed the case.

On the evening of October 11, Braden Wyatt was listening to the report of the theater manager in an office in the amc headquarters office building.

As the largest chain theater chain in the United States, the arrangements for screening theaters are almost always based on detailed real-time market data.

"Boss, Miramax's "Kill Bill" has begun its first round of screenings. According to the summary data, the highest attendance rate of theaters is 80%, and the average attendance rate of the entire theater is 56%.

"Is that good?" Braden Wyatt smiled and said, "The average attendance rate can exceed half, and it has reached the screening expectations."

"Their promotion is good, and Quentin's signature is still very loud, so there is such a good attendance rate on the first day of the release. If the reputation can be produced, it will probably increase in the future. Boss, I suggest adding a few more theaters tomorrow to play their films to further expand the market capacity." The supervisor suggested.

"Don't worry, wait," Braden Wyatt asked, "Where is Paramount? The movie "Saw" they recommended was premiered yesterday. How is the movie going on?"

Main supervisor: "The data has not been summarized yet, and the people below are still calculating. I will ask them to answer the phone here later."

In the office, both of them were waiting for the news in silence. At the same time, not only amc theaters are doing this, but other chain theaters of all sizes are also conducting a new round of market research.

You should know that screening is also a business. Timely adjustments, arrangement of theater screenings based on real-time feedback, and squeezing the most abundant profit is the most basic operation of each theater.

They are not philanthropists, so of course they will show more movies from whoever make money.

"Dingling..."

The phone rang, and the supervisor suddenly stood up from the sofa, took the call, and asked, "How is it? The theater screening situation?"

"Supervisor Charles, several theaters in New York are almost full."

"Full?"

"Yes, the attendance rate is more than 90%. The managers of each theater chain hope that we can add a few more screenings to give "Saw" more screenings."

Two minutes later, another call came: "Supervisor Charles, Los Angeles Cinema requested additional screenings. Fans are still waiting in line for the show, hoping to add a theater."

"Supervisor Charles, news came from the Chicago Cinema, asking for an additional screening."

“…”

After calling one by one, Charles's hand was soft when he answered. After a little tidying up, Hui reported: "30% of our 56 theaters are full, 40% attendance is more than 70%. Most of the remaining ones are close to the average... This movie is very popular."

Although the American film market is the highest in the world, the base of some audience groups is there. Your works are more attractive to the audience, so the number of viewers of other film works will definitely not be much higher. This is competition. The attendance rate is a data that theaters value more. As one rises and the other falls, the effect shown is more intuitive.

At least after hearing such data performance, Braden Wyatt couldn't wait to ask: "Where is the box office? Have you summarized it?"

"I'll go urge me." Charles was also very accomplicated and immediately called the marketing department.

After a while, the office door was pushed open.

The marketing department, the assistant of Director Charles, came in and said happily: "Supervisor, president, good news, the market's reaction was very enthusiastic."

"Oh," Charles was delighted and immediately took the report.

After a few glances, he put the table on Braden's desk and said, "The box office of yesterday's midnight show and the first day of the first day have been counted. 56 theaters have been screened in total, with a total of 1.123,600 US dollars in box office."

The box office on the first day was over one million, and the movies with a small number of theaters were still screened. This market performance is very impressive.

Braden Wyatt thought, and asked again: "What is the box office in "Kill Bill"?"

Charles replied again: "Based on our release situation, the box office has accumulated 867,400 US dollars."

Originally, October schedule has always been a relatively deserted film market.

But unexpectedly, two sharks came suddenly. The data performance of "Kill Bill" was also very good. Although it was not as good as "Saw", it was definitely worthy of praise.

You should know that this is just a box office statistics within the amc theater chain. There are five or six large theater chain chains across the United States, and there are countless other small agents.

Based on the results, you will know that the box office and midnight show of these two movies will not be less than 3 million US dollars on the first day.

But those are nothing to do with amc.

They just want to occupy the market share they deserve, and to maximize their interests.

Braden Wyatt asked again: "How is the audience and the media reaction?"

Charles replied: "Most critics don't like "Saw", after all, it's not a subject that critics like to be happy with. But Paramount Pictures has made some efforts secretly, and the reviews are definitely positive. The audience is even more extreme. There are those who want to watch it again after watching it, and there are those who can't stand leaving the scene after seeing the first half. As for "Kill Bill", as always Quentin style, the critics' evaluations are slightly higher, and the audience is mostly praised, but the real performance is the data will not go wrong."

Braden Wyatt smiled and said, "The film critics are becoming less and less popular now, so we don't have to pay too much attention to them. A group of guys who take money and do things. Who expects them to be really pertinent? If you don't watch it, will the impact on the audience be less and less now? Let's just go, 30 theaters will be released tomorrow, 20 will give "Saw" and 10 will give "Kill Bill". As for what will happen later, we will arrange it later."

"Okay, I'll do it right away."
Chapter completed!