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Chapter 422

After attending the premiere, Lehman rejected Cage's invitation again.

He was not going to attend the remaining celebration party.

What is it that an outsider goes to a party between an acquaintance in a crew? This also disappoints Miss Diane, who wants something to happen and takes some benefits.

The next day, during the Christmas season where it was released, "National Treasure" relied on the popularity of the actors and its pretty good quality. On the day of its first release, it won a box office of 35.14 million US dollars in 3,017 theaters across the United States.

"The National Treasure" sold well on the first day of the box office, and the rise remained unabated by the film critics."

This is the main news title of the Hollywood Reporter that day.

It was Nicholas Cage who danced happily after getting the box office data, and he did not forget to inform Lehman to share his joy as soon as possible.

As for how bad the critics are, what they say is extremely mediocre, what they say is just the plot story in the first ten minutes of the movie, you can guess how the film will develop later, and the plot seems too slow, and there are still quite a lot of loopholes in the plot setting. When it comes to the ranks of popcorn movies, it is just average in quality.

A slightly more objective evaluation also means that the video has fully mobilized the audience's desire for knowledge during the viewing process, and the suspense is very appropriate.

Of course, the film critics are the most difficult group of fans in the world.

It's usually not enough to listen to what they say.

After all, Lyman alone knew that Warner, as the publisher of "New York Tour", had paid a sum of money to blackmail "National Treasure" to attack competitors. And the investors behind some of the works that were being released in the same period would never watch "National Treasure" buy the box office market.

As the saying goes, cutting off money is like killing a parent, who can you not behave?

In addition, most critics do not like popcorn movies.

Unfortunately, the audience is not as easy to deceive as before.

Even after the ban on Rotten Tomatoes is lifted, the freshness of the movie is directly reduced to 63% by negative reviews, which cannot prevent the movie from still being recognized by the market.

On the second day of the screening, nearing the early morning, the box office of "National Treasure" was also released the next day.

38.54 million US dollars, this is the answer given by the market.

Calculated from 12:00 the day before yesterday, the average attendance rate can basically remain at around 60%. With just two screenings in the morning, it won more than 11 million box office.

In the first three days of the weekend, it exceeded 100 million yuan with a very relaxed attitude, and on Sunday it even earned more than 42 million US dollars.

Shocked the eyes of many industry insiders.

If you want to say "National Treasure" is also a weird one. It is obviously not particularly outstanding in terms of theme selection or plot shooting, and it is also criticized by mainstream film critics, but the box office revenue is outrageously high.

It's a bit abnormal.

Why do you say so?

Because even the producer of the film, Touchstone Pictures, or the joint promotional agency of Disney Pictures, never thought that the film could exceed 100 million in three days.

They also made internal estimates based on the market prospects, and estimated that the box office landing point in the first weekend should be around 87 million, and the local profit will definitely be almost done.

But now, is the market potential of movies very sufficient?

However, if Lehman said, "National Treasure" is indeed not worthy of this box office, and it is inflated. The reason for the inflated height is the market choice.

Perhaps it is because this summer season is a bit too sluggish, and the audience's box office purchasing power has been greatly suppressed.

It was not until this time that the Christmas season was full of prosperity.

After all, if you think about it this way, the "Superman Team" produced by Pixar Studio is also a bit inflated.

The quality of this animated film is definitely not as good as "Find Nemo". It can be seen from the awards it won in the future, but its box office once caught up with Pixar's signature animation images like "Toys" and "Under the Sea".

If it weren't for the fact that the quality was indeed poor and the stamina was insufficient, it would probably be that the box office results of "Find Nemo" maintained by the international market have been broken.

Speaking of which, this year's summer vacation is indeed the worst in recent years.

All the top masterpieces produced by Warner, Universal, and Fox have failed, which has filled in for the quota of the year's bad movies.

Oh, Warner is two.

And this kind of mistake may be the reason why the box office market of the Christmas season is becoming more and more popular.

As for "National Treasure", it is just a benefiter of such market potential.

But the next week, "National Treasure" continued to carry out inhumane massacres of other movies. However, the total box office increase slowly.

Disney and Touchstone put more than 2,000 copies in this operation, and the screening was as high as 60%, completely squeezing the living space of other movies.

When "Superman Agents" fell into decline and the market potential was gradually exhausted, most of the screens drawn by theaters were added to "National Treasure", and the number of theaters directly exceeded 4,000.

On the market, there are only two ways for viewers to distinguish movies: "National Treasure" and other movies.

Because the total box office number of other movies every day is not as high as that of "National Treasure".

Play with a hammer.

As for continuing to touch the dark, it doesn't make much sense.

The so-called general trend has come true, and spending money seems to be wasted.

After all, the daily box office championship list is listed on the name of "National Treasure", so the publicity is simply too strong.

It was heard that Michael Eisner learned that Disney could make at least one million in this film, and the news that gold medal producer Jerry Brookheimer decided to cooperate with Touchstone to develop the sequel to the movie.

With such an developed gold mine endorsed, he seemed to have stabilized his position again.

Unfortunately, he offended too many people.

CAA, Jobs (the major shareholder of Pixar Studios was one of the projects that Jobs invested in when he was kicked out of Apple), and even the board members behind it also had many complaints.

This guy has a tough personality and can control his early and mid-stage control of Disney. In the later stage, he is completely a palace fighting king, kicking out many management teams who are not against him and offending all his partners.

One of the operations that I can't figure out is to have a falling out with the wallmen at Pixar Studios.

The reason for actively discarding a gold mine was just that Jobs hoped that after the five-year issuance contract would be completed, Pixar's interests could be improved, which is completely something that can be discussed carefully.

However, the trouble broke up and Jobs was so angry that he cursed, claiming that he would not continue to cooperate with Disney once the contract ended.

Michael Eisner also believes that Pixar achieved today's results through Disney's promotional channels. Without collaborating with Disney, their animated movies would not be able to sell good results.

Well, I can only say that when a person is old, his brain is not good.

Why is it so funny when I think of Disney that I begged Pixar to come back in the future?

Losing Pixar, what achievements Disney has made in the field of animated films?

Ten years ago it was "The Lion King", and ten years later it was "The Lion King"?

Fried cold rice is awesome.
Chapter completed!
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