There is no superficial glamor in the digital field, or in other words, all the special effects studios on the market are desperately spending money to promote technical reserves.

Black pointed out this point, "Speaking of this, James doesn't want to take on this burden. He wants to sell all his shares to management, but management has no money..."

If we talk about the digital field, there are three people who can't get around it, one is Scott Rose, one is James Cameron, and the other is Stan Winston.

In 1993, a former head of industrial light and magic special effects, a film director and a model sculpting and makeup master, founded their special effects company.

When digital technology first emerged, they had unlimited confidence and believed that the film industry would usher in a technological revolution.

In 1994, the digital field won its first project, "The True Lies" directed by James. After the success of the film, it also initially announced the existence of the digital field. It was that year that they gained a lot and were nominated for the Oscar. The Budweiser beer advertisement produced won the Golden Lion Award. The digital field instantly became the most popular visual effects company in the Los Angeles area.

But visual effects are still a new thing compared to the huge Hollywood. A movie project always needs to be controlled by budget, which also means that when budgeting for special effects shots, you can only guess.

Why?

Because the person responsible for making decisions always cares more about the transaction process than the actual price.

The digital field is a new force in the industry. Even with the support of James, his output is very low, and even for his project, he has no right to decide who to find the special effects work for the project.

The only thing James can do is to recommend that the studios they work with should put the digital field within their choice.

Because after all, this money is invested by investors like Twentieth Century Fox or Global, so it is natural that they decide to hand over the work to whom.

What can be done in the digital field? Can it be done.

But there is not only the digital field on the market. For producers, of course, whoever offers the lowest price will do it.

This involves bidding and industry suppression.

When producing "Titanic", Twentieth Century Fox almost wanted to throw James into the sea to feed the sharks. It was because the project was seriously overspent, and the project's special effects budget was only 18 million US dollars. At that time, the biggest competitor in the digital field was Industrial Light and Magic. They believed that "if he collaborated with Cameron for a movie, but he couldn't afford to hire his own company to do special effects, then we could squeeze out the digital field."

With this idea, Industrial Light and Magic took the initiative to lower the special effects budget and would rather lose money than suppress the digital field.

Then, in order for the company to have money to operate, James deceiving Twentieth Century Fox too much and expressed his willingness to accept a quotation of 18 million US dollars.

As a result, the digital field burned 27 million in special effects alone, which is not considered the reward for the digital field.

Of course, Twentieth Century Fox would not do such a high cost. Even though Titanic achieved unparalleled success, the industry reputation in the digital field has been broken - it was not achieved after signing a contract.

The same is true. The management of the digital field also had a rift with Cameron. Cameron believed that the digital field needed a new CEO to lead the company, but the board of directors disagreed at all and asked Cameron to explain the whole story.

At this time, Cameron also regretted establishing the digital field because he had no management ability at all, was domineering, and had a bad temper. In addition, he had been losing money in the digital field. Except for making some money in 1994, the rest of the time, personnel expenses were all in big trouble.

Furthermore, Cameron himself loves to enjoy it, spends a lot, and cannot afford the gold-swalking beast in the digital field.

Because the business model in the digital field has never been successful, how far can we go with the director’s personal projects?

From another perspective, the existence of the digital field has left behind very classic works in the film industry, but has never been economically independent.

But the producer is actually right. I will give you the project and you will complete the work for me. As for the suppression of the bidding industry, what does it have to do with them? They just need to keep their expenses as low as possible.

Therefore, if a visual special effects company wants to survive, it must have stable profit channels.

But Cameron has no confidence anymore. His good friend Stan Winston has also left the digital field, so he also wants to sell the burden.

If it weren't for the price offered by the old rival Industrial Light and Magic, Cameron would not be satisfied with it, and he was arrogant and did not feel that the digital field would be taken over by Industrial Light and Magic. Two years ago, the digital field would have changed its owner.

Then, the fate of this company that is enough to rank among the top three in the special effects industry has been tossing.

First sold to Indian giants, Reliance Media, and in 13 years it was sold to Xiangjiang Aoliang Group, completely transforming into the VR field...

Industrial Light and Magic rely on its position as the first in the industry and can get more opportunities, and it has the guarantee of the "Star Wars" series; as for Vita Digital, it is endorsed by the New Zealand government and provides very good policies. In addition, Peter Jackson's "The Lord of the Rings Trilogy" has just passed, and the marketing is done well.

Even so, if you make a lot of money, there is nothing, because the special effects technology requires you to burn money all the time, and it is very expensive, so you invest the money you earned again...

If you understand this, it is not difficult to know why Cameron sold the "money-losing product" in the digital field. He can't even get along with the management. He rarely goes to the factory in the digital field once a year. He has basically ignored it in the past two years, allowing them to take the profits and losses without saying that they make money.

After all, my former friends have become strangers, so it is also disgusting to see them.

As for Lehmann heard this news, he had the idea of ​​buying the digital field.

Visual effects are definitely the mainstream of future movies, and they are even now.

However, the burden is really heavy.

Even though Cameron really wants to sell his shares, he is not selling them at a low price. The market value in the digital field is still 300 million US dollars. Even if he is discounted by 150 million, Lehman can't take it out.

Or the acquisition of a distribution company has exhausted the savings saved by Firefly Pictures in the past two years.

No matter how good the results of "The Walking Dead" are, no matter how much subscription fees HBO receives, the sharing of the accounts with Lehman will not be achieved immediately.

If there are hundreds of millions of dollars in funds, even if they are just thrown into the bank, there will be a considerable amount of interest. Who is not dragging it to?

Too many film directors and well-known actors have sued the studio in order to get their own share.

Warner was thinking about maintaining the Firefly relationship, and it was impossible to divide the accounts in advance. At most, it would not be possible to follow the contract without delay.

And Leman was thinking about repaying this money to Gusta, and the money owed to bankers is not that easy to owe.

Then where should I find money?

Lehman doesn't want to miss the digital realm.
Chapter completed!