The first day of "Firewall" was 1,206 painting theaters, 1,748 "Curious George", and the third sequel of "Death is Coming" was quite optimistic, with 2,303 arrangements, but they were not as good as the three jointly released "Prada". The first day of "Prada" was directly held by 3,050 painting theaters, which is truly the highest-ranking film schedule for Valentine's Day.

The sun shone on the next day, and Lehman also learned about the results of the movie midnight show from Liam.

4.78 million.

After rushing to Firefly Pictures, Jon Felemay also called to congratulate him in a happy tone.

"The media rating of "Prada" reached 8.1 points, and the reputation of the movie has been preserved."

"Well, let's continue to choose to build momentum and capture Anne Hathaway's feminist stance and promote it again, which can attract more female audiences to the theater. Moreover, the competition during this period is not fierce, and "Prada" can completely capture the most market share and achieve successive championships."

After getting angry with each other, Lehman was in a good mood and took the newspapers and magazines prepared by his assistant and read them carefully.

These media reports, in addition to the fact that the financial backer is Warner or Paramount who doesn’t say anything good, most of them still have a fair evaluation, and even those who have received red envelopes to make money will also praise them.

——It has maintained a good reputation for media film reviews.

The Chicago Morning Post praised in the column: "The whole film "Prada focuses on depicting three female characters, creating different images of independent women. It is hard to imagine that such a workplace theme has produced such a social understanding."

"The film is full of wisdom and has a realistic position." - The Boston Globe

"The gorgeous dress and excellent fashion elements make this workplace drama more attractive." - Hollywood Chronicle

"I would like to praise the heroine Anne Hathaway. She has changed her beautiful role image in the past and is willing to sacrifice her to act ugly. I have to say that such an actress is worth looking forward to in the future."

......

Lehman browsed these media comments, praise or criticism, but he didn't pay much attention to it.

At this moment, only real-time box office results and internal audience reputation require special energy and guidance.

Moreover, Anne Hathaway's feminist character is actually very suggestive compared to the film, which is the most focused marketing direction for the next moment.

As long as this character is hyped up, the news about Annie before can be easily read.

——Hollywood, it is also time to know clearly what the prospects of the women's market have.

After continuing to discuss some details according to the promotion and promotion, Lehman and Liam began to be busy.

After a slight adjustment of the issuance strategy, Annie's image has also attracted more and more people's attention.

The so-called feminist style has actually become a big market during this period of time. After Anne got in, it quickly became the focus of media debate.

Therefore, the preview reputation that has leaked from midnight show began with "Prada", which was released on February 14. Its screening momentum has surpassed a number of new films as expected. After all, even if these movies did not encounter "Prada", they did not cause any waves of screenings.

Therefore, when the film's first day's record of 17.62 million US dollars was reported, it suddenly became very bad for Warner and Paramount - the number of screens of 17.62 million US dollars was not very high compared to the number of 3,050 companies, and it was even quite unsatisfactory for some masterpieces. However, the early expenses of "Prada" were less than 43 million, and the first day's record of 17.62 million was already a very good box office gain.

In particular, "Prada" is not a high-cost masterpiece. Although the marketing efforts are strong, it is just a comparison of costs. Such achievements are enough to show that the film's screening potential in North America exceeds 200 million. After all, it is nearly 17 million on the first day, and it is not a holiday like Saturday and Sunday. It is a conservative estimate for North America to exceed 200 million.

And, naturally, the daily box office champion was easily won by "Prada".

Thinking deeper, the February schedule is not really popular, and the audience base is limited. From this perspective, the box office results of "Prada" are quite impressive, especially compared with the second to tenth places, which is less than 40 million, the results of "Prada" are even more outstanding.

If the first-day box office is not enough to reflect the popularity of "Prada", on Saturday and Sunday, the two consecutive days of rising, the box office was again recorded at 19.87 million, 21.65 million, and the screening was 6 days, with a total of 89.82 million in the first week, successfully ranked the champion of the North American weekly box office rankings (February 13 to February 20).

Moreover, almost no one can account for half of the box office results of several other films screened in "Prada". Doesn't it mean that the movie has enough screening potential?

The next week, the movie successfully broke through the first box office threshold: North America exceeded 100 million.

On Monday, February 21, the movie once again earned 10.53 million. Of course, such a decline is normal and benign.

Moreover, due to the huge influence of "Prada" in the female fan base, the attendance rate of the theaters the next week was still pretty good, and the number of viewers who chose to watch it multiple times was always not low.

......

Outside a theater on Burbank Commercial Pedestrian Street, Lehman and Jon Fehrame stood aside, watching the large crowds of viewers coming in and out with great interest.

After watching for a while, Jon Feleme said enviously: "The reputation of passers-by has maintained a good reputation, and the attendance rate of the next week is still acceptable. The final results are never bad."

Lehman sighed and said, "It's a pity that it's off-season, otherwise there will be more viewers."

"The summer season is not something that we small studios can win. Now we can get more than 3,000 cinemas. In the summer season, if you want to get 1,000, you have to jump happily." Jon Feleme joked.

Actually, it's not a joke, it's even a bit sad.

But this is true in Hollywood. Non-top media groups are competing for markets that others look down upon.

After all, if Warner really valued the Valentine's Day schedule, he would not have released any movies like "Firewall" that are very niche and have no screening potential at first glance, so he can compete with better projects.

They don’t do this because they don’t pay attention to it?

After all, in their minds, even better projects will not be easily selected for a period of time before they can be launched into theaters.

However, despite saying so, Lehman was quite satisfied.

Even if the total box office of the movie does not reach the height of its previous life, the profit will definitely be more than given to the six major releases.

Furthermore, although February is the off-season, it can have the most tilt of theater resources. If the movies accumulated at this level can still have a good reputation for audiences, it may not be a low if it really wins the box office.

After all, no matter how good Christmas is during the summer vacation, it is under great competition.

Unlike now, it has been screened until the second week, and there is no rival that can pose a threat to "Prada", and it will not even be in the third week.

It can be said that the market benefits accumulated by easily winning consecutive championships are also extremely generous.

"When the movie attendance rate is less than 30%, the publicity will stop." Jon Felemay said again.

"Do as the rules," Lehman said indifferently: "If the attendance rate is low, there will definitely be no more investment. The three of us are jointly promoting and promoting, and it is appropriate to maximize our interests."

This is actually a means of joint publicity and promotion to protect the market.

If there is a problem with the movie and the market suddenly collapses, you should stop the loss in time. Otherwise, you will definitely not make much money even if you continue to praise it. Who will keep following you?

After all, everything is a dispute over interests.

If the six majors are not overbearing, how could independent studios stand on their own? If they cannot make money by jointly promoting and distributing, who will do their job together?

Lions Gate is willing to sacrifice its own project and also takes into account the overall situation and promote "Prada". Is it really because they are a group of philanthropists?

It’s not because "Prada" is so profitable that it earns more than 1,000 yuan a day, which is much higher than the pitiful millions of its own project, so how can it not be exhausted?

Once "Prada" cannot maintain this profit margin - after two or three weeks, most of the project's potential will be consumed, so naturally, you need to consider promoting your own project. Because at that time, the amount of money made is similar, so there is no need to share it.

Jon Felemay came here, and it was the matter of the joint venture between the merchants and the joint operations were about to be dissolved.

After all, everyone is gathering together to make money. When they are not able to make a lot of money, they must follow the promises at the beginning, get together and part with each other, and wait for the next opportunity to cooperate again.

Lehman also understood very well.
Chapter completed!