In a blink of an eye, the weekend was over.

After the premiere of "Unt Touch", the cumulative box office revenue reached 73.25 million euros after the first weekend.

Even based on the possible estimate of a single-week decline of 20% to 30%, the results of this film will definitely not be much worse in the next week, at least it will definitely exceed 100 million.

Compared with spending less than 30 million euros (including publicity and promotion expenses), "Unt Touch" can make profits from the box office market almost a foregone conclusion.

I had a premonition that there was a very likely explosion. Gao Meng, Baida and Europa issued a screening plan as soon as possible. In addition to investing more theater resources and communicating with theaters, I also conducted a questionnaire survey directly for the audience.

Compared with the first smaller scale, this time the survey has a larger scope, covering multiple cities and multiple regions.

As a result, the summary data shows that "Unt Touch" is producing a rare word-of-mouth effect. Many people who do not often watch movies are recommended by friends and relatives, and thus enter the theater. Among them, the situation of friends grouping to watch movies is mainly based on the situation.

These days, although studios like to use media and the promotion of advertisements has aroused the audience's interest in a certain movie, this does not mean that the communication between audiences is not important.

Moreover, the latter is difficult to guide by gimmicks, and most of them rely on the content quality of the video.

Therefore, when the three studios communicate with theaters, they have more detailed market data and future trends of the film to gain more market share.

Do you make money? If you have the same interests, you will be connected.

But there are always people in this world who are happy and others are worried.

"Unt Touch" is a big hit, which will inevitably squeeze the screening space of other movies.

Because theaters can also watch the food and serve food.

However, the worried people also have different attitudes towards the theater market under this situation.

Some people are full of self-comfort in Ah Q's spirit. For example, it's not too miserable, just make a profit, and you can't compare if you can't compare;

Some people think it is caused by the injustice of theaters.

Gillom is the latter type of person.

His company participated in the filming of "The Unspeakable" - a thriller, criminal film.

Before "Unt Touch" was released, the performance was quite impressive.

Although it is not a box office result that can compete for the ranking champion, it has also squeezed into the top five, with a cumulative total of more than 5 million euros in three days. It is obvious that it can recover the cost in less than half a month and generate profits. What is the result?

Gillom ran angrily to the hospital merchants who were familiar with his company. He suppressed his anger and asked with a smile: "Today's screening and screening scale are not right. Joe."

Joe is the manager of the Paris regional branch of Catoca Cinema, France.

When I saw Jiyom coming, I actually knew what the other party would say. It's not difficult to guess, isn't it?

Especially when you have had several deals.

"Oh, I forgot to tell you," Joe explained gently. "Today, we will cooperate with the screening of a new film at the headquarters. It is a science fiction work directed by Stephen Van Mill and starring Edward Speyers, Jeremy Irons, etc. It has a lot of investment and teenage audiences should like this type."

Gillom said unhappily: "Even so, we shouldn't squeeze the schedule of "Unsayable"? "Dragon Knight" is an American movie. Even if the box office is good, how many can you get? Americans are used to being strong. Moreover, "Unsayable" is also a new film, and it has not been more than a week since the screening, and the box office is also good."

When Qiao heard these words, he felt a little disdainful.

Of course, the arrangement of filming is very important to the interests of the hospital business. Although the share of "Dragon Knight" is lower than that of "Unsayable", it is more popular with the audience. If the amount is increased, I am still afraid that I will not be able to share the money?

Besides, the new film will definitely make room for release.

Will it be possible to reduce the screening of "Unspeakable" by not reducing the screening of "Unsense" by the most popular screening of "Unsense"?

Don't even think about it, this is impossible.

When it comes to filming, isn’t it just that which movie will perform better?

Some people will naturally give it much. Who made "The Unspeakable" fail to be a member of the sacrifice? Furthermore, this one is not the only one who lowers the filming schedule. In fact, most of the rankings are reduced.

Moreover, you are the producer of "The Unspeakable", and you will certainly promise your own movies the expected market effect in the future, but the theaters can see the results immediately and take the actual benefits of taking them into your mouth.

Qiao has worked for so many years and knows this very well.

This arrangement depends on the most realistic attendance rate and number of tickets sold.

French audiences are sought after "Unt Touch", and the screening rate is naturally the first, and the screening rate rose to 62,4200% in the next week; the second focus is "Dragon Knight", with 17% in the screening.

As for "The Unspeakable", there are already many films that can be arranged 7% of the time.

Qiao Tsenger comforted him: "Is there nothing I can do about this? You watch "Happy Big Foot". The cartoons that children like to watch some time ago have dropped from 22% to less than 4% now, and "300" is even lower than 0.3%. That is also a movie named by Lehman. Do you want to watch more of the other ones?"

Speaking of this, Jijom became even more angry.

Can this be compared together?

"Happy Big Foot" and "300" have been screened for more than a month, and the screening peak has long passed. Why don't you talk about the screening that someone else had scheduled a month ago?

Shouldn’t movies of the same period be compared with works of the same period?

The current situation is that the number of screenings of "Unsighted" and the first two is extremely different.

"Hu Qiao, don't you think this arrangement is unreasonable? The two of them account for nearly 80% of the screening schedule together. There are less than 20% of the other movies, and the screening period is still off, which is very deformed."

Gillom said seriously.

Qiao was still laughing, "No, this is the market and audience's choice. Think about it, if you give "The Unspeakable" so many films, can your attendance rate be maintained at 30%? But both movies are OK, and the screening situation is very optimistic. Moreover, this is not something I can decide. We also have our own rules."

"As long as there are too many film schedules, why can't "Unsay" support the attendance rate? Even if it doesn't work, the current arrangement is too outrageous. We were very low a few days ago, but now it's even lower. We are also a new film."

"Then I ask you, do you know the proportion of Katoka's revenue sources in recent days?" Qiao asked and answered: "In the second half of December, "Unt Touch" contributed nearly 70% of the box office, with an amazing return rate, while "Unsayable" may only account for 3%, and the return rate can only be said to be average. In this case, if it were you, how would you choose?"

Gillom looked at Joe with some disbelief.

But his tone of speaking was so certain.

This shows...

Gillom was a little depressed. He thought "Unsayed" was quite outstanding, but in the eyes of theaters, the feedback received by investing resources was simply not comparable to "Unt Touch". If the movie had not supported it with some specific groups, I would probably not be able to even keep this scheduling.

Nearly 70% of the gains in theaters come from a movie?

This is even more exaggerated than the popular Titanic on the screen back then.

What Giom is thinking about now is no longer about whether to schedule or not.

Such a string of data was smashed, and he was confused.

According to this attitude, can it be that if you become the annual champion and have to break the box office record?

By the way, what is the box office record?

In terms of the number of viewers, it seems to be the classic World War II comedy "Escape from the Tiger's Mouth" 40 years ago, with a box office of 173.3 million and more than 17 million viewers;

If you include outsiders, it is "Titanic", which is 217.8 million.

Suddenly, Gillom might have understood the powerlessness that other films had in the face of "Titanic".

No matter what aspect of comparison, it seems that the competition is not enough, so it is natural to give up the market.

Perhaps, it is a misfortune of "Unsayable" in the same period as such a movie.

If you face other top-notch movies, you may have better results, but if you have such a work that has attracted too much attention, who will pay attention to other things?
Chapter completed!