Marvel, Lehman has been making a lot of ideas.

Start by thinking about how to upgrade the business.

If you just want to achieve global distribution and even make better profits, then as long as you keep producing excellent and top-notch films and TV series.

This is why independent film companies are like spring breeze, and several companies make the box office list every year, but everyone is not long-term and unstable.

How was DreamWorks split? How was the new line acquired?

The reason is that output cannot keep up with profits, and once there is a problem with the capital chain, you have to bow your head.

Therefore, in the era of big IP, as long as the resources Marvel masters can be well developed and monetized, from film coverage to surrounding areas, and even increase the popularity of comics, thereby feeding back the establishment of the character's image.

Marvel is a gold mine, with the best acquisition target for sinking channels.

They started out as comics, and once occupied the largest market share of American comics in 1980, which was higher than DC. Of course, DC was already busy developing film and television dramas at that time, and the focus of the two was different.

Now, after Avi Arad took over, Marvel has not only its comics business, but also its own toy factory, stores, and Marvel Film and Television.

It can complement each other well where fireflies are insufficient.

Not to mention, 2007 is a relatively good time to acquire. In the original time and space, banks have increased the difficulty of borrowing companies that are not conducive to their operations. Marvel has relied on continuous lending to maintain operations. After raising the threshold, it is almost overwhelmed by debt.

In the end, Marvel's management forced to give it a try, took out most of its character IPs, and loaned 400 million yuan from Merrill Lynch to shoot its own movie - if "Iron Man" is not successful, Marvel will definitely be done.

Why dare to burn your boat?

This is because once bankruptcy, all shareholders of the board of directors will shrink greatly. In other words, it is a loss if they don’t fight. It’s better to make a big deal.

Since 2000, Marvel has always had the momentum of adapting works, but it has assisted other studios in developing, such as "The Punisher" and "The Blade".

Marvel is an amateur, and their idea is to cooperate and monetize character assets. If they weren't forced to do it, they wouldn't dare to develop independently.

On the other hand, after Lehman planned to intervene in this industry, he naturally asked someone to investigate Marvel.

As Joseph said, Marvel was not taken seriously at this time. The most valuable IPs, such as Spider-Man, X-Men, Hulk, and Fantastic Four, were all sold. The remaining second-rate characters were not taken seriously by several major studios. In addition, there were too few real excellent assets within Marvel, and even toy factories were trying hard to maintain them, and there was no room for comparison with companies such as Hasbro.

After all, DC even failed Superman, Marvel had some rags left, and wanted to take over, but had to bear huge debts and divest bad assets. Who would do such troubles?

This is why Marvel has not sold several times, but has been used by some Wall Street vampires to sell their assets at a low price.

At this time, Marvel is not considered debt, with a valuation of about 900 million yuan, which is seriously inflated. In addition, the debt is close to 1.67 billion yuan.

If you want to take over completely, Fireflies will bear a big burden and have to borrow money.

After two years of hard work, the funds to maintain operations and some project funds can be removed, and 1.1 billion yuan can be drawn. However, Landie Film also needs to develop, and 9 to 1 billion yuan is still within the scope of operation.

Needless to say, Marvel's value is just because of historical legacy and business problems that it has slowed down its own development. If you have some money, you have to return it to the bank.

Although Avi Arad only spent $50 million to take over Marvel, now Lehman has to spend more than one billion to have the possibility of full control, but after "Spider-Man" became popular, Marvel's stock price rose a wave and the situation improved a lot.

If we had not encountered the hidden dangers of subprime mortgages and banks tightened their lending business, Marvel might be able to live a small life, but it has survived for so many years.

......

CAA, Death Star Building.

Lehman met Brian Lord, one of the five core managers.

The two are old friends, they have worked together for a long time, and naturally have a friendly attitude.

Of course, Lehman came not for the sake of getting along, but for Marvel.

CAA has always had a tradition of pimping. When Sony acquired Columbia, Michael Orwitz helped him and finally charged a benefit fee.

Mainly, Marvel shareholders, large and small, can easily expose their intentions when they contact each other, and will increase their expectations, resulting in spending a lot of unnecessary money.

No one wants Marvel, but the value is low. If there is a sucker, you can take over it. You see if they raise the price or not, Lehman doesn't want to be cut off. Taking on debts is already the limit he can agree to.

So, while he was buying from the stock market, he started from inside Marvel.

The latter requires the help of someone with a wide range of connections, so CAA is naturally suitable for this job.

After explaining the purpose of the visit, he was naturally willing to accept it with the channel information and network of contacts that Brian Lord had. Anyway, if it succeeded, he would definitely not lose a big red envelope.

However, he felt that Lehman was a little unemployed.

It would be a bit too natural for you to make movies and buy a mess comic entertainment company if you don’t want to do it well.

Brian Lord thought about it for a moment and knew that Lehman was eyeing Marvel's IP image, but the problem was that Warner couldn't handle DC, and the development was not smooth. Without Spider-Man, is there anything worth paying attention to in the X-Men Marvel?

If you want to develop Marvel, Warner can acquire it 20 years ago.

However, this is someone else's business. He is only responsible for helping to make profits, and it seems that he doesn't have to worry about anything.

Two days later, the two met for the second time.

This time, Brian Lord took out a thick stack of documents.

It contains the financial details of Marvel in recent years, as well as information from major shareholders, including the unhealthy Marvel assets, bank recognition, and debt status.

More importantly, even the detailed management information, power factions and other things were investigated by the CAA.

No wonder Sony liked to ask CAA for help back then. With these channel information, the acquisition action was greatly facilitated.

At the beginning, Michael Orwitz was elected first in the Hollywood power list for three consecutive years, and the connections and information that CAA can accumulate are indeed amazing...

Brian Lord smiled and said, "Sony acquired Columbia for US$3.4 billion, and Panasonic acquired Global for US$6.6 billion. It is our operation. Small companies like Marvel are actually simpler. As long as they get the support of most of their shareholders, reorganize after completing the transaction, and delist."

——Private management.

Lehman glanced at Brian and said, "I personally look forward to cooperating with CAA. If things are done, 4% of the total transaction volume will be, the lower the negotiated price, the higher the share, how about it?"

Brian Lord's expression finally changed subtly, his smile became stronger and more sincere. Is it profitable? Who doesn't like it? "Mr. Rust, we will complete the acquisition negotiations for Marvel Entertainment. Please wait patiently for a while."

"That's thank you." - The transaction profit involved in tens of millions of US dollars, and it was their senior management who shared the profits, so this motivation was enough.

On April 20, the box office of "Juno", which has been screened for more than a month, has accumulated 113 million yuan in North America, 140 million yuan overseas, and 253 million yuan worldwide, which also makes industry insiders very envious of Firefly's development of another small-cost dark horse, making a big profit.

In addition, it is the casting work of "Twilight".

After receiving the invitation, Kristen Stewart and Robert Pattinson were inexplicably excited and quickly signed a long-term contract.

Of course, the main creators of the actors, including supporting roles, are all a series of long-term contracts.

The two unfamous actors have low value and no confidence to negotiate prices, for fear that the opportunity will slip away, so Robert's first film was $3 million, and Christine was even less, 2.2 million, because she is an actress, the rules of Hollywood.

Warner Studio, "Twilight" set.

The selected actors are being tried out and rehearsed. Because some preparations have not been completed, the shooting time is estimated to be in early June, but it does not prevent them from working hard for this and hoping to seize this opportunity to gain fame.

After all, the actors all know that Firefly plays a compliment.

In the afternoon, Lehman came over.

Christine Stewart looked curiously, and saw Lehmann glance casually and skipping her, and couldn't help feeling a little disappointed.

This person is a big shot in the industry. If he can hold on to his thighs, like Eva, he can still transform his status and have higher power, it will be much easier.

Unfortunately, people don’t pay much attention to her. I heard from the agent that he ordered his role himself. Is it just because it’s appropriate? I didn’t think about anything else?

Alas, why are you even more disappointed?
Chapter completed!