Wednesday, July 4th.

After the box office crazy in June, the market quota began to decline with the decrease in the number of viewers of several films.

But there are still some movies that grab the last tail and harvest the audience's wallets.

There are long queues in theaters across North America, because today, the 150 million-dollar production "Transformers" launched by Hasbro and Paramount will be released.

To this end, Hasbro signed agreements with more than 200 companies in more than 70 countries to vigorously promote the Transformers IP.

Paramount is also creating momentum, with more than one million yuan in publicity costs laid the groundwork.

This is actually the first blockbuster film that Spielberg and Paramount collaborated with him after DreamWorks was annexed by Paramount.

The filming of a movie version of "Transformers" is because it has very strong fan traffic support behind it.

To put it bluntly, Hasbro and Paramount both valued this IP and wanted to develop it.

The reason was that Spielberg reached a consensus with Lorenzo Dibonnavandula and Hasbro's chief operating officer Brian Goldner to provide copyright usage rights.

With creativity, the director Michael Bay found was no longer averse to the failure of "Escape from the Clones" and was able to suppress his own explosion scenes.

The film was completed at the end of 2006, and it took a while for the post-production to fail to catch up with the fiercest competition during the summer, but the audience base is also quite large.

After a trial, local theater dealers in North America gathered 4,050 theaters for the first round of screenings to see the market situation.

After the first day of the screening, there were criticisms and praises.

The main reason is that the movie viewing experience is very good. Have you ever seen the toys I played with when I was a child that would be available for a day when I was on the screen? It would be done if I could watch it very well.

When the protagonist's bumblebee transformed into a robot, the audience even more exclaimed.

All stunned.

Michael Bay is still very good at attracting the audience's appetite if he doesn't play in depth.

The audience is indeed shocked by these big scenes and today's top special effects technology. The pleasure brought by the eyes easily dominates the brain and is extremely stimulating.

When Optimus Prime said that, "Freedom and Rights belong to all living beings", it was the childhood of a person who once owned this toy.

The combination of sentiment and business led to the success of this film.

CV-22 tilt rotor, F-117 "Nighthawk" stealth aircraft, C-130 "Hercules" transport aircraft, C-17 "Global Overlord" transport aircraft...

In addition, Michael Bay's classic bombing scenes - although they are useless for the plot, they are just eye-catching, not to mention the multiple aerial flight scenes presented by professional flight troops and the interior of the Pentagon, which can satisfy the audience's curiosity and appreciation of cutting-edge weapons.

This guy actually knows what the audience wants to see. If he doesn't float, he will rarely miss it.

Until the end of the video.

The audience still discussed the characters in it enthusiastically, and felt the temporary sense of fulfillment of bombardment, so that the spontaneous Amway online was very strong.

Of course, the film critics are very determined and still mainly criticize.

However, Michael Bay was also used to being scolded and had a rather indifferent attitude.

According to the statistics of Rotten Tomatoes, the praise rate of "Transformers" after the opening of the painting is only 57%, which can be said to be quite low-

"Although childhood toys can appear on the screen, it is surprising and the special effects scenes are even more surprising, but to be honest, besides these, what else can you tell from this video?"

Most of the positive comments in the movie come from visual effects and action scenes; while the criticism comes from the plot and characters, which is very consistent with the mainstream voice of director Michael Bay's works.

But after scolding for so many years, this guy rarely fails in box office results.

As expected.

The box office of the paintings accumulated 70.5 million US dollars in three days, and the single-stage museum maintained around US$9,000, and injected a dose of strong medicine into the slightly sluggish market. Cinema vendors around the world are making money crazy.

Meanwhile, "The Dark Knight" is scheduled to be released on July 13.

Nolan's Batman trilogy 2 also opened the curtain of publicity.

In the newspaper, in addition to the soft articles of "Transformers", it is also the report of "The Dark Knight".

The hype is particularly hot. After all, Warner is also rich and powerful. After understanding the quality of the film, he is even more confident to invest a lot of resources.

On the poster, Batman stood under the building, and a lamp hit the classic bat logo. The dark style seemed to remind the audience of "The Mystery of the Shadow" from the previous year.

The background was boring, and the heavy night surrounded Bruce Wayne in the battle suit, with a tall body.

Another poster highlights the confrontation between Joker and Batman, and they are selected with very picturesque and topical characters.

Needless to say, the main creators have long been pulled by Warner to participate in various activities and interviews.

In the original time and space, because of Heath Ledger's accidental death, the attention is mostly on this, which brings great convenience and benefits to the promotion and distribution of the film.

But at this time, we focused on the main creator. Although it almost affected, the quality of the film was still the same.

Furthermore, Christian Bale's popularity needs no more. Fewer male stars of the same age are more popular than him. Although Heath Ledger has been questioned by some movie fans whether he can play a clown well due to his age, he has participated in several works by Ledman in recent years and is much more well-known than in his previous life. Although he is suspected by the audience, the publicity effect is still good.

It was a long time for people in the circle to see this scene.

Especially Paramount, as soon as Yah's release of "Transformers", Warner's masterpiece came, and he must be worried that the box office market would be squeezed.

But there is no way. This year's schedule is really competitive. Several major studios have launched projects. Who is willing to give in?

Anyway, this is the case with the five major players every year, and there are many competitions between them, so it’s just a real sword and a gun.

As soon as Warner made efforts, the early publicity costs were directly thrown into 50 million, which was close to 2/5 of the total cost of the movie.

Of course, subsequent promotions for release are equally important, and this money is far from the final investment.

Hard broadcast, soft broadcast, Internet, TV stations, and all channels continue to hype movies, thereby achieving maximum sound effects.

Only in this way can we drive a huge surrounding market.

You know, the first "Mystery of the Shadow" has already brought Warner 500 million US dollars from various interest chains. Only by making the cake bigger can you eat more enjoyable.

The continuous bombings from various angles are not inferior to the topic of "Transformers".

Batman fans have long been interested in the film, and there is also a craze on the Internet. I look forward to what kind of work director Nolan will bring them.

Finally, it was the evening of July 12th.

After finishing another day of creative conference, Lehman rushed to the Grand Theater.

Eva didn't come with her. She is now addicted to the production and cannot extricate herself. She stayed in the crew of "Twilight" and was unwilling to leave.

I heard that I had a good relationship with the director, so the two of them wanted to train a group of young actors.

Park the car and the dense crowds can be seen from a distance.

Lehmann won't walk the red carpet anymore. It's boring without Eva.

Of course, the preview ceremony held by Warner was still so starry-like.

At least the actors in the circle are unwilling to offend Warner, and they are just taking some time to play.

In the screening hall.

Lehman sat with Nolan.

Looking up, it was Heath Ledger, turning around was Little Little Zi, and even further away, Warner's senior executives also came, as well as many film critics and media...

It's a good thing that the market is too hot.

At least, the media are not short of valuable news reports.

"Lyman, I heard you've been busy with another movie recently."

Fox's people came to greet him.

When Lehman heard this, he knew what they had planned, and it was nothing more than winning the video to release it.

After all, the bigger the studios, the more they are, the more they are, to use their distribution channels and support their employees.

Lehman said casually for a few words and left again.

I asked you for Silver Movie Warrior some time ago, but I didn’t give you the copyright of Daredevil, so I didn’t have any room for negotiation. Now I have the attitude to come here to start business.

I sir.

Lehman was a little angry.

"X-Men" is so popular, he didn't mention the repurchase matter. He talked about two characters who had no development plans and were so stingy in the copyright Curtain.

At this moment, he suddenly looked forward to the Lions Gate coming to disrupt the situation and make the already chaotic film market even more lively. Is this convenient for Fireflies to develop sneakily?

If everyone is watching, how can we do things?

A few nagging words, in many complicated moods, "The Dark Knight" is about to be screened...
Chapter completed!