Fireflies are developing very quickly and smoothly, but there is a worry that has always been hidden in Joseph's heart - what should we do if the company's production business is no longer eye-catching?

Hollywood has never lacked studios that suddenly emerged, but they didn't last long. They were either acquired or went bankrupt, disappearing without a trace.

The reason for their failure is basically that they do not have a huge issuance system that can be deeply explored from top to bottom and sufficient funds as backing.

I won’t talk about the funds anymore, I can’t afford to do the film industry without money.

So how do you understand the distribution system? Is it enough to simply achieve theater distribution? Simple involvement in offline?

Of course it's not that simple.

The issuance model has been mentioned many times, fast and slow.

Fast, major studios are playing, finding a suitable schedule to push it to the theater, making the popularity as fast as possible, and earning box office while preparing for copyright development and authorizing the surrounding area;

Slowly means the film exhibition route, which requires high quality of films, especially literary and artistic subject matter.

The entire issuance system is divided into several levels and various backgrounds.

The first is naturally the theater chain, but it is very important to get the support from the theater chain. At this moment, Fireflies and Lion Gate are both at a disadvantage. They cannot squeeze into the summer vacation if they issue it alone. Christmas, giving it to others means cutting off their losses;

Second, DVDs, original soundtracks and other audio-visual products, among which Sony has the deepest channels and strong strength;

The third paid on-demand broadcast is mainly major TV networks, with several strong ones, and no special emergence was seen;

In the fourth and second round of broadcast, the buyer is still a TV station, but it is just used to enrich the selection of the film. It is of low value and mainly displays old films;

Fifth, it is the preview of authorized streaming media and hotels. Netflix has taken off and has occupied the largest market share. It is being beaten up according to other online playback platforms of the same type;

Sixth, image derivatives, Hasbro has the largest channel share.

A movie that sells a big movie, played layer by layer, is the total profit of output.

But what is embarrassing is that most studios cannot achieve such a complete development process. Even if the project itself is indeed loved by the audience, Fireflies and Lion Gate are already among the best, and they are still trapped in the lack of foundation.

You cannot get the best resources directly on the first level, and you will naturally not be able to tap the maximum value of the project in the future.

As it accumulates again and again, the losses will of course be huge.

Because it does not have the strength to achieve in-depth development around copyright, many times, projects of the same value can earn 200 million yuan, and Firefly can earn up to 150 million yuan, which is also the most fundamental reason why independent studios cannot truly become stronger.

There is more than just director Lehman in this world who is good at making movies.

Although I made money by developing excellent works and hit box office works, there are great hidden dangers.

Just like DreamWorks is split or acquired, you succeed in 10 projects. As long as you fail several times in a row or lose a masterpiece, you can lose all your accumulation of 10 movies in a moment.

Because DreamWorks cannot play in-depth development, many of the profits were made away by the five major ones, but when they fail by chance, DreamWorks alone bears them.

In other words, if you have money, you can make money, and if you have tricks, DreamWorks will fill in it yourself.

This is why some people joked that Michael Bay's film "Escape from Clones" broke DreamWorks. Of course, DreamWorks' funds cannot support a failure. At most, can they mortgage copyright loans? Marvel can borrow 450 million yuan. Could it be that DreamWorks could not lend at that time?

But some things add up, including operating costs, and the shareholders of DreamWorks suddenly don’t want to play.

And where is the plan that Lehman proposes now?

Because it can truly touch on the shortcomings of fireflies, improve the issuance structure, and deeply sink channels.

Some movies have not had high copyright value, but for companies like Marvel, which started with comics, it is different.

Even if derivatives are not popular, it is good to feed back to other departments of Marvel Entertainment, and it is good to hype comics.

Furthermore, Marvel has its own toy factory and sales stores, but the number is too small, concentrated in bustling cities such as Los Angeles and New York.

In other words, if Lehman's plan is successful, the popularity of the characters will be superimposed and complementary, and it will definitely expand the image value, and then flow into the entire issuance system, creating profits continuously, forming a deep-rooted and huge financial backing.

In this way, fireflies will have their own advantages.

Even if one of these projects is not satisfactory, it can reduce losses through these channels and continue to increase the copyright value.

......

Without the success of Marvel in later generations, this concept of film creation that was leading the times would be like a layer of window paper. It was clearly touched but could not be opened.

Joseph kept thinking about the possibility of the implementation of the concept in his mind, and the more he thought about it, the more he felt it was feasible.

The two chatted for a while, and assistant Metz knocked on the door and entered after obtaining permission.

"Is there anything wrong?"

"The results of "I Am a Hero" released yesterday have come out."

“Have the market data been summarized?”

“Aggregated.”

When Metz received the report, he immediately came in to notify him, and he also knew that the boss was concerned about the matter.

After all, this is the last film produced by Firefly this year and the sequel to "Travel in New York". It is related to the future project operation direction and cannot be missed.

"How is the grade?" Lehman asked.

"I am a Hero" started paintings with a total of 3,240 theaters. Yesterday, it earned a total of 38.32 million, with an average single-player revenue of 11,800, because it only accounts for 34% of the screening schedule, and the attendance rate remained at 92%. "Mess first reported the box office record.

Both Lehman and Joseph smiled.

It seems that the results on the first day of the movie’s release are pretty good, much better than the first one.

In this way, it did not waste two years of preparation. He also took out the "The Walking Dead" to cultivate the market, and finally he was able to harvest a wave of fan wallets.

"What about the audience evaluations collected by commissioned statistical survey companies?" Lehman asked again.

"Investigators scattered around the world summarized more than 4,000 viewers' reviews, of which they were amazed, 70% of them were rated A, and only 6% were dissatisfied. The rest felt that the film was well shot."

Lehman leaned forward and said, "What do you say on the theater line?"

"President Liam just heard news that the theater businessmen are ready to increase the screening, which will probably increase to 3,800 from next week, and the screening will rise to 45%."

At this time, there were not many excellent works in the film market, and all theaters were not happy. They finally encountered box office sales, and they were still very active in bringing audiences into theaters.

Liam didn't take the initiative to come to the door, and the theater dealers had already come up with a suitable expansion plan.

"Help me have an appointment with Jon Felemay. In addition, I informed Blue Die Film's online publicity department to ask them to find more water troops and cooperate with word-of-mouth PR, and increase the additional publicity budget of 5 million US dollars." Lehman continued: "Now is the time to expand its influence and positive image of the film, and let them come up with a feasible set of topic marketing."

Metz responded and turned around and left.

Joseph listened on the side and suddenly asked, "Are the Lion Gate prepared overseas?"

"Just about to talk to them and ask how to issue it."

"Will we give priority to cooperating with Lions Gate in the future?"

Lehman nodded, "Although Lions Gate has a shallow foundation and resources in terms of channels are inevitably insufficient, for us, it is the one that can be put forward the most, and the others are not so easy to talk to. Of course, some projects that are more worthy of promoting the copyright market are still connected with Fox or Warner. In short, don't put eggs in a basket."

Upon hearing this, Joseph also understood that doing so would cooperate with the company's film source, which would provide some more guarantees for circumstance considerations.

On the other side, the top leaders of the Lion Gate were also excited.

Although the distribution commission obtained by cooperating with Firefly is lower than the average in the industry, why are their films so popular?

Just after "Twilight", another "I Am a Hero" that is not inferior and even more prominent, is extremely helpful to Lionsgate's overseas business.

Not to mention, the audience group of "Twilight" is too single, and "I Am a Hero" is obviously much more reasonable. The age distribution ranges from 16-year-old teenagers to middle-aged 40-year-olds, with the largest number of viewers around 23-27 years old.

Then, Lehman and Jon spoke with a phone call, and naturally asked about the overseas release of the film. After receiving a positive answer, he hung up satisfied.
Chapter completed!