A new week passed by, and box office data related to the North American film market was also released smoothly.

Compared with the outstanding weekend results of the first week, even though the box office of "Iron Man" fell a bit, it still dominated the list with its outstanding market popularity, leading other movies during the same period. In the end, the box office in North America reached 193 million yuan and 342 million US dollars worldwide.

However, "The Groom is Not Me", which ranked second last week, dropped to fourth because of the huge decline. It only earned 562 US dollars in the new week weekend. Now the second place in the list is the comedy "Surrogate Mom", produced by Universal, which has earned 13.42 million yuan.

Perhaps it is because there were no more impressive movies in the period except for "Iron Man", so the box office of the next week was more than 45 million less than the previous week. Compared with the market for "Spider-Man 3" screenings in the same period last year, it fell by 18%, but it was still 55% more than when he was the champion in "Mission: Impossible 3" in 2006.

From this we can also see that the North American film industry has grown very well in the past two years.

On May 14, "The Ninth District" was completed.

After returning to Los Angeles with the main creator of the crew, Kevin Feige quickly found him.

"Boss, I'm facing a bottleneck now. Amazon's orders are too delayed in delivery. Many customers have called and complained, but the goods are still piled up."

Kevin frowned and reported with a bitter look on his face.

"Didn't you communicate with Amazon?"

"After communicating, their reply will be coordinated as soon as possible."

After careful understanding, Lehman also found it troublesome.

The main thing is that Amazon does not pay attention to the various peripherals of Marvel launch, and then the movie is hit, and the number of orders placed by fans who are interested in it is too large to deal with it for a while. After all, the American e-commerce system is already very scammed.

In addition, there are discounts for purchasing peripherals and Iron Man single-book comics during the screening period, and the audience is very happy to spend money. The number of orders is increasing every day, which makes the delivery pressure even heavier.

You should know that Americans like to participate in similar promotional methods, such as discount days like Thanksgiving, and it is not surprising that customers crowded shopping supermarkets.

In other words, people all over the world may be able to take this trick.

There is Double Eleven in the Mainland, and although the United States does not have such a statement, there are many same methods. When it comes to promotions, people will inexplicably be stimulated to shop. Even things that cannot be used at all will be bought, not to mention movies, especially comic adaptations, projects that have always been very easy to sell.

But the biggest reason for the American e-commerce pitfall is the speed of shipment, and it is simply that the labor costs are high.

In the United States, as long as everything involves a large scale of workers and has a union as a backer, many things are very funny.

Can you imagine that even if the goods are sent out from the warehousing process, if you want customers to receive what they bought earlier, you have to say hello to the courier and indicate that you can pay a tip to enjoy better service?

The short distance to the United States is simply a express delivery myth, because no employees will work so hard, and customers will not get used to it.

Of course, the movie fans who placed orders online did not think about receiving the goods within a few days, but it has been a week since I didn’t even see a shadow of express delivery, so it’s normal for some small complaints.

"Oh, with Amazon's size, what good can it be? It's not just us who are scolded by customers. Amazing itself is also subject to delivery speed?" Lehman was speechless.

If you don’t do this, go to Fed Express. Good guy, I guess you won’t expect to see an increase in shipments and a higher transportation fee in half a month.

The logistics system in the United States is hard to describe. In 2020, it may not be better than any high-end express delivery company in China.

This is a human problem, not a money problem.

The union is awesome, and you don’t work overtime, and you don’t want to increase the salary. People don’t care about the salary increase. What can you do?

Lehman logs into the backend of Amazon's own management store and opens the data statistics column directly.

Since May 2, "Iron Man" was officially released, the sales of comics and surrounding areas have begun to skyrocket, and they are selling very hotly.

Putting aside the distribution channels for physical store customers to come to the door, Amazon has added 102,000 Iron Man single-books to Marvel, and more than 60,000 sets of figure models of various prices.

Later, Lehman checked the traffic records and found that as more and more viewers have watched the movie, it will take a while before the popularity will slowly disappear.

I think that from movie tickets to spending money on other things in the movie, the conversion rate is not low, and once you buy it, you usually buy comics and figures together, only senior Marvel fans only prefer it to the surrounding area.

Lehman's expectations for the surrounding market of "Iron Man" were to stop leaving too many spiders in the morning. They could generate billions of profits, so we must have one or two billion.

He vaguely remembered that Iron Man's future value is not inferior to that of Spider, otherwise Colombia would not have surrendered. If it weren't for the interests, could he take out Spider and put it into the Marvel Universe? Let Marvel Entertainment share the benefits - it's not because it can create more value after joining, and Colombia feels acceptable to share it.

Now, Lehman has experienced Disney's daily experience - what is the box office? Just keep the bank, I just want to make money offline and surrounding areas, which is comfortable.

It's so cool.

......

The next day, Marvel Entertainment held a small meeting.

At the meeting, everyone was in a wonderful mood. Such profit creation speed was something Marvel had not enjoyed in the past 20 years. It also made some people feel that they entered the film industry and had a boss who knew the market very well. He was still not short of production capabilities, and what kind of energy could it burst out.

——In the past, I was really mined by others by holding gold.

After the meeting, Lehman called Kevin Feige and directly ordered: "Iron Man and Hulk are two projects that have been decided to operate this year. Now they are on track, and the work of adapting other characters must be put on the agenda."

"Captain America? Thor?" Kevin immediately became interested.

"Well, apart from that, my idea is to cooperate with animation and TV series."

Kevin hesitated for a moment and said, "What does animation mean?"

"Have you watched Superman animation? I remember that it was very popular before. My idea is that we can also learn from the ideas and create an Iron Man animation, which is specially for children to watch, with a lower style and not very profitable, but it can cultivate audiences. Maybe after a few years, they will become loyal fans of Marvel when they grow up."

Well, Lehman wants to learn from DC, and directly reach out to the next generation, so that Marvel can become a part of the childhood of some viewers earlier.

Even this animation was produced and transferred directly to the TV station at a low price, without involving the second round of sale, and was provided for free after the first round. Anyway, the cost was not expensive, so it was just regarded as a publicity expense - just like "Rainbow Cat and Blue Rabbit", the animation is not profitable and the image authorization is profitable.

"I'm fine with this."

Kevin thought he wanted to do 3D animation, and this rash entry into an unfamiliar field may lead to a failure. Who knows that Lehman meant to create a "short-made" planar two-dimensional system, so there was nothing to worry about. At worst, just like the boss said that those who spent it were just laid the foundation and started publicity.

"Then, what are you going to film a TV series?" Kevin asked again.

"The Hell Kitchen and Roaring Squadron are tentatively involved in the former. The main characters involved are Daredevil and King and as villains. Superheroes appearing in areas such as Luke Cage, Iron Fist, and White Tiger are used as supplementary Easter eggs, and the latter only highlights Nick Fury's experience before becoming the director of S.H.E.L.D.."

"Will it be too fast? These characters are not very popular. Moreover, we don't have the copyright of Daredevil, and the previous film of Fox's title failed."

"Some original dramas can still attract audiences without any popularity? As long as the story is told well, there will be audiences. It cannot be limited to fans. Although Marvel started out as a comic, it does not have to copy the comics. As for copyright, I will find a way."

Is it because Fox's unsatisfactory results in "Darkward" were not satisfactory and caused losses that he had the chance to get it back?

Thinking about it, it seems to be right. It's worthless anyway. If you wait a few years before you shoot, you will automatically return to Marvel, but Lehman doesn't want to wait.

Hell Kitchen will be Marvel's top adaptation direction in the field of TV, which is very suitable for linkage.

Kevin nodded, "Okay, I'll put my plans on it."
Chapter completed!