Robert Iger looked at the departure of the distribution executive Moyz and couldn't help but pinch his eyebrows and suppress his annoyance.

"President, do you want to criticize?" Deputy Ronan asked from the side.

"As soon as possible, let the publicity department make a plan as soon as possible to lower the unfavorable comments, otherwise I am worried that the overseas market will also be affected."

"yes."

“…”

The new weekend passed (May 16-18), "Naria Kingdom 2: Prince Caspian" won the weekly championship with a score of 56.6 million US dollars, but Disney was not happy.

After all, the production cost of 225 million yuan and the promotional expenses invested in more than 60 million yuan are shackles of film performance. Moreover, the number of theaters openings is as high as 4,320, and it only got this box office in the first weekend. It is nothing to be relaxed to defeat a strong enemy who has been screened for more than two weeks.

Looking back, in 2005, the opening work of the "Lion, Witch and Wardrobe" of the "Narnia" series both had a record of 65.6 million US dollars in the first week, and the global total box office reached 745 million. However, with a weak start like the second part, it basically couldn't keep up with the first part's money-making pace. Not to mention that the money was higher than the first part, which was a waste of time.

Robert Eiger's view on the performance of the film at this moment has been followed by the fact that he had to increase the publicity fee to guide the audience's evaluation, and he was a little disappointed.

In his opinion, any non-better market reaction that is out of the plan means that it is difficult to recover and turn around. The best thing to do is to minimize adverse effects and protect the copyright peripheral and offline markets.

In other words, the box office market has lost, but the IP value should not fall too much.

As long as the public relations are properly developed and offline, Disney is the kind of operator that can squeeze out the wallets of children's parents.

However, that's it, Disney executives are simply not optimistic about the project's returns.

......

Lehman looked at the market report in front of him, and watched "Iron Man" being squeezed and retained most of the box office share, and was very satisfied.

During the three weekends this week, the film earned another 31.2 million US dollars, down only 38% from last week. It was because of the appearance of masterpieces and the box office results were lasting.

From the analysis of the box office reduction curve situation alone, "Iron Man" is even more attractive to the audience than last year's "Spider-Man 3".

Similarly, "Iron Man", which fell to the runner-up of the list, has so far reached 257 million in North America. It is no problem to pass the 300 million mark in the future. It is very likely to become the first film in 2008 to have a local box office of over 300 million.

After "Prince Caspian" topped the weekly list, "Love Las Vegas" produced by 20th Century Fox rose to third place, with a weekend income of US$13.9 million, only about 27% lower than the first week of release. This shows that the creation model of "big cast + small farce + vulgar romance" is still a magic weapon for production companies to make sure they make money.

Compared with these people, the first-line work "Speed ​​Racer" with a box office blast in the summer of 2008 finally appeared. It ranked fourth with only US$7.6 million this weekend, and the cumulative box office on the 5th was only a pitiful US$29.8 million, which was "declined" almost every day.

If you compare the production cost of the video of 120 million US dollars and the promotion cost of more than 40 million US dollars, Warner Studios is a bit missed and went to grandma's house.

However, when facing the media, the Warner operation officer refused to admit defeat and was stubborn to the end, believing that it was Larry Wachowsky and Andy Wachowsky's brothers who failed their trust and messed up the project, but this attracted Wachowsky's complaints, saying that the production team sent by Warner repeatedly interfered in creation and interfered with their shooting ideas. In short, no one wants to take responsibility for a split-off conference.

As a genius director who once filmed the "Matrix" series, he lost most of the audience's reputation with a slippery wave. Many fans who went to the cinema for their names angrily yelled online: What kind of garbage film was filmed? The whole movie was so colorful that people's eyes hurt, and they didn't know what to say, and the narrative was messy.

Faced with the accusations from fans, the Wachowski brothers were speechless.

No matter how much you blame it, it is impossible to dismiss the relationship that messed up the classic animation adaptation of "Racerman".

......

It's late at night.

Outside a mansion, Robert Downey Jr. was supported by Susan and returned to the car.

Seeing the man's expression of feeling uncomfortable after drinking too much, Susan felt very distressed.

Since "Iron Man" was a hit, Donnie, as the starring actor, naturally rose and was chased by people in the circle.

So for granted, invitations to various cocktail parties and partyes are also indispensable.

Image, fame, and value, this movie that is not unsuccessful has brought many benefits to Donnie.

Although the salary for the actors is not high, including over 200 million in North America, Marvel held a celebration banquet to each of the main creators of the crew. Downey directly obtained only 7 million yuan in the "Iron Man" project, but indirectly, for example, the recent endorsement of several brand names has earned more than 10 million yuan.

Plus, Marvel's surroundings are very good to sell.

The transaction revenue on Amazon has reached a very good $35.575 million, and the average Marvel figures, models and Iron Man comics single instinct create 14.23 million in value per week.

In other words, even if the overall income trend is declining as the screening time increases, it can almost reach more than 85 million US dollars by the time the movie is painted.

This is just an e-commerce platform, and store channels such as Hasbro and HOT TOYS have also benefited a lot. As of May 16, "Iron Man" sold 294,000 affordable figure models, making a profit of more than 52.6 million yuan, accounting for 72% of the total, and 97,900 medium-sized figure models, making a profit of 27.314 million yuan, accounting for 24%, and 16,300 high-end fine products, making a profit of 14.096 million yuan, accounting for 0.04%.

The project generated revenue in three weeks of revenue and image derivatives earned 129.58 million yuan.

In addition, if the image elements of the leading actor are used in the authorized brand derivatives market, the actors can enjoy the share.

Give an example.

Marvel Entertainment is collaborating with Aberp; Fitch, one of the largest affordable casual clothing brands in the United States, to launch clothes with the image of Iron Man and clothes with the blurred contours of Robert Downey Jr.’s face, 17,000 pieces were sold in just a few days.

Among the 6,000 pieces sold by the latter, the average selling price of clothes is US$75 and the income is 450,000. Among them, AF takes the lead, including publicity, and channels to share 94% of the profits of 432,000, and the remaining 18,000 miles, the producer takes 40% away, and Downey takes 60%, which is 10,800.

In other words, if he adopts authorized products with his own image, he will get almost 10,000 for every 450,000 income generated. This is definitely a good source of profit, because it is a long-term investment.

This is why Donnie in his previous life relied on the role of Tony Stark and was elected as the top ten most valuable male actors in North America for many years, and ranked first behind him. You should know that "Iron Man" was the fastest to be promoted in two years. During this period, Donnie will not lack money when he is promoting, appearing on the show or helping the brand stand up for endorsements.

Even if he wants to be more low-key and does not often appear in the media, he is always one of the most profitable male stars in Hollywood.
Chapter completed!