After "Invincible Hulk" entered the stage of striking, the main creators and trailers, and the details of these videos began to be disclosed, which naturally triggered a lot of discussion.

Online.

Many viewers who have only watched "Iron Man" and don't know that "Hulk" has failed have mostly expected it. After all, they are different heroes under Marvel. It seems that the exciting battle scenes in the trailer are not bad; but Marvel comic fans and viewers who have been fooled once are not that easy to talk to -

"The first Hulk was filmed so embarrassingly, do you still need to film it? So many heroes, why do you still film it?"

"Marvel has expanded, and the Hulk can't show any taste. Do you want to learn from Warner too? But the problem is that the director is not Nolan."

“It’s pretty cool to watch the trailer.”

"Maybe the essence of the whole film is in the trailer. I can't get any interest anyway. What's the point of being photographed as a violent bruce Banner?"

"I admit that Lee Joo is still awesome in filming, but he is not suitable for Chaoying, and he doesn't feel comfortable watching it."

“…”

"Boss, the movie-watching polls for "Invincible Hulk" are not very good."

In the office, Liam said with some concern.

"I know, let's watch it after the movie is released." Lehman put down the market report on the new week of "Iron Man" in his hand and was quite calm. "When Batman restarted, he never stopped questioning until the first part was released, and the second part exploded. The more they scolded, the more they cared about it, and they were just afraid that we would mess it up again."

On the Marvel Comics popularity list, the Hulk is ranked in the top five all year round, and there are many fans who care about it.

This is like the failure of adaptation of a very popular novel. Everyone is angry that they do not fight and say sarcastic, and it is better not to shoot it, which will ruin the original work...the mentality is similar.

If you want to introduce these people into the theater, it is obviously useless to rely on publicity, and you must prove the quality of the movie.

"By the way, let Global prepare to expand the Hulk's surroundings, and contact the brand and distribution channels must start."

Liam nodded and turned away, while Lehman continued to check the latest data in his hand.

Speaking of which, this year's summer vacation is particularly lively.

Except for "Iron Man" who won the box office list for two weeks, the others quickly got on the top and were quickly squeezed out by the new film.

On the weekend from May 30 to June 1, the movie version of "Sex and the City" came strongly, winning a premiere of 55.7 million US dollars in one fell swoop, directly dragging Spielberg Lucas Ford's luxury creator "Raiders of the Lost Ark 4: Crystal Skull" down from the championship, and breaking the box office of "The Demon Wearing Prada" which is also a female theme, setting a new record.

In this batch of new films released, "Stranger" starring Liv Taylor also achieved a good result of 20.7 million US dollars, which has washed away the gloomy downturn of this year's horror films.

To be honest, "Crystal Skull" is not unfair.

The film itself is too marketing, the audience's expectations are too great, and the market reputation is not very good. In addition, the popularity of "Sex and the City" has accumulated, waiting for a wave of explosion for 10 years, and it is also very fond of the themes of the majority of female audiences. If you go to the streets these days and look at the fans queuing up in the cinema, you will find that women's money is still easy to make, provided that they are willing to spend the money.

Of course, compared to the crazy madness of "Twilight" by young men and women, the age distribution of "Sex and the City" is generally larger, mostly sisters.

Because the TV series "Sex and the City" was premiered on HBO TV in the United States in 1998, and then gradually became popular all over the world and became a cultural phenomenon among women. The audience at that time grew up and became the main force of the film, most of whom were over 30 years old.

In addition, there are too few films dominated by female audiences in the market. Generally, people think that romantic love comedy is "exclusive to women". But if you carefully study the distribution of the movie viewing market, the popular romantic love comedy in Hollywood has a large part of male orientation, and women are not always the main force in watching movies.

Strictly speaking, works such as "Twilight" series, "Prada", "Angel Love Beauty" and this "Sex and the City" are purer films, rather than pseudo-female themes with more female characters but more revolving around the male protagonist.

You should know that the films given in the examples all account for more than 70%. If the remaining male compatriots who have to play movies with their girlfriends or wives will be removed, this proportion will further expand to women, and typically make money from female fans.

As soon as the market report was released, 85% of women in "Sex and the City" won the championship in the first weekend, which once again allowed Hollywood films to know how great the market potential of female audiences is.

Perhaps it is precisely because there are too few films that can meet the viewing needs of female audiences, and that a movie that is above the level and more thorough is so popular among women.

"Sex and the City" doesn't need much publicity, just like "Twilight". With tap water, many female viewers spontaneously watch it, invite a few best friends to enjoy this rare wonderful time that belongs only to women.

Can you imagine that many women immediately buy tickets and watch another show after watching it?

This situation makes people feel that this society is not very gentle to women. Even the themes of movies are mainly male, such as science fiction, super English, actions, and adventures. Almost all popular themes in Hollywood at this time are male.

So when "Sex and the City" releases kindness and the film is well shot, it is easy to get enough rewards.

If you have to say what success lies, just sum it up in one sentence - never underestimate the depth of women's wallets and consumption power. Even if the critics mainly criticize and ridicule the film, they cannot appreciate the female spirit. They think that it is delicate and artificial and pretentious, and their enthusiasm for watching the film is still high.

However, it is also true that movies like film critics can sometimes be seen in the opposite direction. After all, movies they are optimistic about rarely make box office profits.

In terms of ratings, "Sex and the City" Rotten Tomatoes are 55% fresh, media ratings are 54, and Yahoo scores B-, but it has a completely different result from reputation.

Just like "Twilight" was criticized, girls don't care that others call this movie a bad movie. After all, Mercury people can't understand Martians, and it is the right way to treat comments as air. For Warner Pictures, which only estimated to open paintings of 25 million to 35 million US dollars, they were already overjoyed.

Similarly, because "Sex and the City" reached the top, "Crystal Skull" fell 53% directly, accounting for 46 million US dollars, but the box office has accumulated 216.9 million yuan, which is still decent;

However, what is unexpected is that the third place on the list is not the later screening of "Prince Caspian", but the "Iron Man", which has endurance as lasting as an Iron Man.

The box office fell by 30% and earned 14 million yuan. It is another super work that has exceeded 10 million US dollars in the first five weeks since "Spy Shadows 3". The 14 million US dollars is the second in the fifth week of revenue in history - the first is "Nania Kingdom 1: The Wardrobe".

The film was released for 31 days, with a total global box office of 537 million, and a total of 284.6 million in North America, ranking 35th among the top 50 most popular in the United States, and there is still further market space.
Chapter completed!