Many people in this world have a "terrible" perception. They believe that the big people in the upper class can live in drunkenness and dreams every day, and work is just their entertainment.

But how is this possible? You cannot make a rough conclusion just because you see the untouchable wealth that some people have. This argument is criticized as hating the rich, and it is also a word that the rich people actively promote.

Because of their happiness, ordinary people can't even imagine it.

The chief of a small oil country complained to reporters: "I am so rich (with a net worth of hundreds of billions), I insist on working for three hours every day, and even take the initiative to work overtime..." - Because in their circle, I really make money while lying down, and he is indeed the one who works very hard. At least, in addition to being reincarnated, he is a prince at birth, and he is at work.

On September 18, at around 9 a.m., Lehman arrived at the company.

This time, a series of chain vicious responses brought by subprime mortgages almost did not affect him. Even because of the continued increase in unemployment rate and the economy declined, the entertainment industry has risen in part. The beneficiaries are the entire film and television market. You can even say that this is an opportunity for the film and television industry.

After all, whenever the economy is in a downturn, people will turn to buying cheap enjoyment based on their own consumption capacity. Although movies are not necessities for daily life, they have both cheap and enjoyable functions, which can bring psychological comfort to consumers.

This is the economic theory of the "lipstick effect" that economists first proposed during the Great Depression in the United States in the 1930s - people are not really not rich in their pockets, but their income and expectations for the future will be reduced. At this time, the consumption of commodities is first cut, such as buying a house, buying a car, travel, etc. In this way, there may be more "free money" than normal times to buy some "cheap non-essential things".

For cultural and entertainment consumer goods, "content is king and service is the first" that is always the iron rule.

In the economy is in a downturn, the pressure on life will increase. A heavy life always requires relaxing things to relax yourself, so it would be better if the entertainment market is not expensive.

People do not lack the money for a movie ticket, but they lack the courage to go upward.

And the week after the Lehman Brothers fell, the screening of "The Scared Love of the Lone Castle" is the best example.

After this dark horse in his previous life had enough theater resources and promotion, it exploded with amazing market potential. It directly earned 37.84 million yuan in the first week. You should know that the total cost of this film is only 26 million yuan.

Of course, if the market reaction is good, it doesn’t mean anything. So this week, "The Lonely Castle" won the weekly championship, but the second-place "Hawkeye" premiered 3,200 venues, won 29.2 million;

The religious romance film "Fireman" produced by Samuel Gordon Films, which invested only 500,000 US dollars, was released in 839 theaters, and the weekend box office also reached 6.51 million US dollars, which also surprised many box office forecasting institutions.

In other words, the box office of the movies that ranked high on the weekly list were quite "irrational" and "extraordinary", and under their leadership, the movie market in the third week of September was 37% higher than the same period in previous years.

What is this concept?

The relatively deserted film market in September achieved a record of no less than March and April. No matter how it was, it could only be analyzed, it was the audience's problem, not the movie problem, because except for "The Scared Love of the Lone Castle", the other films had average ratings, and the freshness of the rotten tomatoes did not reach more than 60.

Conservatively estimated that according to such a box office trend, "The Scarlet Love" alone can bring the company no less than 120 million in profits, because the film was carried out by Blue Die Pictures in North America, and Lions Gate took over overseas with a very low commission.

In the company.

Director Juan Antonio and the crew and other filming creators have arrived. When Juan parked the newly bought car, he still had an expression of excitement on his face.

He is also excited that the film is loved by the market, the excitement of being recognized by the audience, the imagination of the future, and the excitement of the current box office, Firefly Pictures will give him the market rewards in addition to the director's salary.

According to the agreement, he can get a maximum of 1.5 million US dollars.

In Spain, many people, no, are they the vast majority of film and television practitioners who have never seen so much money in their lifetime and are sent to their pockets with sincerity.

When Joseph, who was in charge of the handover, said to him that he valued Director Juan more than an optional tool, he showed a rich and gentle attitude towards others and could make people feel close.

Although the other people are not as much as 1.5 million, on average, there are still 2.3 million, which is equally happy.

This is truly facing the shock of money, and it is different from the visible salary extra irrational bonus. He participated, the project was successful, and he shared the benefits.

Although this money is a drizzle compared to the company's revenue, "Iron Man" has just brought Lehman more than $800 million in profits.

"Next, it's time to help Thor find a publisher."

On the other hand, Lehman, who was not at all concerned, has begun to find Kevin and Liam discusses the schedule of the other two works Marvel is filming.

The final landing point of "Iron Man" is 332 million in North America, ranking 30th in the box office list, with a global total of 622 million, while "Hulk" is much worse, with a global 265 million in North America and 517 million in the global world. If we only look at the benefits generated by the box office, compared with expenditure, Universal and Marvel earn very little.

Moreover, because of the signed issuance terms, Marvel of the Hulk project was divided into 37 million yuan, while Universal only earned more than 4 million yuan - the publicity cost more than 70 million yuan. However, because of the performance of the copyright market and the family entertainment market, Universal can still earn no less than 150 million yuan, and is having fun secretly - it is already a surprise that a hiding project can make so much, and there is no need to compare with the big Iron Man.

Speaking of which, I’m even more jealous if Spider-3 earned more than 1 billion in one piece?

"Captain America has Fox, Iron Man has Warner, and Hulk is Universal, so Thor let Sony Columbia release it." Liam said quickly.

This is actually something Kevin could think of, because judging from his boss’s layout, he wanted to bind several other studios through the Marvel project and cooperate with them to use their channel resources to develop Marvel IP.

You know, even Disney did not eat alone in his previous life, so Mann Media, which lacked distribution resources, naturally could not do it.

Furthermore, this has another advantage, which is to enhance the expectations of people in the company circle and achieve the goal of future independence - everyone is a partner of interest, so naturally, it can tolerate the fact that Fireflies have overseas channels. After all, a Lion Gate has already lived a good life.
Chapter completed!