Burbank, Columbia Pictures.

"Chief, the internal trial held by Marvel yesterday responded well..."

As the president of the distribution department, Gareth Antoinette is of course very concerned about the upcoming projects.

After all, it is about to enter the forefront of the summer season, and Fox's warm-up for "Captain America" ​​has gradually begun. After the series, Thor, which is ranked in July, naturally, we have to take a look at the effect of their two companies in advance.

"How did the hospital business arrange it?" Carlos raised his brow, "Will the thriller that Sony's classic confirmed to be affected?"

"The results of "Iron Man" and "Invincible Hulk" are there. Everyone wants to bet on the money for "Captain America". If nothing unexpected happens, the scale of opening paintings will not be less than 3,700. As for "Famous", the audience will be different and the impact will not be too big."

Sony Classics serves as a searchlight in Fox in the entire Sony Media Group system, and also focuses on discovering art films or small-cost themes. "Famous" is a product of this kind.

But then again, the competition this summer is still very fierce.

In early May, there will be Captain America, Star Trek, Angels and Demons; in June, there will be Terminator 2018, Adventures of the Flying House, and Lost Continent; in July, there will be Ice Age 3, Thor, Transformers 2, Harry Potter 6...

Just this list of movies shows what kind of box office carnival it is.

The only thing that is uncertain is who succeeds greatly and who fails to meet expectations. After all, the audience's mind is sometimes easy to guess, but sometimes they can't figure out anything.

But this is undoubtedly a summer vacation worth looking forward to for movie fans. The quality of the film source has improved and is definitely friendly to the audience. Has the choices become wider?

......

April was the time when "Fast and Furious 4" gave the Universal surprise. After Vin Diesella launched the third outline "Tokyo Drift", the third outlined "Tokyo Drift", was just average, so anyone thought it would suddenly explode in the fourth part.

The box office revenue of 72.5 million yuan on the first weekend of the release, which set the film a new weekly box office record for the new film released in April - the record holder before that was "Anger Management" released in April 2003, with 42.2 million yuan;

It also set the film a new weekly box office record with a car-themed movie - the previous record holder was "Racing Story" released in 2006; it also set a new weekly box office record for Universal Pictures, and the previous record holder was "Lost World: Jurassic Park" released in 1997.

All of the above can be seen that the world has inexplicably picked up a gold mine.

They even went to investigate on-site why "Fast and Furious 4" could create such results. It turned out that most of the viewers who watched the film were young fans under the age of 25, accounting for 75% of the audience, of which women accounted for 45%.

What's more interesting is that this movie has more or less been exposed to the first three DVDs or watched them by chance on TV, and is very excited about the racing scenes inside.

How to say it, there is a sense of absurdity that the seeds sprinkled at random bear fruit, because it is not difficult to deduce that the reason why the audience of the fourth part increased was that after the series copyright was promoted to the family entertainment market, it gradually accumulated a certain number of fans, and caused a qualitative change.

This is like a novel that has never been very good. After a few years, it suddenly became popular, which is due to uncontrollable audience factors.

Of course, "Fast and Furious" has begun to attract money, but Universal's conservatism is simply not involved, so Lehman has never paid attention to this series.

Large studios rarely transfer copyrights. Fireflies have passed the time to work and save capital. It doesn’t matter. Anyway, the box office market is so big, no one can eat all the profits, so why bother to spend time everywhere?

Furthermore, paying too much attention can easily make people feel unfaithful and have too many traces.

If you think about those things, it is better to think more about how to hollow out DC, integrate the best comic IP resources, and open up the comic universe.

After all, Lehman knew how fucked Warner's management was.

For the DC department, not only does the mother-in-law take care of her, but even her mother-in-law's mother has to be involved. Various laymen lead experts. This is why Lehman always insists on separating Marvel Studios from other companies to maintain its production independence.

Nothing else, the word "right".

If Kevin Feige doesn't do this, he will inevitably be restricted because the veterans of Marvel Entertainment and the existing company management system will watch Marvel Studios become more and more out of the world?

Anyway, Lehman didn't want to see a case like "Watchman" appearing on Marvel, with nearly 100 million yuan in spending, and North America was barely over 100 million yuan. Due to the lack of a fan base overseas, he gained a bleak box office, so he won more than 74 million yuan. In the end, he had to rely on three edited versions of jokes to recover. It was simply...

In the conference room.

Lehman sat first and was planning for the final summer battle.

"Everyone, Captain America is scheduled to be released on May 1. The biggest competitor in the schedule should be "Star Trek" released on May 8. However, under the impact of the latter, whether it can stand firm is not the focus of our concern. If we are not strong, the painting is not eye-catching enough, and the momentum is not released, it will be useless. Our current goal is to implement the publicity plan well..."

Lehman took out a promotional campaign to connect with Fox and turned on the screen to display it in detail. Whether it was Marvel veterans, Marvel Studios Kevin Feige and other management executives, as well as the core of the distribution team that Liam combined, they couldn't help but exchanged their eyes excitedly.

There is no way, this huge chain of interests from box office to peripherals and offline is integrated step by step by step. It has the wealth and of course has motivation.

"Basically, there are three directions, one is the offline modes such as main creative roadshows, talk shows, radio, and hard broadcasting, posters;

Second, all partners assist in publicity to expand exposure to users. This time Pepsi has also joined the camp. They will simultaneously launch Coke with Captain America's elements at the end of April;

The third is the support of online copywriting, video highlights and embedded advertising, etc. in Marvel Community, Amazon, YouTube, etc....

These marketing, advertising space and other promotional expenses, excluding the expenses of cooperation, Mann Media will account for half of the cost of the film, which means that the early publicity expenses will be around 70 million..."

To be honest, Lehman was still a little worried when he threw out the money, but because his contract with channel dealers stipulates that the publicity scale should not be less than half of the total expenditure, otherwise they would not spend time hyping up the movie with the investment source.

In fact, Lehman himself still had a psychological expectation, because although Captain America has reduced some logical and exciting flaws, such as leading the team to charge and cheating his brothers, and reducing the abuse of patriotism, filling some gaps.

But in terms of the smoothness of the plot, the attraction of the audience and the characterization of the characters, it is definitely much worse than "Iron Man". At best, the war scenes are not in the pediatrics and look like playing house. After all, the Russell brothers are more than one level in terms of large-scale scheduling than the original director. The picture is richer in the sense of layering. It will not become an anti-German drama once it involves military operations.

Not to mention that it is as real as "Black Hawk Down", at least Captain America is not awkward to show off without the camera, but in Lehman's opinion, Captain America 1 naturally has a threshold for plot conflicts, because it is necessary to lay the groundwork, and it is not as big as Tony Stark's transformation, from playing dandy to taking responsibility, which makes the audience very impressed.

It’s like when the latter came to a major civil war incident, the dramatic feeling came out naturally.

In this way, we know how many roads Marvel has paved for linkage and which plot has more dramatic conflicts. Don’t they know? But it is to reasonably lead to the characters, increasing the risks and reducing the upper limit.
Chapter completed!