Chapter 895
"The results are good, and the reputation is still above the level. Captain America's early box office has been a good start. To be more precise, our goal has been initially achieved. 320 theaters have won a total of 5.77 million, with an average of 18,000 US dollars per studio. What's a pity is that the upper limit of the theme seems not high, and everyone is tired of watching the war drama."
On the phone, Liam stayed at the forefront of the release and summarized the situation in other theaters after the premiere, with a little sigh in his words.
In 2009, American audiences became more difficult to serve after experiencing many routine baptisms.
This is like the fantasy development of online literature, where the break-up flows to the invincible flow at the beginning and then to the teaching flow, and the mutated son-in-law genius flow. It is definitely not pleasing to the current audience by using the previous routine market, and the same is true for "Captain America".
Of course, this does not mean that the popularity of the character is not good. Captain America's average entrance rate in advance can see that the number of fans of the three Marvel giants is very considerable. Only, the appearance method in the comics that was more in line with the audience's aesthetics was not very good to improve the sense of pleasure, and the appearance was not easy to show.
You know, the older generation of action movie stars are now in decline, and war dramas are essentially in the field of action, and it is also the most portrayed subject period in World War II. The audience feels familiar with it no matter how they shoot it, so it will naturally not be fresh.
Although comic fans are quite interesting to see the effect of restoring the screen, it is undeniable that the first part of Captain America's appearance was not high, and its biggest function was to lay the groundwork and guide the occurrence of subsequent major events.
For example, after the audience finished, most of the evaluations were not many outstanding scenes. Apart from the promise of the dance and the death of Bucky, there was nothing too much to do, so it was not to say that the camera and scene scene were not handled well. Overall, Captain America's image, with a mindful and responsible attitude, was considered to be standing.
After the phone was hung up, compared to Liam's little unwillingness, Lehman felt a little relieved.
He received the linkage report of mutual support with various brands, and thought that under the guidance of the Russell brothers, there was a more friendly audience feedback than the previous version, and the profit margin was likely to be expanded.
After all, the greater the influence of Marvel, the lower the market threshold. Captain America's first part is better, and the role it plays is to rise in all aspects.
This is evident by the fact that after the first Women's Federation gathered, other role IPs became more valuable.
At such a critical moment of development, Lehman is willing to strive for the film itself to make such a slight progress.
Similarly, after the audience came out to speak out, the American Captain America, which was already at the center of the publicity, had more attention-to-review signs of discussion on major forums this night, and the daily active users of the topic doubled instantly. In addition to the usual question of whether it is good or not and whether it can be watched, fans are also happy to discover the little surprises hidden in the film.
This has become a joy to watch Marvel movies.
For example, Mr. Stan Li played the role of the five-star general of the Army in Captain America this time; what exactly does the World Tree symbolize? What impact does the Red Skull raise the Rubik's Cube with bare hands and the foreshadowing that finally sinks into the glacier...
Many fans who have read the comics and have some understanding of the relationship between Marvel characters and the plot direction have boldly speculated about this, which has led to more details being discovered, which has also released a positive guidance effect on other swaying passers-by who want to watch the movie, and may also bring friends to watch the movie together.
In the online public relations department of Landie Pictures, everyone has experienced responses to similar responses. They have to maintain the image of Marvel for a long time and spend a lot of money. They will appropriately guide the direction of fans' topic discussions, and they will not prohibit emerging media platforms such as Youtube from using Marvel elements to make self-made videos for profit.
Lehman is more open to copyright than Disney, after all, Firefly doesn't have that much energy to build a global legal department.
Therefore, as long as it is not excessive and slightly infringes on Marvel's copyright field, Lehman's attitude is to acquiesce.
Such practices that can increase IP traffic and expand influence should be used to release goodwill.
As long as the original film is not placed on unauthorized media websites or department stores that print Marvel elements have not been negotiated by Marvel, and the situation is serious, Lehman will not send out the weapon of the International Protection Law of Copyright.
In this regard, Mann Media may not be able to achieve more favorable protection as Disney, but perhaps Marvel's spread will be faster and wider, because it does not restrict secondary creation, and no matter if fans who devote themselves to the ACG atmosphere of Youtube, B station, A station, Niico and other ACG atmosphere make profits in the process of spreading Marvel, it will undoubtedly expand the audience.
It can be said that Lehman has devoted a lot of thought to Marvel. He also hopes that Marvel can become an indispensable member of the global IP list earlier, and hopes that the huge cash flow brought by this brand in the process of expanding its territory can feed back the shortcomings in Mann's media's media heritage.
However, compared to Lehman's satisfaction with Captain America's market expectations, Warner, who also holds a huge comic resource, is becoming more and more depressed.
In order to better develop DC, they felt that they had the audience's preferences after "The Dark Knight", and established a project with a deeper deconstruction of Super England. At the same time, they also found Zach Schneider, who quickly amazed Hollywood with the support of Lehman, as the project director. During the preview, Warner and others felt that they were able to pass, but why did they collapse like that again?
If you lose money, you will definitely feel uncomfortable, and your energy and financial efforts have not received the rewards you deserve.
But it's fine if you just do this. Winning and losing, winning or losing, or even bringing surprises. Shocking is a common situation in film production. But DC is unlucky, how did his arch rival Marvel develop so smoothly? He has touched the market every time?
Why? Why? Why?
Jeff Jones, who was the chief creative officer of DC Entertainment at the time, felt very hurt. He was involved in Marvel Comics in his early years. Later, after he switched to DC Comics, he provided many ideas for the "identity crisis" incident, and created a large number of original characters such as Star-by-Star Girl, which were gradually entrusted with important tasks.
Just after 12 o'clock in the evening, he stayed up late to read the script of "Superman Prequel" Season 9 "Absolute Justice" and clicked out the parts that needed to be modified. He emailed to other episode writers, and then received a call from his subordinates.
Chapter completed!