A few more days later, after several rounds of negotiations, Dennis Villeneuve joined the crew with a salary of 2.3 million.

After the news was released, the director's reputation expanded as expected, but most of it was questioning by movie fans and media. It was once among the top ten of Yahoo topics, causing a lot of disputes.

Some people say that Robert Downey Jr. is the soul of this series. He is still there, so it’s nothing to change the director;

Some people also say that Lehman made this movie, which attracted so many viewers (there are crazy fans who express their support below), otherwise why is a character in a comic that is not considered the first-tier team? His results are even better than Captain America and Hulk, and he sells the best in the surrounding area;

Some people are even more dissatisfied with the Marvel executives who would hand over such an important movie to an unknown director who has never heard of and don’t know where it came out. Even if they change people, Lehman doesn’t want to direct and has no time, so they have to find someone who can be used. Isn’t this trying to ruin Iron Man? Oh, Albatross Films is not counted as a small role that is not a card director, which means he is not even bad?

Of course, Lehman, who made the decision, would definitely not pay attention to these remarks, even those media wanted to interview him.

Netizens' memories are limited, and this kind of thing will disappear after a while. It may not appear until the movie is screened next year. Instead of wasting energy to fight verbal battles, it is better to think about other things.

Hasbro Headquarters.

Lehman took Liam into this office building with a strong artistic style - painted, models of their own products, and image maps everywhere.

"It's quite good at playing." Lehman silently evaluated, and the bumblebee model with a 5:1 ratio is standing coolly.

In recent years, Hasbro's business strategy has been to adopt a three-pronged approach to increase corporate revenue - that is, to increase core brands of toys and non-toys; determine business opportunities and innovative products; and sign licensing agreements with major companies in the global entertainment companies or cultural fields.

In addition to taking over Marvel's orders, the largest supplier of Star Wars derivatives market is also Hasbro. Of course, that IP also has many partners and complementary resources.

However, Sony's ace IP Spider-Man does not borrow too much external force. They have more background than most companies. Who makes Japan the most successful IP operation area?

In the top ten global IP rankings, Japan occupies 5 seats - Pokémon, Katie, Bread Superman, Mario, and Jump.

What's even more outrageous is that in the comics industry, the market value of young jump can surpass the 10 Marvels before it was acquired - 99% of the profits of this comics club come from comic magazines and comic books. As of 2009, it was US$10.1 billion and US$9.7 billion respectively, which can be regarded as a mythical existence in the comics industry.

On the contrary, other IPs are developed through multiple channels, including TV, movies, games, clothing, figures, etc. The young jump adheres to the old-school thinking and only focuses on the comics industry. Even if it is visualized, it does not interfere in the business.

Of course, it was a problem for the two of them to come here this time.

Brian Goldner, then chief operating officer and director of Hasbro, politely met the two.

In the office, after being polite, the other party started to talk about the topic first, "Because of the decline in the box office of Captain America, sales have also dropped rapidly in recent days. When the painting was first opened, they could have a derivative revenue of about 20 million yuan a day, and it was slowly rising. It may be less than 7 million in the past two days. Should we take some measures?"

Faced with Brian Goldner's suggestion, Lehman was not in a hurry to express his opinion. He first asked for some benefits, "Why, your company is preparing to support Captain America and jointly build momentum to increase popularity?"

Hasbro is not a short-sighted company. Their senior management has held many meetings based on the increased revenue after obtaining Marvel's authorization. They have long reached a unified goal to hold this card. In the past few years, the distance between countries has become shorter and shorter. Even if France does not have a very mature peripheral market, Lehman has other options, such as Disney, Sony or Sanrio...

Brian Goldner calmly released his goodwill, "What about you who have added 20 million new exposures?"

"We'll contact Fox, TV commercials or something, in short, we're acting in one go."

"We have to hurry up. The more we drag it back, the faster the heat will dissipate. When we enter a stable period, we will not provide extra channel resources, and we will uniformly indicate the turnover arrangements for the specific situation." The other party looked serious.

Lehman nodded, everyone knew this truth.

Besides, "Transformers 2" will be released in a while, and Hasbro will definitely shift its focus.

He knew all this, otherwise he would not have arranged Thor to be released by Sony Columbia. Their peripheral model is also mature. If Hasbro is supplemented, he would have to worry about not being able to convert the market properly, and Marvel would suffer losses, and it was nothing more than sharing benefits.

......

"Remember to let PwC check the specific accounts, and also notify Fox as soon as possible, and the last wave of publicity will be launched to attract some traffic attention."

"They will cooperate. Captain America's overseas box office has exceeded 150 million, which is a business worthy of investment and good returns."

"Well, the profit margin at the box office is still considerable. After all, there are fewer steps to pass. Although the sales of the Marvel adapted project in the surrounding area is very good, it can also integrate other businesses and make money with supporting facilities, but the net profit is not high, and all you earn is hard-earned." Lehmann said dryly, making Liam resist the boss's bragging and unable to interrupt.

According to this set of fallacies, because the Marvel project's box office returns ratio can account for more than 30% of the total results, and the offline market can hold more than 40% of the profits, it is less than 30% of the derivatives market (specific analysis of the specific cooperation model, too many channels and manufacturers), and the authorized market is rare even 1 Chengdu.

Little do we know that the cumulative value of the latter is far above the former, with less share but not able to withstand the total amount - although most film and television works that lack basics earn more than the latter.

Take Captain America as an example. If you only calculate the box office and offline family entertainment market, this project can be achieved in the Firefly system. "Twilight" can be done, and it can be surpassed, because the Twilight series has less investment and high output, and the typical high-profit series is really better than the total output. Although Captain America is worse than Iron Man, it is not easy to overcome by a project adapted from a popular novel.

Nothing else, the audience base and the Easy Communication Index are obvious that a cultural brand like Marvel, which has been laid for decades, has a great bonus effect.

To be more pretentious, a business worth more than one billion is a failure for Captain America, and this kind of achievement is not unreplicable.

Marvel's money-making model has always been a cumulative expansion. With the wider the project development, the more audience, the higher the popularity, and the more explosive the communication, the easier it is to make more money, and even accumulate to a certain level. The capital is strong, and it can even weaken the impact of the quality of the film and satisfy pure consumption.

It was only after he took over Marvel that Lehmann discovered more specifically and carefully how fast the company's rise was. He also thought about why Firefly's business was only about 1.5 billion yuan in the best time of the year (in 2006), and Marvel may easily surpass a sequel after the first phase.

Comics are like games, and the audience updates quickly. It may take only three or four years to make a popular game, but this type of entertainment carrier can easily have market value added.

To be simple, you played a game before, but then you didn't play it anymore, but the game suddenly made a movie with the same name and went towards film and television. Do you watch it?

You have never played this game, but you have heard of it and come into contact with it. One day, it made a movie. You watched it and thought it was okay. When you became interested, will you take the initiative to get in-depth contact or just go to play it yourself?

Similarly, Marvel became active in the 1950s and has influenced many people. This is the greatest wealth in itself, but it lacked guidance before and the method was wrong. Once activated, the copyright value will certainly explode.

In other words, every potential customer may become a Marvel user. Isn’t that strong?
Chapter completed!