July 22, 2009.

Because after the editing of "I Am Legend" was completed, Lehman returned to Los Angeles.

Before this, some behind-the-scenes or poster photos that were attracted by the appetite of movie fans have also maintained a lot of attention.

But just like the ending of the series (as long as it is not a bad end) always arouses the desire of movie fans to watch the movie, the title of the Zombie Trilogy has gone on over time, and with the quality of the film above the level of "Travel to New York" and "I Am a Hero", it has finally been recognized by many viewers. Even "Resident Evil", which has good results in later generations, was under the zombie series launched by Fireflies.

Of course, Fireflies also occupy some investment share in Resident Evil. Strictly speaking, the two companies are jointly expanding the market and cooperating with win-win cooperation.

As for the quality of "I Am a Legend", Lehman just wants to say that Director Za is worthy of being a poor idea. Although this guy never writes scripts by himself and has poor literary skills, he has always been very good at grasping color tuning and his personal understanding of the beauty of the film.

Just as "300" highlights violence: passion and blood;

The use of light and shadow in "Watchmen" has made people enter the Ukiyo-e that was lost in the 1930s and 1960s in the United States - raining cities, dirty streets, and heavy atmosphere of the times from the cold and old cities, a sense of despair to pessimism and confusion and nihilism rising above it - the black and white light and shadow that covers the entire film is exactly what those who love it like;

When I am a Legend, I am separated from the first two "noisy" zombies and humans' battles, the film suddenly became quiet. The dizzy like the evening became the main tone of the play, uneasy, crazy, obsessed, leisurely, and even self-exile. The empty image aura completely continued the blur of the last human being as the core, which was very consistent with the theme.

In the editing room, looking at the director Zha who had been busy for 2 or 3 weeks without going out, Lehman was not stingy to praise him, "It was very good to cut, this version will be the final version released in theaters."

Director Zha smiled relaxedly, because here, he didn't have to worry about anyone jumping out suddenly and picking out all kinds of "mistakes", nor did he have to crazily compress the duration for the huge amount of information - "I am a Legend" would not encounter such a problem, and Fireflies are not Warner either.

Soon, Liam received the instructions and put down his work. While coming here, he contacted the Lion Gate to prepare to set the promotional schedule for "I Am a Legend".

Jon Felemay and the senior executives of the distribution department arrived happily. After greeting Lehman in a familiar way, the focus of everyone's concern was still on the project itself.

Not to mention anything else, "Travel in New York" has more than 400 million, and "I Am a Hero" has 600 million. According to this trend, is it possible for "I Am a Legend" to break through the 7-8 with the blessing of exquisite conception, quality and complete feelings?

In short, the urgent need to take care of the global market and have enough room for profit to feed upstream and downstream channel dealers is highly valued in contact with fireflies, and is ready to invest the highest level of resources and energy to issue the project.

They also know that in such cooperation, although the distribution business of Lions Gate is much better than in the past, they still rely on Firefly Pictures in terms of masterpieces and their status is not equal, because the most embarrassing point is that their demand for Firefly is greater than Firefly’s demand for Lion Gate, and their waistline is really not hard.

If you leave the Lion Gate, you will not be rejected. It’s just that the issuance commission is higher...

"How about it in October?" Liam looked at the Lions Gate side - mainly reminding them that if the October schedule "I am a Legend" is in demand, they can now move the project that was originally planned to be released. Once the two companies join forces, Fireflies need the Lions Gate to ensure the uniqueness of the schedule resources.

"No problem, "New Moon" is scheduled for September 11, but the market consumes very quickly, and "I Am Legend" can be taken over." The Lions Gate distribution executives obviously also understand the principle that it is easier to create momentum during the period of time, and responded quickly.

Jon Feleme smiled and nodded slightly, "This arrangement is good. Both films are more stylized genres than mainstream commercial movies. The film market in September and October should not encounter other very competitive masterpieces. If you perform well, you can dominate the list."

"That's what it's decided. After a while, we will invite the theater representatives to come and have more efforts to get the screen amount and schedule of the screen. As for overseas, we hope to coordinate as much as possible and unify the screening pace of multiple regions."

“We will.”

Since "Twilight" successfully proved that it was accurate to find the female audience with an incomprehensible market performance and its achievements were also great, theater chain dealers in various regions overseas have not been able to see it, and they have even participated in it in essence. Of course, they have confidence in the series sequel. As long as they can spend time, they will not worry about not agreeing.

Most people are active in making money.

......

The senior executives of the studio simply defined the direction, but the personnel of various departments and the heads of stations in each state had to drive the car and run around with tasks.

Either ask advertising companies to submit plans, or give advance instructions to the agency to make timely promotions for actors, or compete for the best advertising space in major communities, and even the Internet department of Blue Die Films needs to slowly build momentum to pave the way, awaken netizens' impression of the zombie trilogy, and even finalize the soft articles of Will Smith, attracting his fans to gradually focus on "I am a Legend".

Considering Will Smith's strong influence in the black group, he has a large proportion of his strategy for winning this part of the market. After all, at the beginning, he was willing to spend so much money to hire him, and industry insiders understand why. Since he decided to take this route, with the help of his appeal and audience interest, he will definitely have the intention to break through the upper limit and expand the audience. As long as the return is worthy of investment.

But to be honest, Shi Huang's name is indeed easy to use. A role of Hancock who spoofs Superman can make the audience feel relatively positive. "I Am Legend" sets the serious male lead like Navo and has a strong emotional release. The part of the dog's death is no less shocking than "When Happiness Comes Knocks in the Door", Garner sleeps in the toilet with his son, isn't it more satisfying for fans?

After all, in this final chapter that was well designed and laid the foundation for five years, Will Smith took over the script and he had great confidence in the possibility of success in the project.

This guy has a good film selection ability. He has bet on Michael Bay and has also bet on many serious drama literary works. He can be said to have a sensitive feeling. From this perspective, Tom and Cage are a little worse than him.
Chapter completed!