In the next few days, "I Am a Legend" in the North American film market maintained good competitiveness. After two consecutive championships, Marvel executives were unwilling to be lonely and prepared to carry out all the work of "Iron Man 2" in an orderly manner.

Among them, we naturally cannot miss the cake in the clothing market.

Just like Lehman imagined and took action, the benefits of financial labor asset layout to the mainland were soon revealed - from fabric cutting to complete packaging and OEM networks established in sequence, in terms of technology and cost, are very in line with Marvel's current needs.

Anyway, with the textile scale of Zhejiang, Hui and other places, Marvel's export volumes are still extremely convenient.

For example, the clothing industry in the United States is basically based on design and selling betting energy, and the production orders are also sent to areas where overseas labor is relatively cheap.

Furthermore, Marvel's positioning is to focus on students as the main body and target the mid- and low-end leisure category market. Lehmann never thought about making big moves from the beginning.

According to the development plan formulated according to the purchasing potential of Marvel brand consumer groups, these casual styles that are designed with superhero elements to distinguish similar markets. The audience's consumption level is limited, and the way to go to the high-end is not easy. The cost is compressed, the pricing is reasonable, and there is a certain profit margin, which can expand the consumption needs of movie fans and fans and meet their daily vanity.

In other words, selling a brand is similar to Colombia's choice to expand the source of interests of Spider-the brand premium? It is used by many industries, and the process is relatively easy to establish a system from bottom to top.

After the first batch of OEM samples arrived in the United States, the management of the clothing department poached by Marvel Entertainment also felt that it could gain a foothold in the medium-sized market - the fabric grade was the same as the various casual clothing on the market, but the use of super-English elements such as Q version and avatar version designed by Marvel is the core selling point.

Are Marvel's clothes just buying clothes themselves? No, this is a "gift" given to movie fans outside the box office market - not expensive, not to mention that they have their favorite characters printed on them.

In this regard, Lehman also lamented that the large IP entertainment market, chain-like marketing, and many aspects of benefits are incomparable to many independent films. No wonder they are gradually paying attention to it. As for Marvel, the upper limit is far from reaching, and it is not considered a top case on the IP list. Pokémon is the most profitable now.

Throughout the end of October, Marvel even spent more effort than "I Am Legend". Such a project that concerns the overall situation and is the end of the first phase is not a project that can be relaxed for them.

We have to contact partners everywhere, consider all aspects of publicity and promotion, and communicate with theaters and build a distribution system with Warner. The workload is indeed quite large.

During this period, Jason Retman, who had worked with Firefly, also came to visit him specially. This guy was very comfortable because of the filming of "Juno" and the sharing of the accounts after the release. It was also his studio that discovered a good project. He could try to release a theater, but his financial resources could not bet all, and he needed to retain a certain amount of risk resistance. He brought a director here, but he was from Egypt.

After project review, the content of the film is a drama film with a thrilling taste. The script depicts a story where a nervous female doctor suspected that her husband had an affair and then hired a beautiful woman to test her husband's loyalty, which made the family relationship more tense. It was a story that the title of "Chloe" had never been heard much.

However, seeing that the budget is not high, director Atom Igoyan himself has enough experience in the set, so he agreed to invest, which is considered one of the films produced next year.

Anyway, adding one more project amount is also a good thing for the issuing department, at least it is more comfortable in terms of operation.

For Atom Igoyan, Jason Retman is the producer of this project, and his close relationship with Fireflies is also overwhelming.

"With their help, there is no need to worry about production and distribution." Jason said happily. Because the movie has a total budget of 9.5 million, his studio is responsible for 3 million of them, which is the second investor.

......

After Red Dragonfly Capital became the first shareholder of Riot, the Internet giant Penguin on the Pacific side soon received news.

However, because this game has not yet shown its due results, it is like being picked by peaches during the training stage.

After a while, as the investigation was improved, Penguin's game department analyzed and did not understand why a film company would attack "League of Legends" and could not make up its mind to use much capital to compete.

After all, in the MOBA game field at this time, the overlord who was watched by a lot of attention was DOTA, and DOTA's orthodox sequel was also being developed. "League of Legends" is just Penguin's search for a replacement for such fields, just like if CS can't get it, it will operate CF.

However, although Penguin was not sure why a film company was interested in the products they were planning and that the investment seemed so confident, they still planned to test Red Dragonfly's attitude first and see what the other party planned.

In a certain way, when they think so, they fall into Lehman's trap because he needs Penguin's channels and efforts.

Moreover, even if the Penguin doesn't come to him, he will ask Virginho Reynolds to come to visit him and talk about the competition area and event system. He hopes that the first S match will have at least four regions, including China, South Korea, Europe and the United States, or it will be too scattered and it will not be easy to create momentum and stir up the atmosphere.

Therefore, when he received the Penguin's request to meet, Lehman stopped going around the circle and asked Virginho to set a date, call all the agents he had notified, and summarize them together.

It can be said that if this game wants to reach the height of its previous life, or even exceed it, it depends largely on these strong agents. Otherwise, they would not be able to do many things with a team of less than 70 people responsible for the game content and version heroes.

Promotion, resources, energy, and financial resources must be invested first before output will be achieved. Moreover, it is a multiplayer online tactical game with a large gap in the early stage and it is also inseparable from agents.

Just talking about Chineseization requires time and you also need to have some understanding of Chinese culture. If you ask American manufacturers to do it, it is impossible.

"Boss, are you going to the party tomorrow?"

Just as Lehman was secretly thinking about the plan, Virginho returned to Los Angeles to report the results of the action - everyone was still very proud of the fact that there were many people who were optimistic about the future of this game.

"Of course. Mess, help me arrange the itinerary."
Chapter completed!