In the early morning of winter in Beijing, the outcropping sun could not dispel the coldness of last night, and even the wind blew into the neck.

Andrew, who had just parked his car and walked in, was particularly eye-catching among the people who were preparing to pick up or send people on the plane.

Although the locals are not surprised by white people, they have to look at them more when they see them.

However, as the former site manager in downtown New York, now in China, Andrew, who is responsible for company promotion, has long been accustomed to such gazes. At least he thinks so, anyway, it doesn't hinder his work.

As the boss is about to come, he has a lot of thoughts.

From the perspective of interests, he was also eager to let his boss see his efforts or site progress. Moreover, he believed that he had made a lot of efforts in promoting the Pacific Rim project, and the credit was placed there.

After all, his achievements are not bad when he has the opportunity to show his skills these days in China.

In summary, the site team was built and the company's promotion and distribution rules and regulations were implemented and localized. In addition, we have initially understood the forces in the mainland film industry such as China Film, Huayi, Light, Berner and Xiaoxiang Film Factory. This made Andrew feel very accomplished.

And it was not just a system, but he also spent a lot of effort to win the US distribution rights of "October Siege". Unfortunately, Bernard's side did not agree to the accounting sharing model and asked for a buyout. He didn't know if the 2.2 million dollars spent could be recovered.

However, considering that fireflies have no foundation, they must first gain trust and open up the situation. The boss and others of the autonomy are very supportive, and they are not worried that the resolution they have made will be rejected.

When the work was handed over one after another in December last year, Andrew talked to his boss Lehman.

The work direction I talked about in the office that day also included the matter of distributing Chinese movies, because the boss meant to establish a cooperative relationship that helped each other and had interests bound, so he couldn't just come in. Of course, he also had to help some people go out. This is slightly different from the distribution in the United States, but it is the thing that can win the favor of Chinese filmmakers the most.

Do you think there is a threshold for others to enter the Chinese market, but there is no threshold for Chinese-language movies to enter other regional markets?

According to Andrew's investigation, Chinese-language films are only very influential in Asia, and in some European countries such as France and Italy also have promotion channels, but in the United States, they are frequently blocked. In the early years, some of Miramax's behaviors made the American studios look bad - price reduction and share sharing (all tampering with each other when signing a contract, which is also the source of the first chapter setting).

One even more disgusting thing happened when Director Zhang's "Heroes" was released. At that time, the film sold very well in Asia. After Weinstein saw the business opportunity and came over, he competed with manufacturers such as Colombia for the US regional issuance rights, and then the price was higher in the yelling process, allowing Colombia to voluntarily withdraw.

As a result, when the other person returned, Weinstein turned against him and re-quoted, and the amount was very low.

The incident happened suddenly - Miramax, the American publisher who was still in the mainland at that time, was the Miramax family. If he dragged it down to "Hero", it would definitely not be Miramax who suffered the loss. As a result, he admitted it. But after "Hero" was released in the United States, there was another problem with the relevant profit sharing. First, he concealed the box office, and then he had a different opinion on the total box office sharing or the net profit sharing, which made Director Zhang suffer a loss again and was taught a lesson.

Furthermore, this kind of lawsuit for disputes of interest can easily fall into a deadlock and is very troublesome. Miramax, who is in the right place, is not afraid of it at all, and playing with traps is very smooth.

It was also through this incident that many manufacturers were unwilling to deal with American studios. Who would they disgust? This also made Colombia, which seemed much more honest, stood out and almost became the general agent of Chinese-language films in the United States.

Although Colombia has not made much profit in direct distribution (since the decline of Kung Fu movies, there is nothing Chinese movies can do in the United States), there are many hidden benefits, such as giving more even indicators to Colombia and providing more convenience in schedules. China Film is not bad at this set of methods to win over the game.

After a while, in this era when the accounting is only 13% and China Film does not participate in the promotional and promotional model - it means that the American films spend in China. If you want to pay, China Film will not bear it. In Hollywood, the production and distributor will usually reach a consensus on how much money should be spent or what means to hype it, basically talk about it first and then implement it. All the expenses in the publicity process are borne by each part.

This is also a factor that American studios are not enthusiastic about the Chinese market. For example, at the beginning, Marvel basically had a major creative promotion flying everywhere in Europe and never came to China. Because it was not worth it, even the promotion of "Harry Potter" in China would rather send a Chinese-American team, which shows their attitude. In this way, Chinese-language filmmakers prefer Colombia.

But now under Lyman's strategy, almost all the movies that Fireflies can be introduced to cooperate with the action out of their own pocket. It is common for the main creators to appear, which has gradually gained a certain foundation in China. In another time and space, Disney acquired Marvel and then began to slowly embrace the huge rewards obtained by slowly embracing the Chinese region, which is a clear evidence.

In other words, if Lehman knows what will make people feel comfortable, then he will not miss the opportunity to place bets in advance.

Therefore, Andrew was personally instructed to participate in the American distribution of some Chinese-language films every year, and it is also important to expand the influence of this part.

To this end, Lehman also gave him some suggestions, such as giving priority to ancient costumes, actions, works by major directors such as Zhang (national teacher), Chen (Kege), and Chen (Kexin), and three priority screening regulations for literary and artistic works with good reputation and in-depth.

These are all the experiences that Lehman heard and summarized in the industry in his previous life. The number of Chinese-language films exported to the United States is already small, and even fewer can achieve results. If you want to spend less money, just choose them based on these three categories.

It was because of the big boss' order that Andrew fell in love with "October Siege" - a costume action film with the right theme; the shooting team and producer gathered Hong Kong Island, and the top talents from the mainland were matched; and the box office of the painting was not low, the reputation was good, and the quality was considered to be comparable to the same type of theme.

So, Andrew defeated Colombia at the time of the offer and offered 2.2 million US dollars to win the US regional distribution rights for this film. Although he had no confidence in getting the money back, he at least did everything according to the boss's requirements, only merit, no mistake...
Chapter completed!