In terms of the goal of Tingfeng Entertainment, Lion Gate and Fireflies have no essential conflict. Although the copyright of film and television is something that Lion Gate does not want to let go, their understanding of "value" is not the same as that of Lehman.

Therefore, when the bottom lines of both sides are not much different, and they are sincere to each other, an agreement will be reached soon.

165 million yuan, with a peak of some overseas assets in the UK, France, Germany and Italy + 90% of the film library accumulation, which can basically meet the needs of the Firefly party in this transaction.

But in a vague manner, someone sighed lightly after the exchange.

Both sides understand that they can't go back.

When Firefly's side took the initiative to retreat at the negotiating table, the negotiations between Lion Gate and Tingfeng went even smoother.

Of course, there are still many things that need to be argued between them, such as the degree of independence of the brand, the degree of support from the Lionsgate, and even the basic standards for project funds and issuance resources.

If you want to introduce a foreign aid to reshuffle, even if the Lions make up their minds, it will not be so easy to deal with it properly.

The post-production work of "The Tuner" continues.

Entering April, when Canada ended the screening of "Avatar", the masterpiece entered the operational stage of family entertainment.

"What's this?"

Lehman walked into Liam's office and picked up a beautifully packaged card box on the table with the elements of "Avatar".

Liam replied with a smile: "Sony's idea is that they have planned very complete operational steps for the audio-visual products of "Avatar", and this is a sample they produced."

"Oh?" Leman was a little curious. After opening the card box, he revealed the Blu-ray DV inside, a normal disc and a behind-the-scenes photo of the crew shooting, and also a pair of 3D glasses for watching the movie.

"What's the use of this?" Lehman picked up his glasses. "If you don't cooperate with the big screen equipment, you don't watch it at home and you're uncomfortable wearing it."

"Now the manufacturer of Iaxm projection equipment has expanded its production line to meet the purchasing needs of some viewers. You know, some people don't mind spending money to update their home theater screens. Furthermore, can glasses be put in to increase the pricing, give the audience a psychological satisfaction in purchasing and meet their expectations."

Lehman understood that gifts have always been a good way to lose money. After all, a set of DVDs is actually not expensive, but the title of box office in film history is definitely not the average price.

After taking a closer look, Lehman commented: "The packaging is very exquisite, and it still looks very tempting to buy, but what is the process on Sony?"

"This set is released at the end of April, with a price of US$29, and an extended version in June, with a price of US$34, and a Cameron collection DVD, a high-definition version of "Titanic" + "Avatar". All types are divided into luxury and ordinary prices, satisfying different audiences..." Liam counted one by one, which also allowed Lehman to experience the momentum of Sony's king-level launch in the audio-visual market.

Not to mention, this careful operation routine is definitely very profitable, not to mention movies of "Avatar", which never lacks fans and audiences to pay for, which is why Sony dares to play so many tricks.

Haven't you seen that the old science fiction films like "Star Trek" have a good content and box office, and they are all shining in the offline market. No matter how hard they are, they will have stronger dominance.

However, such supporting marketing methods, especially the so-called collections launched, are too greedy, but after thinking about it, maybe there are really many fans who are willing to pay for the money to collect them. From the perspective of the market, "Avatar" is in full swing, with a high potential demand, and is easy to sell goods.

"Remember to summarize the data for the first week after the sale."

After talking about this, Lehman asked another project. In fact, he came here today because of the formulation and implementation of the promotional and promotion plan of "Iron Man 2".

"What do you say on Warner?"

"In February this year, we first released the first version of the trailer at the Super Bowl. We will update the version next week and will always keep the popularity rising. I have consulted with the survey company. The audience is very enthusiastic about the sequel of Iron Man. Downey's charm has not weakened, but his appeal has increased to a higher level. By the way, the theaters also require us to convert and adapt to the screening copy of Iamx Cinema."

"As they require, better movie viewing is the only advantage that theaters can attract. Although we did not specifically arrange 3D during the shooting process, the conversion effect would not be too good, but it is always more selling point than the existing ones. However, we should not have too high expectations for what value the IAMX Cinema can create."

"Well. This year's summer season is not as competitive as last year. None of those studios have made too much production. If we choose to release it on May 10, the screening space left is very good."

Liam said happily, and when Lehman looked at the operation reports of several distribution business, he just returned to Firefly, and Johnson came over.

Judging from his thriving appearance, things seemed to be done well.

"Has the Lion Gate done it?"

"It's almost done, the investors of Dingfeng Entertainment are very straightforward. Their management also does not object to joining Lionsgate by retaining the label and having a certain independent voice. If it goes well, your transaction will take effect at the latest in July."

After reporting this information, Johnson took out several newspapers and magazines from his briefcase and handed them to Lehman. "This says that you rely on the investment of "Avatar", the return rate is as high as 800%, and you can get more than 1 billion yuan in the box office alone. This year, you will definitely be among the top three in North American film performance share."

"According to an unnamed executive in Colombia, in the release contract signed by Colombia and Fireflies, they only accounted for 15% of the box office share ratio overseas... "Avatar" sold 2.7 billion yuan, and Fireflies, the largest investor, earned at least 1 billion yuan. In addition, Cameron can also earn about 172 million yuan with this film..."

"This calculation is not rigorous." Lehman curled his lips.

Although the box office revenue cannot be concealed, the promotional investment of Firefly and Sony, and the main creators behind Jon Landao and others did not mention a word. The part about the split is estimated, and even Sony's hidden revenue is not included. If you only talk about the split ratio, it would be too many mistakes.

Not to mention, Sony's advertising resources can be turned to the right hand, but they are also responsible for the money, audio-visual products, and copying parts. This part of the expenditure also has profits to make, not to mention that labor, transportation, etc. are more or less required to share part of the fireflies.
Chapter completed!