The new project that Lehman mentioned is naturally the "Avengers".

As early as October last year, Kevin Feige was also spending time implementing the plot setting of heroes gathering and confrontation based on the Battle of New York.

The project with so many series starring, multiple outdoor scenes, and multiple venues is naturally not low. In order to reduce risks, it is also the most common way to recover money in movies. Preheating means, advertising implantation is definitely the highlight before the group.

You should know that in order to promote their A8 series sports cars, Audi spent 30 million US dollars in "Iron Man 2" to designate the protagonist Downey as his travel model. If it is the lineup team of "Avengers", the popularity is easier to hype. This is actually a considerable profit that can be used to stabilize the early development costs. Even during the promotion process, the brand will cooperate with it to increase the exposure.

Moreover, the scheduled start time is to immediately shoot after attending the Golden State Comic Exhibition, which means that the filming will start in mid-July. Some of the actors have signed contracts in the itinerary and prepared in advance, and the filming is also being carried out in an orderly manner. Even Donny, who is still promoting the roadshow, will not be delayed.

The next afternoon, it was about 3 o'clock.

The driver drove the car, and Lehman and Kevin Feige went to the Country Club together.

The club is a relatively suitable place for so many people to interact with each other, and the people they invite are also members of the club.

"Two gentlemen, we have arrived."

The driver parked in the parking space neatly, and Lehman also sorted out his tie.

After getting off the car, Lehman looked around and saw that there were no less than 30 or 50 luxury cars parked in the club's exclusive parking lot. After entering, dozens of people were talking and laughing at each other in front of the wide golf course, and they were in a rich state.

Because it is "Avengers", Marvel invites executives in charge of brand marketing with powerful companies. In some ways, these people are used to advertising spaces at various prices, and have huge push demands every year, such as Coca-Cola, Pepsi, KFC, Procter & Gamble, McDonald's and other giants in high premium fields such as fast-moving consumer goods, daily necessities, cosmetics, etc.

These brands are also the most closely related to Hollywood. After all, the two are very consistent. If there is really a need, they are always not stingy - anyone who invests hundreds of millions of dollars in advertising time on TV stations every year, and movie implantation is already a very cheap and sometimes cost-effective solution.

Moreover, the Marvel brand's ability to sell goods, audience stickiness, box office results, and the age group of audiences are all very good. The theme itself is quite positive. If you have seen the effect, you will buy it even more. As a funder, you are not the one you are asking for.

But this is very realistic. It is precisely because they recognize Marvel's so-called large-scale projects and its cost-effective window investment capabilities that they sent executives to the club to see the situation and evaluate the investment prospects and capital ratios.

Everyone showed enthusiasm, and even if they competed with each other, they could not see anything. After all, if brands in the same field always implemented exclusive terms when they got contracts. Everyone was considering whether it was suitable and how much money they invested. They were not concerned about Marvel's approach to bringing their competitors together - they snatched up prime-time advertising spaces from various TV stations every year, what was that?

Lehman also knew that although his status was not low, everyone was not in the same circle. There was no dispute over interests, but only achieved their goals. The reason why they were polite was to wait to see if the window was valuable enough.

Movies themselves come with the attributes of media communication. As long as they can bring visible traffic and monetization capital to the brand, it is reasonable for them to spend money to compete.

Therefore, when greeting Lehman, the executives had a hearty smile on their faces. Looking at his and Kevin's expressions, they were not famous producers and famous directors, but two gods of wealth who might bring huge traffic.

Among them, the most obvious one is Angelo, the president of Audi's marketing department, who tasted the benefits. Previously, Audi's position in the US automobile market was very embarrassing. In 2008, they sponsored "Iron Man 1" for the first time, with the goal of re-setting the brand.

"When my team and I received the script from Iron Man, we found out that Stark was a self-made man who used technology and personal intelligence to complete a series of great innovations," Angelo said. "This is how we created the Audi brand, so we think that Audi's brand image is highly consistent with the characters in the play." (The original words of the interview)

Although Tony Stark is just a fictional screen image, the impression left by the movie on the audience is real. This reality is reflected in Audi. The models launched quickly expanded into a private area in the sports car market, which also reflects the purchasing crowd of Audi R8, which coincides with the brand image of creating a "high-end positioning" for young people.

In other words, Audi's Marvel series advertisements are very intuitive and effective for brand building, and their cooperation with Blue Butterfly is also extremely close. Whenever the movie is preheated, it starts to carry out corresponding publicity, allowing potential customers to enjoy the models driven by the movie characters in various channels every day, or directly display model stills in its 4S stores, focusing on using elements in the movie to promote.

After all, behind the so-called overwhelming bombing is the support of these sponsors and sponsors. Everyone works together and it is difficult not to leave an impression on the audience.

The reason why Audi cooperates so much is that in the past two years of cooperation with Marvel Movies, consumers' public opinion index and brand awareness of Audi has been increasing year by year, and sales have continued to rise, which truly demonstrates the successful case of cooperation between movie IP and car brands and ultimately achieving mutual benefit.

If the effect is not good, how could Audi be willing to spend money?

In the case of consistency of tone - each brand has its own positioning, and "technology" is the word Audi has always spoken about, "breakthrough technology and enlighten the future" is the brand concept it reshapes its positioning and is committed to conveying. "Iron Man" is the most technological series of Marvel.

Therefore, before coming, Audi's senior management continued to firmly adhere to the binding implant plan, or in other words, they wanted Iron Man to become the incarnation of Audi. As soon as they saw the familiar movie elements appear, the audience would think of Audi.

"Lyman..." Angelo came up.

"Hi man." Lehman shook his hands happily.
Chapter completed!