One of the fatal weaknesses of "The Wizard Apprentice" is that the expectation value cannot match the main creative lineup.

If it is a new film with a new director with no traffic, the audience will not pay attention to it, but the ability to attract attention before the film is released is not low, and fans are even more expecting it, hoping that the combination of Cage + Joe Detduber can bring a movie that is not inferior to "National Treasure", so they will find that the quality is not good and they are disappointed to criticize.

Furthermore, the box office height, reputation, and attendance rate of a movie in the first week basically determine the basic and upper limit of a movie. "The Witcher Apprentice" cannot even please the core fans. How can I promote it and let follow-up passers-by enter the market? This is an unsolvable question.

Especially as the audience of IMDB, Yahoo, Facebook, Rotten Tomatoes becomes larger and larger, many people are used to seeing the reviews of the film before watching the movie. Obviously, the reputation of "The Witcher Apprentice" cannot be carefully rated. The critics and audiences are not pleased with each other, and their ability to turn the tables is worrying.

"Leo, here, Ledger, here, look here..."

On the afternoon of the day after the release, at the entrance of a luxury film studio in Chicago, the main creators of the road show came here to smile at the movie fans who were surrounded by three floors inside and three floors outside.

The better "Inception" is, the better the actors in the characters. Even if they are a little tired, everyone is starting the regional promotion and promotion itinerary with pain and joy.

"This project has no reference value, isn't it?"

In Los Angeles, Warner CEO Kevin Tsujihara is also paying attention to the film market at this time.

There were several people sitting in the office, among which the producers echoed: "Yes, first-class scripts, first-class directors, first-class actors, it is not easy to achieve these goals."

"They chose the direction of publicity and know how to use their work's advantages. "Inception" is not very commercial, but after hyping up the dream setting and the last blank space, the audience enjoyed this set, with a sense of aesthetic high-end. They would not feel that they could understand it after repeated taste. According to investigation, there are no fewer viewers who watch this movie for the second time. This phenomenon has made up for the shortcomings of the film's inconvenient entertainment. It seems that when the film is painted under the film, the sales of DVDs will not be bad, and the narrative structure is as parallel as ever. Such a film is easy to create profits in the offline market."

An executive of the issuing department on the side said: "What a pity, we have won over Nolan several times, but he is unwilling to enter our label cooperation system."

No one refuted this remark about digging out a corner of his partner.

As early as after "The Mystery of the Shadow", Warner attached great importance to Nolan. Later, "The Dark Knight" was a big hit and he was even more eager to seek talent. However, Nolan always stayed with Fireflies and did not reveal any idea of ​​changing the production label for the time being.

"We can give only the level of fireflies." One person told the difficulties.

Yes, people also get the maximum salary in the industry in Fireflies. They have good share and rewards, and they have freedom, so it is really difficult to escape.

"A film that can perform so well is simply the Ninja Assassin, which is also a genius director. Why can't we meet Nolan, Lehmann, who is so self-disciplined and self-controlled, and even Zach Schneider is more willing to go back." President Warner couldn't help complaining.

"Personality problem, Wachowsky became too arrogant after becoming famous, and some of us are very patient with them." The person from the distribution department pointed out.

"Amnesied with film art, they have become siblings, and now they have become brothers and sisters. They will not shoot anything except the "Matrix" series. They always think about addition, never consider the subtraction of movies, and like experimental subjects. A racing car or an assassin killer can't guess what to do in the next one." Someone complained.

Warner's internal dissatisfaction with the genius who once praised the "money grabbing machine" by his senior executive is getting louder and louder.

Not long ago, the Ninja Assassin produced by these two people lost again. In short, they had already lost three consecutive movies.

"Forget it, if there are no other good scripts for the time being, let's be more cautious when discussing projects with them."

"Okay." The person next to him wrote it down.

"I heard that after the screening of "Inception", popular science books on dream interpretation and psychological analysis on the market have become popular? Do you think this movie is likely to exceed 600 million worldwide?" Someone praised and predicted.

"More than that, I feel that there are 700 million. Last night, Fox TV invited Tom Hardy to a night interview program, and talked about interesting things during the shooting. The ratings were very high. This was the case when Nolan, Leo and others did not show up. Now everyone must be very concerned about him."

"No appearance is more suitable for heat fermentation than appearance. The problem of the gyro has been discussed online. For various versions of the interpretation, as long as he drags on answering this question directly, it is all about popularity. Sony will not let go of such an opportunity." A good person who is engaged in publicity and promotion analyzed: "You see, aren't Nolan and others avoiding this question? They talk about real-life filming and fighting scenes, and they don't involve plot interpretation at all. They also know that leaving suspense is very advantageous for such a movie."

"Uh, didn't you say that there were still spectators leaving the field early? Why do you feel that the audience range is quite wide?"

"No one wants to be questioned about their IQ. Now there are topics that "Inception" is a fool on the Internet. Such arousal can easily arouse the audience's emotions."

"This involvement is indeed a good way."

"These are just hype methods. Who is not competitive in the general public yet? Therefore, "Inception", a good movie, a brain-burning, a brain-burning movie... As long as you keep repeating these core propaganda words in major promotional media, it will definitely stimulate the audience's desire to watch movies. This method can't be played by ordinary movies."

Everyone in the room smiled helplessly, but in fact they were not very upset with the results of "Inception".

In the mid-July schedule, Warner did not have any major show, and there was no competition between the two sides. It was even said that Warner was still busy operating the home entertainment market for "Iron Man 2". Just watch some fun and analyze the elements of success.

The only thing that is really annoying is Disney, the producer and publisher of "The Witcher Apprentice". The better "Inception" sells, the more embarrassing their works.

The audience will compare. If everyone shows bad movies in the same period, there may be a possibility of bad movies, but "Inception" undoubtedly killed this possibility.
Chapter completed!